{"id":1025,"date":"2026-07-18T08:29:20","date_gmt":"2026-07-18T05:29:20","guid":{"rendered":"https:\/\/aylarpatent.com\/blog\/?p=1025"},"modified":"2026-07-18T08:30:50","modified_gmt":"2026-07-18T05:30:50","slug":"marka-benzerligi-ve-iltibas-karistirilma-ihtimal","status":"publish","type":"post","link":"https:\/\/aylarpatent.com\/blog\/marka-benzerligi-ve-iltibas-karistirilma-ihtimal\/","title":{"rendered":"Marka Benzerli\u011fi ve \u0130ltibas 2026 | Kar\u0131\u015ft\u0131r\u0131lma \u0130htimali Nas\u0131l De\u011ferlendirilir?"},"content":{"rendered":"<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Marka benzerli\u011fi (iltibas) nas\u0131l de\u011ferlendirilir?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Marka benzerli\u011fi; g\u00f6rsel, i\u015fitsel ve kavramsal benzerlik ile mal\/hizmet benzerli\u011fi birlikte de\u011ferlendirilerek belirlenir. Belirleyici \u00f6l\u00e7\u00fct, halk (ortalama t\u00fcketici) nezdinde kar\u0131\u015ft\u0131r\u0131lma ihtimalinin bulunup bulunmad\u0131\u011f\u0131d\u0131r. \u0130nceleme, markalar\u0131n ay\u0131rt edici ve bask\u0131n unsurlar\u0131 \u00fczerinden, b\u00fct\u00fcnsel izlenim esas al\u0131narak yap\u0131l\u0131r; markalar yan yana de\u011fil, haf\u0131zada kalan genel g\u00f6r\u00fcn\u00fcmleriyle kar\u015f\u0131la\u015ft\u0131r\u0131l\u0131r. Kar\u0131\u015ft\u0131r\u0131lma ihtimali, iki marka aras\u0131nda ba\u011flant\u0131 kurulmas\u0131 ya da \u00e7a\u011fr\u0131\u015ft\u0131rma ihtimalini de kapsar.\"}},{\"@type\":\"Question\",\"name\":\"Kar\u0131\u015ft\u0131r\u0131lma ihtimali i\u00e7in markalar\u0131n ayn\u0131 olmas\u0131 \u015fart m\u0131?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Hay\u0131r. Kar\u0131\u015ft\u0131r\u0131lma ihtimali i\u00e7in markalar\u0131n ayn\u0131 olmas\u0131 gerekmez; ortalama t\u00fcketicinin iki marka aras\u0131nda ba\u011flant\u0131 kurmas\u0131, hatta yaln\u0131zca \u00e7a\u011fr\u0131\u015ft\u0131rmas\u0131 dahi kar\u0131\u015ft\u0131r\u0131lma ihtimali i\u00e7in yeterli kabul edilebilir. Yarg\u0131tay, ayn\u0131 emtia s\u0131n\u0131f\u0131nda kullan\u0131lan benzer markalarda, halk taraf\u0131ndan ba\u011flant\u0131 kurulmas\u0131 ve \u00e7a\u011fr\u0131\u015ft\u0131r\u0131lmas\u0131n\u0131n dahi kar\u0131\u015ft\u0131r\u0131lma ihtimali bak\u0131m\u0131ndan yeterli bir \u00f6l\u00e7\u00fc oldu\u011funu belirtmi\u015ftir. Bu nedenle 'birebir ayn\u0131 de\u011fil' savunmas\u0131 tek ba\u015f\u0131na yeterli olmaz.\"}},{\"@type\":\"Question\",\"name\":\"G\u00f6rsel, i\u015fitsel ve kavramsal benzerlik ne demek?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"G\u00f6rsel benzerlik, markalar\u0131n yaz\u0131l\u0131\u015f, \u015fekil, renk ve genel g\u00f6r\u00fcn\u00fcm bak\u0131m\u0131ndan benzemesidir. \u0130\u015fitsel benzerlik, markalar\u0131n okunu\u015f\/telaffuz olarak kulakta benzer izlenim b\u0131rakmas\u0131d\u0131r. Kavramsal benzerlik ise markalar\u0131n \u00e7a\u011fr\u0131\u015ft\u0131rd\u0131\u011f\u0131 anlam bak\u0131m\u0131ndan yak\u0131n olmas\u0131d\u0131r. Bu \u00fc\u00e7 unsur birlikte de\u011ferlendirilir; bazen tek bir g\u00fc\u00e7l\u00fc benzerlik (\u00f6rne\u011fin i\u015fitsel) kar\u0131\u015ft\u0131r\u0131lma ihtimali do\u011furmaya yeterken, bazen bir unsurdaki farkl\u0131l\u0131k di\u011ferlerini dengeleyebilir. De\u011ferlendirme b\u00fct\u00fcnseldir.\"}},{\"@type\":\"Question\",\"name\":\"Logodaki renk ve \u015fekil farkl\u0131l\u0131\u011f\u0131 benzerli\u011fi ortadan kald\u0131r\u0131r m\u0131?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Her zaman de\u011fil. Markan\u0131n esas (asli) unsuru ayn\u0131 veya benzerse, renk ve tali \u015fekil farkl\u0131l\u0131klar\u0131 tek ba\u015f\u0131na kar\u0131\u015ft\u0131r\u0131lma ihtimalini ortadan kald\u0131rmayabilir. De\u011ferlendirmede markan\u0131n bask\u0131n ve ay\u0131rt edici unsuru \u00f6ne \u00e7\u0131kar; t\u00fcketicinin haf\u0131zas\u0131nda kalan bu unsurdur. Buna kar\u015f\u0131l\u0131k markaya g\u00fc\u00e7l\u00fc bir ay\u0131rt edicilik katan \u00f6zg\u00fcn \u015fekil ve kompozisyon, benzerli\u011fi zay\u0131flatabilir. Her olay somut unsurlar\u0131yla ayr\u0131 de\u011ferlendirilir.\"}},{\"@type\":\"Question\",\"name\":\"Farkl\u0131 s\u0131n\u0131flarda ayn\u0131 marka tescil edilebilir mi?