{"id":376,"date":"2026-02-06T23:54:47","date_gmt":"2026-02-06T20:54:47","guid":{"rendered":"https:\/\/aylarpatent.com\/blog\/?p=376"},"modified":"2026-02-06T23:54:50","modified_gmt":"2026-02-06T20:54:50","slug":"dukkan-isim-hakki-nasil-alinir","status":"publish","type":"post","link":"https:\/\/aylarpatent.com\/blog\/dukkan-isim-hakki-nasil-alinir\/","title":{"rendered":"D\u00fckkan \u0130sim Hakk\u0131 Nas\u0131l Al\u0131n\u0131r? 2026"},"content":{"rendered":"<p><!-- D\u00fckkan \u0130sim Hakk\u0131 Nas\u0131l Al\u0131n\u0131r 2026 | Aylar Patent --><br \/>\n<!-- WordPress Uyumlu SEO\/AEO\/EEAT\/GEO \u0130\u00e7erik --><\/p>\n<style>:root{--ap-lacivert:#2B3A67;--ap-altin:#C5A55A;--ap-bg:#FAFAFA;--ap-beyaz:#FFFFFF;--ap-acik:#F4F1EB}.ap-icerik{font-family:'Segoe UI',Tahoma,Geneva,Verdana,sans-serif;color:#222;line-height:1.85;max-width:860px;margin:0 auto;padding:10px 16px;font-size:17px}.ap-icerik h1{color:var(--ap-lacivert);font-size:28px;font-weight:800;margin-bottom:12px;line-height:1.3;text-align:left}.ap-icerik h2{color:var(--ap-lacivert);font-size:22px;font-weight:700;margin-top:38px;margin-bottom:14px;padding-bottom:8px;border-bottom:3px solid var(--ap-altin);display:inline-block}.ap-icerik h3{color:var(--ap-lacivert);font-size:18px;font-weight:700;margin-top:28px;margin-bottom:10px}.ap-icerik p{margin-bottom:16px;text-align:justify}.ap-icerik a{color:var(--ap-lacivert);font-weight:600;text-decoration:underline;text-decoration-color:var(--ap-altin);text-underline-offset:3px;transition:color .2s}.ap-icerik a:hover{color:var(--ap-altin)}.ap-snippet{background:var(--ap-acik);border-radius:10px;padding:20px 24px;margin:22px 0;font-size:16.5px;line-height:1.9}.ap-snippet strong{color:var(--ap-lacivert)}.ap-tablo{width:100%;border-collapse:separate;border-spacing:0;border-radius:10px;overflow:hidden;margin:22px 0;font-size:15.5px}.ap-tablo thead th{background:var(--ap-lacivert);color:#fff;padding:13px 16px;text-align:left;font-weight:600}.ap-tablo tbody td{padding:12px 16px;border-bottom:1px solid #e8e8e8}.ap-tablo tbody tr:nth-child(even){background:var(--ap-acik)}.ap-tablo tbody tr:last-child td{border-bottom:none}.ap-adim-kutu{background:var(--ap-beyaz);border:1px solid #e2ddd4;border-radius:10px;padding:18px 22px;margin:14px 0}.ap-adim-kutu strong{color:var(--ap-lacivert)}.ap-numara{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;background:var(--ap-altin);color:#fff;border-radius:50%;font-weight:700;font-size:15px;margin-right:10px;flex-shrink:0}.ap-cta{background:var(--ap-lacivert);color:#fff;text-align:center;border-radius:10px;padding:28px 24px;margin:32px 0}.ap-cta p{color:#fff;text-align:center;margin-bottom:14px;font-size:17px}.ap-cta a{display:inline-block;background:var(--ap-altin);color:#fff;padding:14px 36px;border-radius:8px;text-decoration:none;font-weight:700;font-size:16px;transition:background .2s}.ap-cta a:hover{background:#b8953f;color:#fff}.ap-faq dt{color:var(--ap-lacivert);font-weight:700;font-size:17px;margin-top:18px;cursor:pointer}.ap-faq dd{margin:6px 0 16px 0;padding:0;line-height:1.85}.ap-karar{background:var(--ap-acik);border-radius:10px;padding:18px 22px;margin:16px 0;font-size:15.5px;line-height:1.85}.ap-karar em{color:#555;display:block;margin-top:8px;font-size:14.5px}@media(max-width:600px){.ap-icerik{padding:8px 10px;font-size:16px}.ap-icerik h1{font-size:23px}.ap-icerik h2{font-size:19px}.ap-tablo{font-size:14px}.ap-tablo thead th,.ap-tablo tbody td{padding:9px 10px}.ap-cta{padding:20px 14px}}<\/style>\n<div class=\"ap-icerik\">\n<h1><\/h1>\n<div class=\"ap-snippet\"><strong>D\u00fckkan isim hakk\u0131<\/strong>, i\u015fletme sahibinin d\u00fckkan ad\u0131n\u0131 yasal olarak koruma alt\u0131na almas\u0131n\u0131 sa\u011flayan <strong>marka tescili<\/strong> i\u015flemidir. D\u00fckkan isim hakk\u0131 almak i\u00e7in <strong>T\u00fcrk Patent ve Marka Kurumu&#8217;na (T\u00dcRKPATENT)<\/strong> marka tescil ba\u015fvurusu yap\u0131lmas\u0131 gerekir. 6769 say\u0131l\u0131 S\u0131nai M\u00fclkiyet Kanunu kapsam\u0131nda tescil edilen d\u00fckkan ismi, <strong>10 y\u0131l s\u00fcreyle<\/strong> hukuki koruma alt\u0131na al\u0131n\u0131r ve ba\u015fkalar\u0131n\u0131n ayn\u0131 veya benzer ismi kullanmas\u0131 engellenir.<\/div>\n<p>Bir d\u00fckkan a\u00e7an veya a\u00e7may\u0131 planlayan giri\u015fimci i\u00e7in en \u00f6nemli ad\u0131mlardan biri, d\u00fckkan isminin yasal koruma alt\u0131na al\u0131nmas\u0131d\u0131r. Uygulamada &#8220;isim hakk\u0131&#8221;, &#8220;isim patenti&#8221; veya &#8220;isim tescili&#8221; olarak bilinen bu kavram, hukuki anlamda <strong>marka tescili<\/strong>dir. D\u00fckkan ad\u0131n\u0131z\u0131 tescil ettirmeden ticari faaliyete ba\u015flaman\u0131z durumunda, bir ba\u015fkas\u0131n\u0131n ayn\u0131 ismi tescil ettirip size kar\u015f\u0131 hukuki s\u00fcre\u00e7 ba\u015flatma riski bulunmaktad\u0131r.<\/p>\n<p>Bu rehberde; d\u00fckkan isim hakk\u0131n\u0131n ne oldu\u011fu, nas\u0131l al\u0131nd\u0131\u011f\u0131, 2026 y\u0131l\u0131 g\u00fcncel \u00fccretleri, ba\u015fvuru s\u00fcreci, gerekli belgeler ve Yarg\u0131tay kararlar\u0131 \u0131\u015f\u0131\u011f\u0131nda marka korumas\u0131n\u0131n kapsam\u0131 detayl\u0131 olarak ele al\u0131nmaktad\u0131r.<\/p>\n<figure id=\"attachment_378\" aria-describedby=\"caption-attachment-378\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-378\" src=\"https:\/\/aylarpatent.com\/blog\/wp-content\/uploads\/2026\/02\/Dukkan-Isim-Hakki-Nedir.jpg\" alt=\"D\u00fckkan \u0130sim Hakk\u0131 Nedir?\" width=\"768\" height=\"454\" \/><figcaption id=\"caption-attachment-378\" class=\"wp-caption-text\">D\u00fckkan \u0130sim Hakk\u0131 Nedir?<\/figcaption><\/figure>\n<h2>D\u00fckkan \u0130sim Hakk\u0131 Nedir?<\/h2>\n<p>D\u00fckkan isim hakk\u0131, bir i\u015fletmenin ticari faaliyetlerinde kulland\u0131\u011f\u0131 veya kullanaca\u011f\u0131 d\u00fckkan ad\u0131n\u0131n marka olarak tescil edilmesi yoluyla elde edilen hukuki korumad\u0131r. 6769 say\u0131l\u0131 <a href=\"https:\/\/www.mevzuat.gov.tr\/mevzuat?MevzuatNo=6769&amp;MevzuatTur=1&amp;MevzuatTertip=5\" target=\"_blank\" rel=\"noopener\">S\u0131nai M\u00fclkiyet Kanunu<\/a>&#8216;nun 4. maddesi \u00e7er\u00e7evesinde marka \u015fu \u015fekilde tan\u0131mlanm\u0131\u015ft\u0131r:<\/p>\n<p><em>&#8220;Bir te\u015febb\u00fcs\u00fcn mallar\u0131n\u0131n veya hizmetlerinin di\u011fer te\u015febb\u00fcslerin mallar\u0131ndan veya hizmetlerinden ay\u0131rt edilmesini sa\u011flamas\u0131 ve marka sahibine sa\u011flanan koruman\u0131n konusunun a\u00e7\u0131k ve kesin olarak anla\u015f\u0131lmas\u0131n\u0131 sa\u011flayabilecek \u015fekilde sicilde g\u00f6sterilebilir olmas\u0131 \u015fart\u0131yla ki\u015fi adlar\u0131 dahil s\u00f6zc\u00fckler, \u015fekiller, renkler, harfler, say\u0131lar, sesler ve mallar\u0131n veya ambalajlar\u0131n\u0131n bi\u00e7imi olmak \u00fczere her t\u00fcr i\u015faretten olu\u015fabilir.&#8221;<\/em><\/p>\n<p>Bu tan\u0131mdan hareketle; d\u00fckkan ad\u0131, logosu, slogan\u0131 veya bu unsurlar\u0131n kombinasyonu marka olarak tescil ettirilebilir. D\u00fckkan isim hakk\u0131 al\u0131nd\u0131\u011f\u0131nda, tescil kapsam\u0131ndaki mal ve hizmet s\u0131n\u0131flar\u0131nda ayn\u0131 veya benzer ismin ba\u015fka ki\u015filer taraf\u0131ndan kullan\u0131lmas\u0131 hukuken engellenir.