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Kural olarak marka korumas\u0131 tescil edildi\u011fi mal ve hizmet s\u0131n\u0131flar\u0131yla s\u0131n\u0131rl\u0131d\u0131r; bu nedenle ayn\u0131 veya benzer bir marka, ili\u015fkisiz farkl\u0131 s\u0131n\u0131flarda ba\u015fkas\u0131 ad\u0131na tescil edilebilir. Ancak markalar aras\u0131nda kar\u0131\u015ft\u0131r\u0131lma ihtimali do\u011furan s\u0131n\u0131f\/emtia benzerli\u011fi varsa bu m\u00fcmk\u00fcn olmaz. Tan\u0131nm\u0131\u015f markalar bak\u0131m\u0131ndan koruma, farkl\u0131 s\u0131n\u0131flara da geni\u015fleyebilir. Bu nedenle ba\u015fvuru \u00f6ncesi s\u0131n\u0131f bazl\u0131 benzerlik ara\u015ft\u0131rmas\u0131 kritik \u00f6nem ta\u015f\u0131r.\"}},{\"@type\":\"Question\",\"name\":\"Ba\u015fvurumun reddedilmemesi i\u00e7in benzerlik ara\u015ft\u0131rmas\u0131 nas\u0131l yap\u0131l\u0131r?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ba\u015fvuru \u00f6ncesi, se\u00e7ti\u011finiz marka ve s\u0131n\u0131flarda \u00f6nceki tescilli\/ba\u015fvurusu yap\u0131lm\u0131\u015f benzer markalar ara\u015ft\u0131r\u0131lmal\u0131d\u0131r. Ara\u015ft\u0131rma yaln\u0131zca birebir ayn\u0131 de\u011fil; g\u00f6rsel, i\u015fitsel ve kavramsal olarak benzer, kar\u0131\u015ft\u0131r\u0131lma ihtimali do\u011furabilecek markalar\u0131 da kapsamal\u0131d\u0131r. \u0130yi bir \u00f6n ara\u015ft\u0131rma, hem ret ve itiraz riskini azalt\u0131r hem de ileride h\u00fck\u00fcms\u00fczl\u00fck davas\u0131yla kar\u015f\u0131la\u015fmay\u0131 \u00f6nler. Bu de\u011ferlendirme, uzman bir marka vekili taraf\u0131ndan yap\u0131ld\u0131\u011f\u0131nda en g\u00fcvenilir sonucu verir.\"}},{\"@type\":\"Question\",\"name\":\"\u0130ki marka aras\u0131nda tek harf fark\u0131 olmas\u0131 kar\u0131\u015ft\u0131r\u0131lmay\u0131 \u00f6nler mi?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Hay\u0131r, tek ba\u015f\u0131na \u00f6nlemez. Yarg\u0131tay kararlar\u0131nda, esas unsuru yaln\u0131zca tek harfi farkl\u0131 olan markalar aras\u0131nda dahi kar\u0131\u015ft\u0131r\u0131lma ihtimali kabul edilebilmektedir \u00e7\u00fcnk\u00fc de\u011ferlendirme harf harf de\u011fil, markan\u0131n b\u0131rakt\u0131\u011f\u0131 b\u00fct\u00fcnsel izlenim \u00fczerinden yap\u0131l\u0131r. Buna kar\u015f\u0131l\u0131k ba\u015fvuruya g\u00fc\u00e7l\u00fc ve \u00f6zg\u00fcn bir kompozisyon kat\u0131lm\u0131\u015fsa ya da mal\/hizmetin t\u00fcketicisi daha dikkatli bir kitleyse, tek harf fark\u0131 baz\u0131 durumlarda kar\u0131\u015ft\u0131r\u0131lmay\u0131 \u00f6nleyebilir. Sonu\u00e7; markalar\u0131n ay\u0131rt edicili\u011fi, ortak unsurun g\u00fcc\u00fc ve t\u00fcketicinin dikkat d\u00fczeyi birlikte tart\u0131larak belirlenir.\"}}]}<\/script><\/p>\n<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"SpeakableSpecification\",\"cssSelector\":[\"#ai-bakisi\",\"#nasil\",\"#uc-unsur\",\"#yargitay\"]}<\/script><\/p>\n<style>.hst26{font-family:\"Segoe UI\",Tahoma,Geneva,Verdana,sans-serif;color:#222;line-height:1.8;font-size:16px;width:100%;max-width:100%;background:#fff}.hst26 *{box-sizing:border-box}.hst26 h2{font-size:1.42rem;color:#1a3e69;font-weight:700;margin:2.2rem 0 1rem;padding-bottom:.4rem;border-bottom:2px solid #1a3e69}.hst26 h3{font-size:1.08rem;color:#1a3e69;font-weight:700;margin:1.5rem 0 .5rem}.hst26 p{margin-bottom:1rem}.hst26 ul,.hst26 ol{padding-left:1.5rem;margin-bottom:1rem}.hst26 li{margin-bottom:.45rem}.hst26 a{color:#1a3e69;text-decoration:underline}.hst26 strong{color:#1a3e69}.hst26 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.step-divider{margin-left:0}.hst26 .data-table th,.hst26 .data-table td{padding:.35rem .5rem;font-size:.78rem}.hst26 .author-table td:first-child{width:130px}}<\/style>\n<div class=\"hst26\">\n<p><!-- ============ AI \u00d6ZET KUTUSU ============ --><\/p>\n<div id=\"ai-bakisi\" class=\"ai-box\">\n<div class=\"ai-box-title\">K\u0131sa Yan\u0131t: Marka Benzerli\u011fi ve \u0130ltibas<\/div>\n<p>Marka benzerli\u011fi; <strong>g\u00f6rsel, i\u015fitsel ve kavramsal<\/strong> benzerlik ile <strong>mal\/hizmet benzerli\u011fi<\/strong> birlikte de\u011ferlendirilerek belirlenir. Belirleyici \u00f6l\u00e7\u00fct, halk (<strong>ortalama t\u00fcketici<\/strong>) nezdinde <strong>kar\u0131\u015ft\u0131r\u0131lma ihtimalinin<\/strong> bulunup bulunmamas\u0131d\u0131r. De\u011ferlendirme markalar\u0131n ay\u0131rt edici\/bask\u0131n unsuru \u00fczerinden, b\u00fct\u00fcnsel izlenimle yap\u0131l\u0131r. \u0130ki marka aras\u0131nda ba\u011flant\u0131 kurulmas\u0131 ya da \u00e7a\u011fr\u0131\u015ft\u0131rma dahi kar\u0131\u015ft\u0131r\u0131lma ihtimali i\u00e7in yeterli olabilir.