<\/p>\n<p>Halk aras\u0131nda &#8220;isim patenti&#8221; olarak bilinen bu i\u015flem, teknik olarak patent de\u011fil <strong>marka tescili<\/strong>dir. Patent, bulu\u015flar ve teknik yenilikler i\u00e7in al\u0131n\u0131rken, bir d\u00fckkan ad\u0131n\u0131n korunmas\u0131 marka tescili yoluyla ger\u00e7ekle\u015ftirilir. Bu ayr\u0131m\u0131n do\u011fru bilinmesi, ba\u015fvuru s\u00fcrecinde hak kayb\u0131 ya\u015fanmamas\u0131 a\u00e7\u0131s\u0131ndan kritik \u00f6nem ta\u015f\u0131r.<\/p>\n<h2>D\u00fckkan \u0130sim Hakk\u0131 ile Ticaret Sicil Tescili Aras\u0131ndaki Fark<\/h2>\n<p>Giri\u015fimcilerin en s\u0131k yapt\u0131\u011f\u0131 hatalardan biri, ticaret sicil kayd\u0131 veya vergi levhas\u0131na i\u015fletme ad\u0131n\u0131n yaz\u0131lmas\u0131n\u0131n isim hakk\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnmektir. Ancak bu iki i\u015flem birbirinden tamamen farkl\u0131d\u0131r:<\/p>\n<table class=\"ap-tablo\">\n<thead>\n<tr>\n<th>Kriter<\/th>\n<th>Ticaret Sicil Tescili<\/th>\n<th>Marka Tescili (\u0130sim Hakk\u0131)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Yasal dayanak<\/td>\n<td>T\u00fcrk Ticaret Kanunu<\/td>\n<td>6769 Say\u0131l\u0131 S\u0131nai M\u00fclkiyet Kanunu<\/td>\n<\/tr>\n<tr>\n<td>Kurum<\/td>\n<td>Ticaret Sicil M\u00fcd\u00fcrl\u00fc\u011f\u00fc<\/td>\n<td>T\u00fcrk Patent ve Marka Kurumu<\/td>\n<\/tr>\n<tr>\n<td>Koruma kapsam\u0131<\/td>\n<td>Ticari unvan\u0131 s\u0131n\u0131rl\u0131 korur<\/td>\n<td>Marka ismini T\u00fcrkiye genelinde korur<\/td>\n<\/tr>\n<tr>\n<td>Marka hakk\u0131na tecav\u00fcz davas\u0131<\/td>\n<td>A\u00e7\u0131lamaz<\/td>\n<td>A\u00e7\u0131labilir<\/td>\n<\/tr>\n<tr>\n<td>Tazminat hakk\u0131<\/td>\n<td>S\u0131n\u0131rl\u0131<\/td>\n<td>Maddi, manevi ve itibar tazminat\u0131<\/td>\n<\/tr>\n<tr>\n<td>Cezai koruma<\/td>\n<td>Yok<\/td>\n<td>1-4 y\u0131l hapis ve adli para cezas\u0131<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Ayn\u0131 \u015fekilde, bir internet alan ad\u0131 (domain) sat\u0131n almak da d\u00fckkan isim hakk\u0131 anlam\u0131na gelmez. Alan ad\u0131n\u0131 marka olarak tescil ettirmek ayr\u0131 bir hukuki i\u015flemdir. Dolay\u0131s\u0131yla hem ticaret sicil tescili hem de domain tescili yapt\u0131rm\u0131\u015f olsan\u0131z bile, d\u00fckkan isminiz marka olarak tescilsizse yasal korumadan yoksun kal\u0131rs\u0131n\u0131z.<\/p>\n<h2>D\u00fckkan \u0130sim Hakk\u0131 Nas\u0131l Al\u0131n\u0131r? Ad\u0131m Ad\u0131m S\u00fcre\u00e7<\/h2>\n<p>D\u00fckkan isim hakk\u0131 almak, T\u00dcRKPATENT nezdinde y\u00fcr\u00fct\u00fclen resmi bir ba\u015fvuru s\u00fcrecidir. Bu s\u00fcreci do\u011fru ve eksiksiz y\u00f6netmek i\u00e7in her ad\u0131m\u0131n dikkatle takip edilmesi gerekir. Ba\u015fvuru a\u015famalar\u0131 \u015fu \u015fekildedir:<\/p>\n<div class=\"ap-adim-kutu\">\n<p><span class=\"ap-numara\">1<\/span> <strong>\u00d6n Ara\u015ft\u0131rma ve Benzerlik Sorgulamas\u0131:<\/strong> D\u00fckkan i\u00e7in belirlenen ismin daha \u00f6nce tescil edilip edilmedi\u011fi T\u00dcRKPATENT veri taban\u0131nda ara\u015ft\u0131r\u0131l\u0131r. Ayn\u0131 veya ay\u0131rt edilemeyecek kadar benzer bir marka varsa ba\u015fvuru reddedilebilir. Bu nedenle \u00f6n ara\u015ft\u0131rma, s\u00fcrecin en kritik ad\u0131m\u0131d\u0131r. Profesyonel bir <a href=\"https:\/\/aylarpatent.com\/marka-tescili.html\">marka tescil hizmeti<\/a> almak bu a\u015famada b\u00fcy\u00fck avantaj sa\u011flar.<\/p>\n<\/div>\n<div class=\"ap-adim-kutu\">\n<p><span class=\"ap-numara\">2<\/span> <strong>S\u0131n\u0131f Belirleme:<\/strong> Nice S\u0131n\u0131fland\u0131rmas\u0131 kapsam\u0131nda 1-45 aras\u0131 s\u0131n\u0131flardan, d\u00fckkan\u0131n\u0131z\u0131n faaliyet alan\u0131na uygun s\u0131n\u0131flar se\u00e7ilir. Yanl\u0131\u015f s\u0131n\u0131f se\u00e7imi, koruma kapsam\u0131n\u0131 daraltaca\u011f\u0131ndan bu ad\u0131m uzman deste\u011fiyle yap\u0131lmal\u0131d\u0131r. \u00d6rne\u011fin bir restoran 43. s\u0131n\u0131fta, bir giyim ma\u011fazas\u0131 25. ve 35. s\u0131n\u0131flarda tescil yap\u0131l\u0131r.<\/p>\n<\/div>\n<div class=\"ap-adim-kutu\">\n<p><span class=\"ap-numara\">3<\/span> <strong>Ba\u015fvuru Formunun Haz\u0131rlanmas\u0131:<\/strong> Marka ba\u015fvuru formu, marka \u00f6rne\u011fi (logo veya kelime markas\u0131), mal ve hizmet listesi ile birlikte d\u00fczenlenir. Ba\u015fvuru elektronik ortamda T\u00dcRKPATENT&#8217;e iletilir.<\/p>\n<\/div>\n<div class=\"ap-adim-kutu\">\n<p><span class=\"ap-numara\">4<\/span> <strong>Ba\u015fvuru Harc\u0131n\u0131n \u00d6denmesi:<\/strong> Ba\u015fvuru \u00fccretinin eksiksiz olarak yat\u0131r\u0131lmas\u0131yla ba\u015fvuru tarihi kesinle\u015fir. Marka hukukunda &#8220;\u00f6nce gelen al\u0131r&#8221; ilkesi ge\u00e7erli oldu\u011fundan ba\u015fvuru tarihinin \u00f6nceli\u011fi b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r.<\/p>\n<\/div>\n<div class=\"ap-adim-kutu\">\n<p><span class=\"ap-numara\">5<\/span> <strong>\u015eekli ve Esasa \u0130li\u015fkin \u0130nceleme:<\/strong> T\u00dcRKPATENT, ba\u015fvuruyu \u00f6nce \u015fekil y\u00f6n\u00fcnden, ard\u0131ndan tescile engel bir durum olup olmad\u0131\u011f\u0131 a\u00e7\u0131s\u0131ndan inceler. Bu s\u00fcre\u00e7 ortalama 4-6 ay s\u00fcrebilir.<\/p>\n<\/div>\n<div class=\"ap-adim-kutu\">\n<p><span class=\"ap-numara\">6<\/span> <strong>\u0130lan ve \u0130tiraz S\u00fcreci:<\/strong> Ba\u015fvuru uygun bulunursa Resmi Marka B\u00fclteninde yay\u0131mlan\u0131r. Yay\u0131mdan itibaren 2 ay i\u00e7inde \u00fc\u00e7\u00fcnc\u00fc ki\u015filer itiraz edebilir. \u0130tiraz olmas\u0131 halinde savunma yap\u0131lmas\u0131 zorunludur.<\/p>\n<\/div>\n<div class=\"ap-adim-kutu\">\n<p><span class=\"ap-numara\">7<\/span> <strong>Tescil Belgesi ve Koruma:<\/strong> \u0130tiraz gelmezse veya itiraz reddedilirse, tescil belge \u00fccreti \u00f6dendikten sonra Marka Tescil Belgesi d\u00fczenlenir. D\u00fckkan isminiz 10 y\u0131l s\u00fcreyle T\u00fcrkiye genelinde korunur.<\/p>\n<\/div>\n<figure id=\"attachment_379\" aria-describedby=\"caption-attachment-379\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-379\" src=\"https:\/\/aylarpatent.com\/blog\/wp-content\/uploads\/2026\/02\/Dukkan-Isim-Hakki-Basvurusu-Icin-Gerekli-Belgeler.jpg\" alt=\"D\u00fckkan \u0130sim Hakk\u0131 Ba\u015fvurusu \u0130\u00e7in Gerekli Belgeler\" width=\"768\" height=\"454\" \/><figcaption id=\"caption-attachment-379\" class=\"wp-caption-text\">D\u00fckkan \u0130sim Hakk\u0131 Ba\u015fvurusu \u0130\u00e7in Gerekli Belgeler<\/figcaption><\/figure>\n<h2>D\u00fckkan \u0130sim Hakk\u0131 Ba\u015fvurusu \u0130\u00e7in Gerekli Belgeler<\/h2>\n<p>T\u00dcRKPATENT&#8217;e d\u00fckkan isim hakk\u0131 ba\u015fvurusu yaparken a\u015fa\u011f\u0131daki belgelerin haz\u0131rlanmas\u0131 gerekir:<\/p>\n<div class=\"ap-snippet\"><strong>Marka ba\u015fvuru formu<\/strong> (T\u00dcRKPATENT format\u0131nda doldurulmu\u015f) \u2014 <strong>Marka \u00f6rne\u011fi<\/strong> (logo, kelime markas\u0131 veya her ikisinin kombinasyonu) \u2014 <strong>Mal ve hizmet listesi<\/strong> (Nice S\u0131n\u0131fland\u0131rmas\u0131na uygun s\u0131n\u0131f se\u00e7imi) \u2014 <strong>Ba\u015fvuru \u00fccreti \u00f6deme dekontu<\/strong> \u2014 <strong>Vekaletname<\/strong> (marka vekili arac\u0131l\u0131\u011f\u0131yla yap\u0131l\u0131yorsa) \u2014 <strong>\u00d6ncelik