<\/p>\n<ul>\n<li><strong>\u00dc\u00e7 unsur:<\/strong> G\u00f6rsel + i\u015fitsel + kavramsal benzerlik birlikte de\u011ferlendirilir<\/li>\n<li><strong>\u00d6l\u00e7\u00fct:<\/strong> Ortalama t\u00fcketici nezdinde kar\u0131\u015ft\u0131r\u0131lma ihtimali<\/li>\n<li><strong>B\u00fct\u00fcnsellik:<\/strong> Markalar yan yana de\u011fil, haf\u0131zadaki genel g\u00f6r\u00fcn\u00fcmle k\u0131yaslan\u0131r<\/li>\n<li><strong>Bask\u0131n unsur:<\/strong> Esas\/ay\u0131rt edici unsur \u00f6ne \u00e7\u0131kar; renk-tali \u015fekil fark\u0131 yetmeyebilir<\/li>\n<li><strong>\u00c7a\u011fr\u0131\u015ft\u0131rma yeterli:<\/strong> Ba\u011flant\u0131 kurulmas\u0131\/\u00e7a\u011fr\u0131\u015ft\u0131rma dahi ihtimal i\u00e7in yeterli olabilir<\/li>\n<li><strong>S\u0131n\u0131f:<\/strong> Mal\/hizmet benzerli\u011fi de aran\u0131r; tan\u0131nm\u0131\u015f markada koruma geni\u015fler<\/li>\n<\/ul>\n<\/div>\n<p><!-- ============ \u0130\u00c7\u0130NDEK\u0130LER ============ --><\/p>\n<details class=\"toc-wrap\" open=\"\">\n<summary>\ud83d\udccb \u0130\u00e7indekiler<\/summary>\n<ul class=\"toc-list\">\n<li><a href=\"#nasil\">1. Marka Benzerli\u011fi Nas\u0131l De\u011ferlendirilir?<\/a><\/li>\n<li><a href=\"#uc-unsur\">2. G\u00f6rsel, \u0130\u015fitsel ve Kavramsal Benzerlik<\/a><\/li>\n<li><a href=\"#karistirilma\">3. Kar\u0131\u015ft\u0131r\u0131lma \u0130htimali ve Ortalama T\u00fcketici<\/a><\/li>\n<li><a href=\"#baskin\">4. Bask\u0131n Unsur, Renk ve \u015eekil Fark\u0131<\/a><\/li>\n<li><a href=\"#sinif\">5. Mal\/Hizmet Benzerli\u011fi ve Tan\u0131nm\u0131\u015f Marka<\/a><\/li>\n<li><a href=\"#yargitay\">6. Yarg\u0131tay Kararlar\u0131 I\u015f\u0131\u011f\u0131nda \u0130ltibas \u00d6l\u00e7\u00fctleri<\/a><\/li>\n<li><a href=\"#ornek\">7. \u00d6rnek Olaylar: \u0130ki Kar\u015f\u0131t Yarg\u0131tay Karar\u0131<\/a><\/li>\n<li><a href=\"#arastirma\">8. Ret Riskini Azaltmak: \u00d6n Ara\u015ft\u0131rma<\/a><\/li>\n<li><a href=\"#sss\">9. S\u0131k\u00e7a Sorulan Sorular<\/a><\/li>\n<\/ul>\n<\/details>\n<h2 id=\"nasil\">Marka Benzerli\u011fi Nas\u0131l De\u011ferlendirilir?<\/h2>\n<p>Bir marka ba\u015fvurusunun benzerlik nedeniyle reddedilip reddedilmeyece\u011fi ya da bir markan\u0131n di\u011ferine tecav\u00fcz edip etmedi\u011fi, &#8220;iltibas&#8221; (kar\u0131\u015ft\u0131r\u0131lma ihtimali) incelemesiyle belirlenir. Bu inceleme mekanik bir harf kar\u015f\u0131la\u015ft\u0131rmas\u0131 de\u011fil; markalar\u0131n <strong>b\u00fct\u00fcnsel izlenimi<\/strong> ve <strong>t\u00fcketici alg\u0131s\u0131<\/strong> \u00fczerine kurulu hukuki bir de\u011ferlendirmedir.<\/p>\n<p>De\u011ferlendirmede iki eksen birlikte ele al\u0131n\u0131r: <strong>i\u015faretlerin benzerli\u011fi<\/strong> (g\u00f6rsel, i\u015fitsel, kavramsal) ve <strong>mal\/hizmetlerin benzerli\u011fi<\/strong> (ayn\u0131 ya da ili\u015fkili <a href=\"https:\/\/aylarpatent.com\/blog\/marka-siniflari-sektorlere-gore-marka-kategorileri\/\">s\u0131n\u0131flar<\/a>). Bu iki eksenin kesi\u015fiminde ortaya \u00e7\u0131kan sonu\u00e7, halk nezdinde kar\u0131\u015ft\u0131r\u0131lma ihtimalinin olup olmad\u0131\u011f\u0131d\u0131r.<\/p>\n<h2 id=\"uc-unsur\">G\u00f6rsel, \u0130\u015fitsel ve Kavramsal Benzerlik<\/h2>\n<p>\u0130\u015faret benzerli\u011fi \u00fc\u00e7 boyutta incelenir; bunlar birlikte de\u011ferlendirilir ve \u00e7o\u011fu zaman biri di\u011ferini g\u00fc\u00e7lendirir ya da dengeler.<\/p>\n<div class=\"sinif-cards\">\n<div class=\"sc main\">\n<div class=\"sc-num\">\ud83d\udc41\ufe0f<\/div>\n<h4>G\u00f6rsel Benzerlik<\/h4>\n<ul>\n<li>Yaz\u0131l\u0131\u015f, harf dizilimi<\/li>\n<li>\u015eekil, logo, kompozisyon<\/li>\n<li>Renk ve genel g\u00f6r\u00fcn\u00fcm<\/li>\n<\/ul>\n<\/div>\n<div class=\"sc\">\n<div class=\"sc-num\">\ud83d\udc42<\/div>\n<h4>\u0130\u015fitsel Benzerlik<\/h4>\n<ul>\n<li>Okunu\u015f ve telaffuz<\/li>\n<li>Hece ve vurgu yap\u0131s\u0131<\/li>\n<li>Kulakta b\u0131rakt\u0131\u011f\u0131 izlenim<\/li>\n<\/ul>\n<\/div>\n<div class=\"sc\">\n<div class=\"sc-num\">\ud83d\udcad<\/div>\n<h4>Kavramsal Benzerlik<\/h4>\n<ul>\n<li>\u00c7a\u011fr\u0131\u015ft\u0131rd\u0131\u011f\u0131 anlam<\/li>\n<li>Kavramsal yak\u0131nl\u0131k<\/li>\n<li>Ayn\u0131 fikri uyand\u0131rma<\/li>\n<\/ul>\n<\/div>\n<div class=\"sc\">\n<div class=\"sc-num\">\u2696\ufe0f<\/div>\n<h4>B\u00fct\u00fcnsel De\u011ferlendirme<\/h4>\n<ul>\n<li>\u00dc\u00e7 unsur birlikte tart\u0131l\u0131r<\/li>\n<li>Tek g\u00fc\u00e7l\u00fc benzerlik yeterli olabilir<\/li>\n<li>Bir unsurdaki fark dengeleyebilir<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"highlight-box\">\n<p>\ud83d\udca1 \u00d6rne\u011fin g\u00f6rsel olarak farkl\u0131 yaz\u0131lan ama ayn\u0131 okunan iki marka, g\u00fc\u00e7l\u00fc <strong>i\u015fitsel benzerlik<\/strong> nedeniyle kar\u0131\u015ft\u0131r\u0131labilir. Bu y\u00fczden de\u011ferlendirme tek boyuta indirgenemez.