belgesi<\/strong> (varsa, yurt d\u0131\u015f\u0131nda \u00f6nceden ba\u015fvurulmu\u015f ise)<\/div>\n<p>Belgelerin eksik veya hatal\u0131 olmas\u0131 ba\u015fvurunun reddine yol a\u00e7abilir ve \u00f6denen har\u00e7lar iade edilmez. Bu nedenle ba\u015fvuru s\u00fcrecinin T\u00dcRKPATENT siciline kay\u0131tl\u0131 yetkili bir marka vekili arac\u0131l\u0131\u011f\u0131yla y\u00fcr\u00fct\u00fclmesi tavsiye edilir. <a href=\"https:\/\/aylarpatent.com\/marka-tescili.html\">Aylar Patent olarak marka tescil s\u00fcrecinizi<\/a> en h\u0131zl\u0131 ve g\u00fcvenli \u015fekilde y\u00f6netiyoruz.<\/p>\n<h2>2026 Y\u0131l\u0131 D\u00fckkan \u0130sim Hakk\u0131 Tescil \u00dccretleri<\/h2>\n<p>T\u00dcRKPATENT taraf\u0131ndan belirlenen 2026 y\u0131l\u0131 g\u00fcncel marka tescil \u00fccretleri a\u015fa\u011f\u0131daki tabloda yer almaktad\u0131r. Bu \u00fccretler resmi har\u00e7 bedelleri olup, marka vekili hizmet bedeli ayr\u0131ca hesaplan\u0131r.<\/p>\n<table class=\"ap-tablo\">\n<thead>\n<tr>\n<th>\u0130\u015flem T\u00fcr\u00fc<\/th>\n<th>2026 Resmi Har\u00e7 Bedeli<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Tek s\u0131n\u0131fl\u0131 marka ba\u015fvuru \u00fccreti<\/td>\n<td>2.820 TL<\/td>\n<\/tr>\n<tr>\n<td>\u0130kinci s\u0131n\u0131f ek ba\u015fvuru \u00fccreti<\/td>\n<td>2.820 TL<\/td>\n<\/tr>\n<tr>\n<td>\u00dc\u00e7\u00fcnc\u00fc s\u0131n\u0131f ve sonraki her s\u0131n\u0131f<\/td>\n<td>3.150 TL<\/td>\n<\/tr>\n<tr>\n<td>Marka tescil belge \u00fccreti<\/td>\n<td>7.010 TL<\/td>\n<\/tr>\n<tr>\n<td>Tek s\u0131n\u0131f toplam resmi har\u00e7 (ba\u015fvuru + belge)<\/td>\n<td>9.830 TL<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u00d6rnek hesaplama: 3 s\u0131n\u0131fl\u0131 bir d\u00fckkan isim hakk\u0131 ba\u015fvurusu i\u00e7in toplam resmi har\u00e7; 2.820 TL (1. s\u0131n\u0131f) + 2.820 TL (2. s\u0131n\u0131f) + 3.150 TL (3. s\u0131n\u0131f) + 7.010 TL (tescil belgesi) = <strong>15.800 TL<\/strong> olarak hesaplan\u0131r. Do\u011fru s\u0131n\u0131f se\u00e7imi ve maliyet optimizasyonu i\u00e7in profesyonel dan\u0131\u015fmanl\u0131k almak \u00f6nemlidir.<\/p>\n<h2>D\u00fckkan \u0130sim Hakk\u0131 Alman\u0131n Avantajlar\u0131<\/h2>\n<p>D\u00fckkan isminizi marka olarak tescil ettirmek, i\u015fletmenize hem hukuki hem de ticari a\u00e7\u0131dan \u00f6nemli avantajlar sa\u011flar. Bu avantajlar \u015fu \u015fekilde \u00f6zetlenebilir:<\/p>\n<p><strong>Hukuki koruma:<\/strong> Tescilli d\u00fckkan ismi, 6769 say\u0131l\u0131 S\u0131nai M\u00fclkiyet Kanunu kapsam\u0131nda korunur. Ayn\u0131 veya benzer ismi kullanan ki\u015filere kar\u015f\u0131 maddi tazminat, manevi tazminat ve itibar tazminat\u0131 davalar\u0131 a\u00e7\u0131labilir. Ayr\u0131ca marka hakk\u0131na tecav\u00fcz su\u00e7u kapsam\u0131nda 1 y\u0131ldan 4 y\u0131la kadar hapis cezas\u0131 \u00f6ng\u00f6r\u00fclm\u00fc\u015ft\u00fcr.<\/p>\n<p><strong>Rakiplere kar\u015f\u0131 tekelci kullan\u0131m hakk\u0131:<\/strong> Tescil, d\u00fckkan isminizin ayn\u0131s\u0131n\u0131n veya benzerinin ba\u015fka bir i\u015fletme taraf\u0131ndan ayn\u0131 sekt\u00f6rde tescil edilmesini do\u011frudan engeller. T\u00dcRKPATENT, benzer marka ba\u015fvurular\u0131n\u0131 resen reddeder.<\/p>\n<p><strong>Ticari de\u011fer ve marka bilinirli\u011fi:<\/strong> Tescilli bir d\u00fckkan ismi, franchise verme, lisanslama ve marka devri i\u015flemlerine konu edilebilir. \u0130\u015fletmenizin maddi de\u011ferini art\u0131ran en \u00f6nemli gayrimaddi varl\u0131klardan biri tescilli markad\u0131r.<\/p>\n<p><strong>\u0130nternette koruma:<\/strong> Tescilli marka sahibi olarak, isminizi izinsiz kullanan web siteleri, sosyal medya hesaplar\u0131 ve e-ticaret platformlar\u0131na kar\u015f\u0131 hukuki s\u00fcre\u00e7 ba\u015flatabilirsiniz.