<\/p>\n<\/div>\n<h2 id=\"karistirilma\">Kar\u0131\u015ft\u0131r\u0131lma \u0130htimali ve Ortalama T\u00fcketici<\/h2>\n<p>Benzerlik incelemesinin kalbi, <strong>kar\u0131\u015ft\u0131r\u0131lma ihtimalidir<\/strong>. \u00d6l\u00e7\u00fct, ilgili mal\/hizmetin <strong>ortalama t\u00fcketicisinin<\/strong> markalar\u0131 kar\u0131\u015ft\u0131r\u0131p kar\u0131\u015ft\u0131rmayaca\u011f\u0131d\u0131r. Ortalama t\u00fcketici, makul derecede bilgili ve dikkatli kabul edilir ancak markalar\u0131 \u00e7o\u011fu zaman yan yana de\u011fil, haf\u0131zas\u0131nda kalan izlenimle kar\u015f\u0131la\u015ft\u0131r\u0131r.<\/p>\n<ul>\n<li><strong>B\u00fct\u00fcnsel izlenim:<\/strong> T\u00fcketici markay\u0131 par\u00e7alara ay\u0131rarak de\u011fil, bir b\u00fct\u00fcn olarak alg\u0131lar<\/li>\n<li><strong>Haf\u0131za etkisi:<\/strong> Markalar ayn\u0131 anda \u00f6n\u00fcnde olmad\u0131\u011f\u0131ndan, benzer izlenim kar\u0131\u015ft\u0131rmaya yol a\u00e7ar<\/li>\n<li><strong>Ba\u011flant\u0131 ve \u00e7a\u011fr\u0131\u015ft\u0131rma:<\/strong> \u0130ki marka aras\u0131nda ba\u011flant\u0131 kurulmas\u0131, hatta \u00e7a\u011fr\u0131\u015ft\u0131rma dahi ihtimal i\u00e7in yeterli olabilir<\/li>\n<li><strong>Dikkat d\u00fczeyi:<\/strong> Pahal\u0131\/uzmanl\u0131k gerektiren \u00fcr\u00fcnlerde t\u00fcketici daha dikkatli, g\u00fcnl\u00fck t\u00fcketimde daha az dikkatli olur<\/li>\n<\/ul>\n<h2 id=\"baskin\">Bask\u0131n Unsur, Renk ve \u015eekil Fark\u0131<\/h2>\n<p>Markalar \u00e7o\u011funlukla kelime + \u015fekil + renk kombinasyonundan olu\u015fur. \u0130ncelemede markan\u0131n <strong>esas (asli\/bask\u0131n) unsuru<\/strong> \u00f6ne \u00e7\u0131kar; t\u00fcketicinin haf\u0131zas\u0131nda kalan bu unsurdur.<\/p>\n<div class=\"kiyaslama-grid\">\n<div class=\"kg marka\">\n<h4>\u26a0\ufe0f Benzerli\u011fi Ortadan Kald\u0131rmayabilir<\/h4>\n<ul>\n<li>Sadece renk de\u011fi\u015fikli\u011fi<\/li>\n<li>K\u00fc\u00e7\u00fck\/tali \u015fekil farklar\u0131<\/li>\n<li>Esas unsur ayn\u0131 kal\u0131yorsa<\/li>\n<li>Yaz\u0131 tipinin de\u011fi\u015fmesi<\/li>\n<\/ul>\n<\/div>\n<div class=\"kg domain\">\n<h4>\u2705 Benzerli\u011fi Zay\u0131flatabilir<\/h4>\n<ul>\n<li>G\u00fc\u00e7l\u00fc, \u00f6zg\u00fcn ay\u0131rt edici unsur eklenmesi<\/li>\n<li>Farkl\u0131 ve bask\u0131n bir kompozisyon<\/li>\n<li>Kavramsal olarak uzakla\u015fma<\/li>\n<li>Zay\u0131f\/tan\u0131mlay\u0131c\u0131 ortak unsurun bulunmas\u0131<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"warn-box\">\n<p>\u26a0\ufe0f &#8220;Logomuzun rengi ve \u015fekli farkl\u0131&#8221; savunmas\u0131 tek ba\u015f\u0131na \u00e7o\u011fu zaman yeterli olmaz; esas unsur benzerse kar\u0131\u015ft\u0131r\u0131lma ihtimali s\u00fcrebilir. Her olay somut unsurlar\u0131yla de\u011ferlendirilir.<\/p>\n<\/div>\n<h2 id=\"sinif\">Mal\/Hizmet Benzerli\u011fi ve Tan\u0131nm\u0131\u015f Marka<\/h2>\n<p>\u0130\u015faret benzerli\u011fi tek ba\u015f\u0131na yetmez; markalar\u0131n kapsad\u0131\u011f\u0131 <strong>mal\/hizmetlerin<\/strong> de ayn\u0131 ya da ili\u015fkili olmas\u0131 aran\u0131r. Marka korumas\u0131 kural olarak tescilli oldu\u011fu s\u0131n\u0131flarla s\u0131n\u0131rl\u0131d\u0131r.<\/p>\n<ul>\n<li><strong>Ayn\u0131\/ili\u015fkili s\u0131n\u0131f:<\/strong> Kar\u0131\u015ft\u0131r\u0131lma ihtimali i\u00e7in mal\/hizmet benzerli\u011fi de gerekir<\/li>\n<li><strong>\u0130li\u015fkisiz s\u0131n\u0131f:<\/strong> Ayn\u0131 marka, ili\u015fkisiz farkl\u0131 s\u0131n\u0131flarda ba\u015fkas\u0131 ad\u0131na tescil edilebilir<\/li>\n<li><strong>Tan\u0131nm\u0131\u015f marka:<\/strong> Tan\u0131nm\u0131\u015fl\u0131k d\u00fczeyi y\u00fcksek markalarda koruma, farkl\u0131 s\u0131n\u0131flara da geni\u015fleyebilir<\/li>\n<\/ul>\n<div class=\"highlight-box\">\n<p>\ud83d\udca1 Bu nedenle benzerlik ara\u015ft\u0131rmas\u0131, marka ad\u0131n\u0131n yan\u0131 s\u0131ra do\u011fru s\u0131n\u0131f analizini de i\u00e7ermelidir. <a href=\"https:\/\/aylarpatent.com\/blog\/taninmis-marka\/\">Tan\u0131nm\u0131\u015f marka<\/a> korumas\u0131, farkl\u0131 s\u0131n\u0131flardaki benzer ba\u015fvurular\u0131 dahi engelleyebilir.<\/p>\n<\/div>\n<div class=\"cta-box\">\n<p>Markan\u0131z benzerlik nedeniyle mi reddedildi, yoksa ba\u015fvuru \u00f6ncesi risk mi \u00f6l\u00e7mek istiyorsunuz? Aylar Patent ekibiyle g\u00f6r\u00fc\u015f\u00fcn.<\/p>\n<p><a class=\"cta-main\" href=\"tel:05417238552\">\ud83d\udcde 0541 723 85 52 \u2014 \u00dccretsiz De\u011ferlendirme<\/a><br \/>\n<span class=\"cta-sub\"><a href=\"https:\/\/aylarpatent.com\/marka-avukati.html\">Marka Patent avukat\u0131<\/a> + marka vekili ekibi \u00b7 T\u00dcRKPATENT Sicil No: 2890<\/span><\/p>\n<\/div>\n<h2 id=\"yargitay\">Yarg\u0131tay Kararlar\u0131 I\u015f\u0131\u011f\u0131nda \u0130ltibas \u00d6l\u00e7\u00fctleri<\/h2>\n<p>Yarg\u0131tay 11. Hukuk Dairesi ve Hukuk Genel Kurulu&#8217;nun yerle\u015fik kararlar\u0131, benzerlik incelemesinin \u00e7er\u00e7evesini \u00e7izer:<\/p>\n<ul>\n<li><strong>\u00d6l\u00e7\u00fct &#8220;ihtimal&#8221;dir:<\/strong> Yarg\u0131tay Hukuk Genel Kurulu, kar\u0131\u015ft\u0131r\u0131lma ihtimalinde belirleyici hususun t\u00fcketicinin iki i\u015faret aras\u0131nda herhangi bir \u015fekilde ba\u011flant\u0131 kurma ihtimali oldu\u011funu; buradaki &#8220;ihtimal&#8221; kelimesinin \u00f6zenle se\u00e7ildi\u011fini ve \u015fekil, ses, anlam, genel g\u00f6r\u00fcn\u00fcm, \u00e7a\u011fr\u0131\u015f\u0131m ile bir seri i\u00e7inde bulunma izleniminin bu kapsamda de\u011ferlendirildi\u011fini belirtmi\u015ftir (<em>Y. HGK, E. 2020\/654 K. 2022\/803, 02.06.2022<\/em>).<\/li>\n<li><strong>Umumi intiba esast\u0131r:<\/strong> Ayn\u0131 kararda, markalar aras\u0131nda bir\u00e7ok noktada fark bulunsa bile &#8220;umumi intiba&#8221; ikisinin kar\u0131\u015ft\u0131r\u0131labilece\u011fi y\u00f6n\u00fcndeyse iki i\u015faret aras\u0131nda kar\u0131\u015ft\u0131rma ihtimalinin kabul edilmesi gerekti\u011fi vurgulanm\u0131\u015ft\u0131r (<em>Y. HGK, E. 2020\/654 K. 2022\/803<\/em>).<\/li>\n<li><strong>Zay\u0131f ortak unsurda \u00f6rt\u00fc\u015fmeyen k\u0131s\u0131mlara bak\u0131l\u0131r:<\/strong> \u00d6nceki markan\u0131n ay\u0131rt edici niteli\u011fi d\u00fc\u015f\u00fckse k\u00fc\u00e7\u00fck farkl\u0131l\u0131klarla dahi kar\u0131\u015ft\u0131r\u0131lma ihtimali ortadan kald\u0131r\u0131labilir; bu h\u00e2lde markalar\u0131n \u00f6rt\u00fc\u015fmeyen bile\u015fenlerinin genel izlenim \u00fczerindeki etkisine odaklan\u0131l\u0131r (<em>Y. HGK, E. 2020\/654 K. 2022\/803<\/em>).<\/li>\n<li><strong>\u00c7a\u011fr\u0131\u015ft\u0131rma yeterlidir:<\/strong> Yarg\u0131tay, ayn\u0131 emtia s\u0131n\u0131f\u0131nda kullan\u0131lan benzer markalarda, halk taraf\u0131ndan iki marka aras\u0131nda ba\u011flant\u0131 kurulmas\u0131 ve hatta \u00e7a\u011fr\u0131\u015ft\u0131r\u0131lmas\u0131n\u0131n dahi kar\u0131\u015ft\u0131r\u0131lma ihtimali i\u00e7in yeterli bir \u00f6l\u00e7\u00fc say\u0131laca\u011f\u0131n\u0131 belirtmi\u015ftir (<em>Y. 11. HD, E. 2015\/8465 K. 2016\/3391, 28.03.2016<\/em>).<\/li>\n<li><strong>\u0130li\u015fkilendirilme ihtimali:<\/strong> Kar\u0131\u015ft\u0131r\u0131lma ihtimali; i\u015faret ile tescilli marka aras\u0131nda ba\u011flant\u0131\/ili\u015fkilendirilme ihtimalini de kapsayacak bi\u00e7imde geni\u015f yorumlan\u0131r (<em>Y. 11. HD, E. 2015\/2130 K. 2015\/6878, 13.05.2015<\/em>).<\/li>\n<li><strong>Benzerlik ve iltibas b\u00fct\u00fcnseldir:<\/strong> Yarg\u0131tay, markalarda benzerlik ve iltibas de\u011ferlendirmesinin ortalama t\u00fcketici nezdinde b\u0131rakt\u0131\u011f\u0131 genel izlenime g\u00f6re yap\u0131lmas\u0131 gerekti\u011fini vurgulam\u0131\u015ft\u0131r (<em>Y. 11. HD, E. 2004\/12143 K. 2005\/9700, 13.10.2005<\/em>).<\/li>\n<li><strong>\u0130ltibas yoksa tecav\u00fcz de yoktur:<\/strong> Ceza boyutunda da Yarg\u0131tay, taklit iddia edilen \u00fcr\u00fcn ile tescilli marka aras\u0131nda ortalama t\u00fcketiciyi yan\u0131ltacak derecede benzerlik (iltibas) bulunmuyorsa marka hakk\u0131na tecav\u00fcz\u00fcn olu\u015fmayaca\u011f\u0131n\u0131 belirtmi\u015ftir (<em>Y. 19. CD, E. 2015\/4464 K. 2015\/5081, 05.10.2015<\/em>).<\/li>\n<\/ul>\n<div class=\"highlight-box\">\n<p>\ud83d\udca1 Bu kararlar, benzerlik incelemesinin ne kadar somut ve teknik oldu\u011funu g\u00f6sterir. &#8220;Ayn\u0131 de\u011fil&#8221; ya da &#8220;rengi farkl\u0131&#8221; gibi y\u00fczeysel savunmalar \u00e7o\u011fu zaman sonucu de\u011fi\u015ftirmez; belirleyici olan b\u00fct\u00fcnsel izlenim ve kar\u0131\u015ft\u0131r\u0131lma ihtimalidir.<\/p>\n<\/div>\n<h2 id=\"ornek\">\u00d6rnek Olaylar: \u0130ki Kar\u015f\u0131t Yarg\u0131tay Karar\u0131<\/h2>\n<p>Benzerlik de\u011ferlendirmesinin neden mekanik bir harf kar\u015f\u0131la\u015ft\u0131rmas\u0131 olmad\u0131\u011f\u0131n\u0131, Yarg\u0131tay&#8217;\u0131n ger\u00e7ek iki karar\u0131 somut bi\u00e7imde g\u00f6sterir. Ayn\u0131 \u00f6l\u00e7\u00fctler farkl\u0131 sonu\u00e7lar do\u011furabilir \u00e7\u00fcnk\u00fc belirleyici olan i\u015faretin b\u00fct\u00fcnsel izlenimi, ortak unsurun g\u00fcc\u00fc ve t\u00fcketicinin dikkat d\u00fczeyidir.