<\/p>\n<h2>D\u00fckkan \u0130sim Hakk\u0131 Almaman\u0131n Riskleri<\/h2>\n<p>Tescilsiz bir d\u00fckkan ismi kullanmak, i\u015fletmenizi ciddi hukuki ve ticari risklere a\u00e7\u0131k hale getirir. En s\u0131k kar\u015f\u0131la\u015f\u0131lan sorunlar \u015funlard\u0131r:<\/p>\n<p><strong>Ba\u015fkas\u0131n\u0131n isminizi tescil etme riski:<\/strong> Marka hukukunda &#8220;\u00f6nce gelen al\u0131r&#8221; ilkesi ge\u00e7erlidir. Y\u0131llard\u0131r kulland\u0131\u011f\u0131n\u0131z d\u00fckkan ismini bir ba\u015fkas\u0131 sizden \u00f6nce tescil ettirirse, o ismi kullanman\u0131z hukuka ayk\u0131r\u0131 hale gelebilir. Bu durumda tabelan\u0131z\u0131n indirilmesi, \u00fcr\u00fcnlerinizin toplat\u0131lmas\u0131 ve tazminat \u00f6demeniz s\u00f6z konusu olabilir.<\/p>\n<p><strong>Marka hakk\u0131na tecav\u00fcz davas\u0131:<\/strong> Tescilli bir markaya benzer d\u00fckkan ismi kullanan i\u015fletmeler, marka hakk\u0131na tecav\u00fcz nedeniyle y\u00fcksek tutarl\u0131 tazminat davalar\u0131 ile kar\u015f\u0131la\u015fabilir. Yarg\u0131tay kararlar\u0131nda bu t\u00fcr tecav\u00fcz fiillerinin a\u011f\u0131r yapt\u0131r\u0131mlarla sonu\u00e7land\u0131\u011f\u0131 g\u00f6r\u00fclmektedir.<\/p>\n<p><strong>Haks\u0131z rekabet iddialar\u0131:<\/strong> Tescilsiz bir isim kullanan i\u015fletme, daha sonra ayn\u0131 isimle faaliyet g\u00f6steren ba\u015fka bir i\u015fletmeye kar\u015f\u0131 etkin bir hukuki korumadan yararlanamaz. Marka tescil belgesi olmadan a\u00e7\u0131lacak davalar, ispat ve koruma a\u00e7\u0131s\u0131ndan \u00e7ok daha g\u00fc\u00e7t\u00fcr.<\/p>\n<figure id=\"attachment_380\" aria-describedby=\"caption-attachment-380\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-380\" src=\"https:\/\/aylarpatent.com\/blog\/wp-content\/uploads\/2026\/02\/Dukkan-Isim-Hakki-ile-Ilgili-Yargitay-Kararlari.jpg\" alt=\"D\u00fckkan \u0130sim Hakk\u0131 ile \u0130lgili Yarg\u0131tay Kararlar\u0131\" width=\"768\" height=\"454\" \/><figcaption id=\"caption-attachment-380\" class=\"wp-caption-text\">D\u00fckkan \u0130sim Hakk\u0131 ile \u0130lgili Yarg\u0131tay Kararlar\u0131<\/figcaption><\/figure>\n<h2>D\u00fckkan \u0130sim Hakk\u0131 ile \u0130lgili Yarg\u0131tay Kararlar\u0131<\/h2>\n<p>D\u00fckkan isim hakk\u0131 ve marka tescilinin \u00f6nemini ortaya koyan \u00e7ok say\u0131da Yarg\u0131tay karar\u0131 bulunmaktad\u0131r. A\u015fa\u011f\u0131da konuyla do\u011frudan ilgili emsal kararlar yer almaktad\u0131r:<\/p>\n<h3>Yarg\u0131tay 11. Hukuk Dairesi, 2020\/7024 E. 2022\/1138 K. (15.02.2022)<\/h3>\n<div class=\"ap-karar\">Yarg\u0131tay 11. Hukuk Dairesi, tescilli marka ile ayn\u0131 ya da benzer olan ve kar\u0131\u015ft\u0131r\u0131lma ihtimali bulunan bir markan\u0131n ba\u015fvurusunun nispi ret nedeni olu\u015fturdu\u011funa h\u00fckmetmi\u015ftir. Kararda, markalar\u0131n benzerlik de\u011ferlendirmesinde g\u00f6rsel, ses\u00e7il ve kavramsal unsurlar\u0131n b\u00fct\u00fcnc\u00fcl bir yakla\u015f\u0131mla incelenmesi gerekti\u011fi vurgulanm\u0131\u015ft\u0131r. Ayn\u0131 veya ili\u015fkilendirilebilir \u00f6l\u00e7\u00fcde benzer mal ve hizmetlerde tescil talep edilen markalar\u0131n halk nezdinde kar\u0131\u015ft\u0131r\u0131lma ihtimalinin t\u00fcketici alg\u0131s\u0131, sekt\u00f6r farkl\u0131l\u0131klar\u0131 ve ay\u0131rt edici \u00f6zellikler \u00e7er\u00e7evesinde de\u011ferlendirilmesi gerekti\u011fi belirtilmi\u015ftir.