<\/p>\n<div class=\"senaryo-block\"><strong>1) \u0130ltibas VAR \u2014 &#8220;TEKNOVA&#8221; vs &#8220;TEKNOSA \/ TEKNOVOS&#8221; (ayn\u0131 s\u0131n\u0131f)<\/strong><br \/>\nElektronik \u00fcr\u00fcnleri kapsayan 9. s\u0131n\u0131fta &#8220;TEKNOVA&#8221; ba\u015fvurusu ile \u00f6nceki &#8220;TEKNOSA&#8221; ve &#8220;TEKNOVOS&#8221; markalar\u0131 kar\u015f\u0131la\u015ft\u0131r\u0131lm\u0131\u015ft\u0131r. &#8220;Tekno&#8221; \u00f6n ekinin ay\u0131rt edicili\u011fi d\u00fc\u015f\u00fck olsa da markalar\u0131n g\u00f6rsel ve i\u015fitsel olarak b\u0131rakt\u0131\u011f\u0131 b\u00fct\u00fcnsel izlenim, ortalama t\u00fcketiciyi iltibasa d\u00fc\u015f\u00fcrecek derecede benzer bulunmu\u015f; ayn\u0131 s\u0131n\u0131ftaki mallar\u0131n ayniyeti de g\u00f6z \u00f6n\u00fcne al\u0131narak kar\u0131\u015ft\u0131r\u0131lma ihtimalinin varl\u0131\u011f\u0131na h\u00fckmedilmi\u015ftir (<em>Y. 11. HD, E. 2020\/7813 K. 2022\/2955, 07.04.2022<\/em>).<\/div>\n<div class=\"senaryo-block\"><strong>2) \u0130ltibas YOK \u2014 &#8220;PAKER M\u0130MARLIK&#8221; vs &#8220;P PEKER&#8221; (tek harf fark\u0131)<\/strong><br \/>\nEsas unsurlar\u0131 &#8220;PAKER&#8221; ve &#8220;PEKER&#8221; olan, yaln\u0131zca tek harfi (A\/E) farkl\u0131 iki marka s\u00f6z konusudur. Buna ra\u011fmen Yarg\u0131tay Hukuk Genel Kurulu, ba\u015fvurunun \u00f6zg\u00fcn renk kombinasyonu ve kompozisyonuyla yeterince farkl\u0131la\u015ft\u0131\u011f\u0131n\u0131, ayr\u0131ca 37 ve 42. s\u0131n\u0131ftaki hizmetlerin daha dikkatli ve bilin\u00e7li bir t\u00fcketici kitlesine hitap etti\u011fini belirterek kar\u0131\u015ft\u0131r\u0131lma ihtimalinin bulunmad\u0131\u011f\u0131na karar vermi\u015ftir (<em>Y. HGK, E. 2020\/654 K. 2022\/803, 02.06.2022<\/em>).<\/div>\n<table class=\"data-table\">\n<thead>\n<tr>\n<th>\u00d6l\u00e7\u00fct<\/th>\n<th>TEKNOVA \/ TEKNOSA \u2014 \u0130ltibas VAR<\/th>\n<th>PAKER \/ PEKER \u2014 \u0130ltibas YOK<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u0130\u015faret fark\u0131<\/td>\n<td>Son ek\/harf fark\u0131<\/td>\n<td>Tek harf fark\u0131 (A\/E)<\/td>\n<\/tr>\n<tr>\n<td>Mal\/hizmet s\u0131n\u0131f\u0131<\/td>\n<td>Ayn\u0131 (9. s\u0131n\u0131f)<\/td>\n<td>Ayn\u0131\/benzer (37-42. s\u0131n\u0131f)<\/td>\n<\/tr>\n<tr>\n<td>\u00d6zg\u00fcn kompozisyon<\/td>\n<td>Belirleyici d\u00fczeyde de\u011fil<\/td>\n<td>G\u00fc\u00e7l\u00fc ve farkl\u0131la\u015ft\u0131r\u0131c\u0131<\/td>\n<\/tr>\n<tr>\n<td>T\u00fcketici dikkat d\u00fczeyi<\/td>\n<td>Ortalama<\/td>\n<td>Y\u00fcksek\/bilin\u00e7li<\/td>\n<\/tr>\n<tr class=\"total-row\">\n<td>Sonu\u00e7<\/td>\n<td>Kar\u0131\u015ft\u0131r\u0131lma ihtimali VAR<\/td>\n<td>Kar\u0131\u015ft\u0131r\u0131lma ihtimali YOK<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"highlight-box\">\n<p>\ud83d\udca1 \u0130ki karar birlikte okundu\u011funda ortaya \u00e7\u0131kan sonu\u00e7 nettir: tek harf fark\u0131 tek ba\u015f\u0131na ne iltibas\u0131 do\u011furur ne de ortadan kald\u0131r\u0131r. Belirleyici olan; i\u015faretin b\u00fct\u00fcnsel izlenimi, ortak unsurun ay\u0131rt edici g\u00fcc\u00fc, \u00f6zg\u00fcn kompozisyon ve ilgili t\u00fcketicinin dikkat d\u00fczeyidir. \u0130\u015fte bu y\u00fczden her ba\u015fvuru somut unsurlar\u0131yla ayr\u0131 ayr\u0131 de\u011ferlendirilmelidir.<\/p>\n<\/div>\n<h2 id=\"arastirma\">Ret Riskini Azaltmak: \u00d6n Ara\u015ft\u0131rma<\/h2>\n<p>Benzerlik nedeniyle ret ve itiraz riskini en aza indirmenin yolu, ba\u015fvuru \u00f6ncesi kapsaml\u0131 bir ara\u015ft\u0131rmad\u0131r.<\/p>\n<div class=\"step-block\">\n<div class=\"step-num\">1<\/div>\n<div class=\"step-content\">\n<h3>S\u0131n\u0131f Bazl\u0131 Marka Sorgulama<\/h3>\n<p>Se\u00e7ti\u011finiz marka ve s\u0131n\u0131flarda \u00f6nceki tescilli\/ba\u015fvurusu yap\u0131lm\u0131\u015f markalar\u0131 <a href=\"https:\/\/aylarpatent.com\/marka-sorgula.php\">marka sorgulama<\/a> arac\u0131yla ara\u015ft\u0131r\u0131n. Yaln\u0131zca birebir ayn\u0131 de\u011fil, benzer markalar da taranmal\u0131d\u0131r.<\/p>\n<\/div>\n<\/div>\n<hr class=\"step-divider\" \/>\n<div class=\"step-block\">\n<div class=\"step-num\">2<\/div>\n<div class=\"step-content\">\n<h3>G\u00f6rsel-\u0130\u015fitsel-Kavramsal Kar\u015f\u0131la\u015ft\u0131rma<\/h3>\n<p>Bulunan markalar\u0131 \u00fc\u00e7 unsur bak\u0131m\u0131ndan kar\u015f\u0131la\u015ft\u0131r\u0131n; kar\u0131\u015ft\u0131r\u0131lma ihtimali do\u011furabilecek olanlar\u0131 eleyin veya markan\u0131za g\u00fc\u00e7l\u00fc ay\u0131rt edici bir unsur ekleyin.<\/p>\n<\/div>\n<\/div>\n<hr class=\"step-divider\" \/>\n<div class=\"step-block\">\n<div class=\"step-num\">3<\/div>\n<div class=\"step-content\">\n<h3>Uzman De\u011ferlendirmesi ve Ba\u015fvuru<\/h3>\n<p>Sonu\u00e7lar\u0131 bir marka vekiliyle de\u011ferlendirip ba\u015fvuru stratejinizi belirleyin. Do\u011fru kurgulanm\u0131\u015f bir ba\u015fvuru, ret ve ileride <a href=\"https:\/\/aylarpatent.com\/blog\/marka-hukumsuzluk-davasi\/\">h\u00fck\u00fcms\u00fczl\u00fck davas\u0131<\/a> riskini birlikte azalt\u0131r.<\/p>\n<\/div>\n<\/div>\n<div class=\"success-box\">\n<p>\u2705 \u0130yi bir \u00f6n ara\u015ft\u0131rma hem paray\u0131 hem zaman\u0131 korur. Genel s\u00fcre\u00e7 i\u00e7in <a href=\"https:\/\/aylarpatent.com\/marka-tescili.html\">marka tescili<\/a> hizmet sayfam\u0131z\u0131 inceleyebilirsiniz.<\/p>\n<\/div>\n<p><!-- ============ SSS \u2014 FAQPage ile B\u0130REB\u0130R ayn\u0131 ============ --><\/p>\n<h2 id=\"sss\">S\u0131k\u00e7a Sorulan Sorular<\/h2>\n<details class=\"faq-item\">\n<summary>Marka benzerli\u011fi (iltibas) nas\u0131l de\u011ferlendirilir?<\/summary>\n<div class=\"faq-a\">Marka benzerli\u011fi; g\u00f6rsel, i\u015fitsel ve kavramsal benzerlik ile mal\/hizmet benzerli\u011fi birlikte de\u011ferlendirilerek belirlenir. Belirleyici \u00f6l\u00e7\u00fct, halk (ortalama t\u00fcketici) nezdinde kar\u0131\u015ft\u0131r\u0131lma ihtimalinin bulunup bulunmad\u0131\u011f\u0131d\u0131r. \u0130nceleme, markalar\u0131n ay\u0131rt edici ve bask\u0131n unsurlar\u0131 \u00fczerinden, b\u00fct\u00fcnsel izlenim esas al\u0131narak yap\u0131l\u0131r; markalar yan yana de\u011fil, haf\u0131zada kalan genel g\u00f6r\u00fcn\u00fcmleriyle kar\u015f\u0131la\u015ft\u0131r\u0131l\u0131r. Kar\u0131\u015ft\u0131r\u0131lma ihtimali, iki marka aras\u0131nda ba\u011flant\u0131 kurulmas\u0131 ya da \u00e7a\u011fr\u0131\u015ft\u0131rma ihtimalini de kapsar.<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>Kar\u0131\u015ft\u0131r\u0131lma ihtimali i\u00e7in markalar\u0131n ayn\u0131 olmas\u0131 \u015fart m\u0131?<\/summary>\n<div class=\"faq-a\">Hay\u0131r. Kar\u0131\u015ft\u0131r\u0131lma ihtimali i\u00e7in markalar\u0131n ayn\u0131 olmas\u0131 gerekmez; ortalama t\u00fcketicinin iki marka aras\u0131nda ba\u011flant\u0131 kurmas\u0131, hatta yaln\u0131zca \u00e7a\u011fr\u0131\u015ft\u0131rmas\u0131 dahi kar\u0131\u015ft\u0131r\u0131lma ihtimali i\u00e7in yeterli kabul edilebilir. Yarg\u0131tay, ayn\u0131 emtia s\u0131n\u0131f\u0131nda kullan\u0131lan benzer markalarda, halk taraf\u0131ndan ba\u011flant\u0131 kurulmas\u0131 ve \u00e7a\u011fr\u0131\u015ft\u0131r\u0131lmas\u0131n\u0131n dahi kar\u0131\u015ft\u0131r\u0131lma ihtimali bak\u0131m\u0131ndan yeterli bir \u00f6l\u00e7\u00fc oldu\u011funu belirtmi\u015ftir. Bu nedenle &#8216;birebir ayn\u0131 de\u011fil&#8217; savunmas\u0131 tek ba\u015f\u0131na yeterli olmaz.<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>G\u00f6rsel, i\u015fitsel ve kavramsal benzerlik ne demek?<\/summary>\n<div class=\"faq-a\">G\u00f6rsel benzerlik, markalar\u0131n yaz\u0131l\u0131\u015f, \u015fekil, renk ve genel g\u00f6r\u00fcn\u00fcm bak\u0131m\u0131ndan benzemesidir. \u0130\u015fitsel benzerlik, markalar\u0131n okunu\u015f\/telaffuz olarak kulakta benzer izlenim b\u0131rakmas\u0131d\u0131r. Kavramsal benzerlik ise markalar\u0131n \u00e7a\u011fr\u0131\u015ft\u0131rd\u0131\u011f\u0131 anlam bak\u0131m\u0131ndan yak\u0131n olmas\u0131d\u0131r. Bu \u00fc\u00e7 unsur birlikte de\u011ferlendirilir; bazen tek bir g\u00fc\u00e7l\u00fc benzerlik (\u00f6rne\u011fin i\u015fitsel) kar\u0131\u015ft\u0131r\u0131lma ihtimali do\u011furmaya yeterken, bazen bir unsurdaki farkl\u0131l\u0131k di\u011ferlerini dengeleyebilir. De\u011ferlendirme b\u00fct\u00fcnseldir.<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>Logodaki renk ve \u015fekil farkl\u0131l\u0131\u011f\u0131 benzerli\u011fi ortadan kald\u0131r\u0131r m\u0131?<\/summary>\n<div class=\"faq-a\">Her zaman de\u011fil. Markan\u0131n esas (asli) unsuru ayn\u0131 veya benzerse, renk ve tali \u015fekil farkl\u0131l\u0131klar\u0131 tek ba\u015f\u0131na kar\u0131\u015ft\u0131r\u0131lma ihtimalini ortadan kald\u0131rmayabilir. De\u011ferlendirmede markan\u0131n bask\u0131n ve ay\u0131rt edici unsuru \u00f6ne \u00e7\u0131kar; t\u00fcketicinin haf\u0131zas\u0131nda kalan bu unsurdur. Buna kar\u015f\u0131l\u0131k markaya g\u00fc\u00e7l\u00fc bir ay\u0131rt edicilik katan \u00f6zg\u00fcn \u015fekil ve kompozisyon, benzerli\u011fi zay\u0131flatabilir. Her olay somut unsurlar\u0131yla ayr\u0131 de\u011ferlendirilir.<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>Farkl\u0131 s\u0131n\u0131flarda ayn\u0131 marka tescil edilebilir mi?