<br \/>\n<em>Yarg\u0131tay 11. Hukuk Dairesi, E. 2020\/7024, K. 2022\/1138, T. 15.02.2022<\/em><\/div>\n<h3>Yarg\u0131tay 11. Hukuk Dairesi, 2020\/1360 E. 2021\/4186 K. (28.04.2021) &#8211; K\u00f6t\u00fcniyetli Marka Tescili<\/h3>\n<div class=\"ap-karar\">Yarg\u0131tay, ortakl\u0131k protokol\u00fcyle bir y\u0131l s\u00fcreyle kullan\u0131m hakk\u0131 verilen marka isminin, s\u00fcre sona erdikten sonra benzer ibare ile yeniden tescil ba\u015fvurusunda bulunulmas\u0131n\u0131 k\u00f6t\u00fcniyetli marka tescili olarak de\u011ferlendirmi\u015ftir. Kararda, ba\u015fvuru sahibinin, mevcut markan\u0131n tan\u0131nm\u0131\u015fl\u0131\u011f\u0131ndan haks\u0131z yarar sa\u011flamak amac\u0131yla hareket etti\u011fi ve bu durumun S\u0131nai M\u00fclkiyet Kanunu kapsam\u0131nda h\u00fck\u00fcms\u00fczl\u00fck nedeni olu\u015fturdu\u011fu tespit edilmi\u015ftir.<br \/>\n<em>Yarg\u0131tay 11. Hukuk Dairesi, E. 2020\/1360, K. 2021\/4186, T. 28.04.2021<\/em><\/div>\n<h3>Yarg\u0131tay 19. Ceza Dairesi, 2017\/4081 E. 2018\/8236 K. (05.07.2018) &#8211; Marka Hakk\u0131 ve Ki\u015filik Hakk\u0131 Ayr\u0131m\u0131<\/h3>\n<div class=\"ap-karar\">Yarg\u0131tay 19. Ceza Dairesi, marka hakk\u0131n\u0131n bir fikri m\u00fclkiyet hakk\u0131 olup mutlak hak niteli\u011fi ta\u015f\u0131d\u0131\u011f\u0131n\u0131 ve malvarl\u0131\u011f\u0131na dair unsurlardan oldu\u011funu belirtmi\u015ftir. Kararda, 5651 say\u0131l\u0131 Kanun kapsam\u0131nda korunan &#8220;ki\u015filik haklar\u0131&#8221; ile malvarl\u0131\u011f\u0131 haklar\u0131ndan olan &#8220;marka hakk\u0131n\u0131n&#8221; birbirinden ay\u0131rt edilmesi gerekti\u011fi vurgulanm\u0131\u015ft\u0131r. Bununla birlikte, markan\u0131n ayn\u0131 zamanda ticari unvan olarak kullan\u0131lmas\u0131 halinde ki\u015filik hakk\u0131 kapsam\u0131nda de\u011ferlendirilebilece\u011fine dikkat \u00e7ekilmi\u015ftir.<br \/>\n<em>Yarg\u0131tay 19. Ceza Dairesi, E. 2017\/4081, K. 2018\/8236, T. 05.07.2018<\/em><\/div>\n<h3>Yarg\u0131tay Hukuk Genel Kurulu &#8211; K\u00f6t\u00fcniyetli Tescil ve Tazminat Sorumlulu\u011fu<\/h3>\n<div class=\"ap-karar\">Yarg\u0131tay Hukuk Genel Kurulu, k\u00f6t\u00fcniyetli olarak bir markay\u0131 ad\u0131na tescil ettiren kimsenin bu tescil nedeniyle verdi\u011fi zararlar\u0131 tazmin etmesi gerekti\u011fine h\u00fckmetmi\u015ftir. Kararda; bir hakk\u0131n a\u00e7\u0131k\u00e7a k\u00f6t\u00fcye kullan\u0131lmas\u0131n\u0131n hukuk d\u00fczeni taraf\u0131ndan korunmayaca\u011f\u0131, markan\u0131n h\u00fck\u00fcms\u00fczl\u00fc\u011f\u00fcne karar verilmesi halinde sonu\u00e7lar\u0131n ge\u00e7mi\u015fe etkili olaca\u011f\u0131 ve ger\u00e7ekte var olmayan, k\u00f6t\u00fcniyetli olarak tescil ettirilen bir hak iddias\u0131 ile neden olunan zararlar\u0131n tazmininin zorunlu oldu\u011fu ifade edilmi\u015ftir.<br \/>\n<em>Yarg\u0131tay Hukuk Genel Kurulu (Yarg\u0131tay 11. HD bozma karar\u0131 do\u011frultusunda)<\/em><\/div>\n<h3>Yarg\u0131tay 11. Hukuk Dairesi &#8211; \u00d6nceye Dayal\u0131 Kullan\u0131m Hakk\u0131<\/h3>\n<div class=\"ap-karar\">Yarg\u0131tay, tescilsiz olarak bir ismi veya logoyu markasal anlamda kullanan ki\u015fi ya da i\u015fletmelerin, s\u00f6z konusu i\u015faret \u00fczerinde &#8220;\u00fcst\u00fcn hak sahibi&#8221; oldu\u011funu kabul etmektedir. Ancak markasal kullan\u0131mdan s\u00f6z edebilmek i\u00e7in yaln\u0131zca tabela kullan\u0131m\u0131n\u0131n yeterli olmad\u0131\u011f\u0131, en az\u0131ndan fatura, antetli ka\u011f\u0131t ve kartvizit gibi ticari belgelerde de ay\u0131rt edici bi\u00e7imde kullan\u0131lmas\u0131 gerekti\u011fi vurgulanm\u0131\u015ft\u0131r. \u00dcst\u00fcn hak sahibi, benzer ismin ba\u015fkas\u0131 ad\u0131na tescil ba\u015fvurusuna itiraz edebilir veya tescilli markan\u0131n h\u00fck\u00fcms\u00fczl\u00fc\u011f\u00fc davas\u0131 a\u00e7abilir.