<\/summary>\n<div class=\"faq-a\">Kural olarak marka korumas\u0131 tescil edildi\u011fi mal ve hizmet s\u0131n\u0131flar\u0131yla s\u0131n\u0131rl\u0131d\u0131r; bu nedenle ayn\u0131 veya benzer bir marka, ili\u015fkisiz farkl\u0131 s\u0131n\u0131flarda ba\u015fkas\u0131 ad\u0131na tescil edilebilir. Ancak markalar aras\u0131nda kar\u0131\u015ft\u0131r\u0131lma ihtimali do\u011furan s\u0131n\u0131f\/emtia benzerli\u011fi varsa bu m\u00fcmk\u00fcn olmaz. Tan\u0131nm\u0131\u015f markalar bak\u0131m\u0131ndan koruma, farkl\u0131 s\u0131n\u0131flara da geni\u015fleyebilir. Bu nedenle ba\u015fvuru \u00f6ncesi s\u0131n\u0131f bazl\u0131 benzerlik ara\u015ft\u0131rmas\u0131 kritik \u00f6nem ta\u015f\u0131r.<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>Ba\u015fvurumun reddedilmemesi i\u00e7in benzerlik ara\u015ft\u0131rmas\u0131 nas\u0131l yap\u0131l\u0131r?<\/summary>\n<div class=\"faq-a\">Ba\u015fvuru \u00f6ncesi, se\u00e7ti\u011finiz marka ve s\u0131n\u0131flarda \u00f6nceki tescilli\/ba\u015fvurusu yap\u0131lm\u0131\u015f benzer markalar ara\u015ft\u0131r\u0131lmal\u0131d\u0131r. Ara\u015ft\u0131rma yaln\u0131zca birebir ayn\u0131 de\u011fil; g\u00f6rsel, i\u015fitsel ve kavramsal olarak benzer, kar\u0131\u015ft\u0131r\u0131lma ihtimali do\u011furabilecek markalar\u0131 da kapsamal\u0131d\u0131r. \u0130yi bir \u00f6n ara\u015ft\u0131rma, hem ret ve itiraz riskini azalt\u0131r hem de ileride h\u00fck\u00fcms\u00fczl\u00fck davas\u0131yla kar\u015f\u0131la\u015fmay\u0131 \u00f6nler. Bu de\u011ferlendirme, uzman bir marka vekili taraf\u0131ndan yap\u0131ld\u0131\u011f\u0131nda en g\u00fcvenilir sonucu verir.<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>\u0130ki marka aras\u0131nda tek harf fark\u0131 olmas\u0131 kar\u0131\u015ft\u0131r\u0131lmay\u0131 \u00f6nler mi?<\/summary>\n<div class=\"faq-a\">Hay\u0131r, tek ba\u015f\u0131na \u00f6nlemez. Yarg\u0131tay kararlar\u0131nda, esas unsuru yaln\u0131zca tek harfi farkl\u0131 olan markalar aras\u0131nda dahi kar\u0131\u015ft\u0131r\u0131lma ihtimali kabul edilebilmektedir \u00e7\u00fcnk\u00fc de\u011ferlendirme harf harf de\u011fil, markan\u0131n b\u0131rakt\u0131\u011f\u0131 b\u00fct\u00fcnsel izlenim \u00fczerinden yap\u0131l\u0131r. Buna kar\u015f\u0131l\u0131k ba\u015fvuruya g\u00fc\u00e7l\u00fc ve \u00f6zg\u00fcn bir kompozisyon kat\u0131lm\u0131\u015fsa ya da mal\/hizmetin t\u00fcketicisi daha dikkatli bir kitleyse, tek harf fark\u0131 baz\u0131 durumlarda kar\u0131\u015ft\u0131r\u0131lmay\u0131 \u00f6nleyebilir. Sonu\u00e7; markalar\u0131n ay\u0131rt edicili\u011fi, ortak unsurun g\u00fcc\u00fc ve t\u00fcketicinin dikkat d\u00fczeyi birlikte tart\u0131larak belirlenir.<\/div>\n<\/details>\n<p><!-- ============ YAZAR KUTUSU \u2014 SAB\u0130T ============ --><\/p>\n<div class=\"author-box\">\n<div class=\"author-icon\"><\/div>\n<div class=\"author-info\">\n<h4>Marka Vekili ve Avukat Atakan AYLAR<\/h4>\n<table class=\"author-table\">\n<tbody>\n<tr>\n<td>\u2705 Avukat Marka Vekili<\/td>\n<td>Av. Atakan AYLAR<br \/>\nMarka Vekilli\u011fi Sicil No: 2890<br \/>\nAvukatl\u0131k Sicil No: 40239 Ankara Barosu<\/td>\n<\/tr>\n<tr>\n<td>\u2705 \u0130leti\u015fim<\/td>\n<td><a href=\"tel:05417238552\">0541 723 85 52<\/a><\/td>\n<\/tr>\n<tr>\n<td>\u2705 Mail<\/td>\n<td><a href=\"mailto:bilgi@aylarpatent.com\">bilgi@aylarpatent.com<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>K\u0131sa Yan\u0131t: Marka Benzerli\u011fi ve \u0130ltibas Marka benzerli\u011fi; g\u00f6rsel, i\u015fitsel ve kavramsal benzerlik ile mal\/hizmet benzerli\u011fi birlikte de\u011ferlendirilerek belirlenir. Belirleyici \u00f6l\u00e7\u00fct, halk (ortalama t\u00fcketici) nezdinde kar\u0131\u015ft\u0131r\u0131lma ihtimalinin bulunup bulunmamas\u0131d\u0131r. De\u011ferlendirme markalar\u0131n ay\u0131rt edici\/bask\u0131n unsuru \u00fczerinden, b\u00fct\u00fcnsel izlenimle yap\u0131l\u0131r. \u0130ki marka aras\u0131nda ba\u011flant\u0131 kurulmas\u0131 ya da \u00e7a\u011fr\u0131\u015ft\u0131rma dahi kar\u0131\u015ft\u0131r\u0131lma ihtimali i\u00e7in yeterli olabilir. \u00dc\u00e7 unsur: G\u00f6rsel &hellip; <a href=\"https:\/\/aylarpatent.com\/blog\/marka-benzerligi-ve-iltibas-karistirilma-ihtimal\/\" class=\"more-link\">Okumaya devam et<span class=\"screen-reader-text\"> &#8220;Marka Benzerli\u011fi ve \u0130ltibas 2026 | Kar\u0131\u015ft\u0131r\u0131lma \u0130htimali Nas\u0131l De\u011ferlendirilir?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marka Benzerli\u011fi ve \u0130ltibas 2026 | Kar\u0131\u015ft\u0131r\u0131lma \u0130htimali Nas\u0131l De\u011ferlendirilir? - Aylar Patent<\/title>\n<meta name=\"description\" content=\"Marka benzerli\u011fi nas\u0131l de\u011ferlendirilir? 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