<br \/>\n<em>Yarg\u0131tay 11. Hukuk Dairesi istikrar kazanm\u0131\u015f i\u00e7tihatlar\u0131<\/em><\/div>\n<h2>D\u00fckkan \u0130sim Hakk\u0131n\u0131 Ba\u015fkas\u0131 Al\u0131rsa Ne Yap\u0131l\u0131r?<\/h2>\n<p>Y\u0131llard\u0131r kulland\u0131\u011f\u0131n\u0131z d\u00fckkan isminin bir ba\u015fkas\u0131 taraf\u0131ndan marka olarak tescil ettirilmesi durumunda hukuki yollar mevcuttur. 6769 say\u0131l\u0131 S\u0131nai M\u00fclkiyet Kanunu \u00e7er\u00e7evesinde ba\u015fvurabilece\u011finiz yollar \u015fu \u015fekildedir:<\/p>\n<p><strong>Yay\u0131ma itiraz:<\/strong> Ba\u015fvuru b\u00fcltende yay\u0131mland\u0131ktan sonra 2 ay i\u00e7inde T\u00dcRKPATENT nezdinde itiraz edebilirsiniz. \u0130tiraz gerek\u00e7enizi, \u00f6nceye dayal\u0131 kullan\u0131m hakk\u0131n\u0131z\u0131 kan\u0131tlayan belgelerle desteklemeniz gerekir.<\/p>\n<p><strong>Markan\u0131n h\u00fck\u00fcms\u00fczl\u00fc\u011f\u00fc davas\u0131:<\/strong> \u0130tiraz s\u00fcresini ka\u00e7\u0131rd\u0131ysan\u0131z veya itiraz\u0131n\u0131z reddedildiyse Fikri ve S\u0131nai Haklar Hukuk Mahkemesinde markan\u0131n h\u00fck\u00fcms\u00fczl\u00fc\u011f\u00fc davas\u0131 a\u00e7abilirsiniz. K\u00f6t\u00fcniyetli tescillerde zamana\u015f\u0131m\u0131 s\u00fcresi bulunmaz.<\/p>\n<p><strong>Marka hakk\u0131na tecav\u00fcz davas\u0131:<\/strong> Tescilsiz de olsa uzun s\u00fcredir markasal kullan\u0131m ger\u00e7ekle\u015ftiriyorsan\u0131z, T\u00fcrk Ticaret Kanunu&#8217;nun haks\u0131z rekabet h\u00fck\u00fcmleri \u00e7er\u00e7evesinde tazminat talebinde bulunabilirsiniz.<\/p>\n<p>Bu s\u00fcre\u00e7lerde hak kayb\u0131 ya\u015famamak i\u00e7in bir marka vekili ve avukat ile \u00e7al\u0131\u015fman\u0131z b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r. <a href=\"https:\/\/aylarpatent.com\/marka-tescili.html\">Aylar Patent&#8217;in marka tescil ve hukuki dan\u0131\u015fmanl\u0131k hizmetlerinden<\/a> yararlanarak haklar\u0131n\u0131z\u0131 en etkin \u015fekilde koruyabilirsiniz.<\/p>\n<figure id=\"attachment_381\" aria-describedby=\"caption-attachment-381\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-381\" src=\"https:\/\/aylarpatent.com\/blog\/wp-content\/uploads\/2026\/02\/Dukkan-Isim-Hakki-Basvurusunda-Dikkat-Edilmesi-Gerekenler.jpg\" alt=\"D\u00fckkan \u0130sim Hakk\u0131 Ba\u015fvurusunda Dikkat Edilmesi Gerekenler\" width=\"768\" height=\"454\" \/><figcaption id=\"caption-attachment-381\" class=\"wp-caption-text\">D\u00fckkan \u0130sim Hakk\u0131 Ba\u015fvurusunda Dikkat Edilmesi Gerekenler<\/figcaption><\/figure>\n<h2>D\u00fckkan \u0130sim Hakk\u0131 Ba\u015fvurusunda Dikkat Edilmesi Gerekenler<\/h2>\n<p>D\u00fckkan isim hakk\u0131 ba\u015fvurunuzun sorunsuz tamamlanmas\u0131 ve g\u00fc\u00e7l\u00fc bir koruma sa\u011flamas\u0131 i\u00e7in a\u015fa\u011f\u0131daki hususlara dikkat etmelisiniz:<\/p>\n<p><strong>Benzersiz ve ay\u0131rt edici isim se\u00e7imi:<\/strong> Genel tan\u0131mlay\u0131c\u0131 kelimeler (\u00f6rne\u011fin &#8220;Market&#8221;, &#8220;Bakkal&#8221;, &#8220;Restoran&#8221; gibi) tek ba\u015f\u0131na tescil edilemez. \u0130sminizin \u00f6zg\u00fcn ve ay\u0131rt edici olmas\u0131 gerekir.<\/p>\n<p><strong>Do\u011fru s\u0131n\u0131f se\u00e7imi:<\/strong> Marka tescilinde koruma yaln\u0131zca se\u00e7ilen s\u0131n\u0131flar kapsam\u0131nda ge\u00e7erlidir. Faaliyet alan\u0131n\u0131zla uyumsuz s\u0131n\u0131f se\u00e7imi, d\u00fckkan isminizi korumada yetersiz kal\u0131r.<\/p>\n<p><strong>\u00d6n ara\u015ft\u0131rma zorunlulu\u011fu:<\/strong> Ba\u015fvurudan \u00f6nce kapsaml\u0131 bir benzerlik ara\u015ft\u0131rmas\u0131 yap\u0131lmal\u0131d\u0131r. Ayn\u0131 veya benzer bir marka zaten tescilli ise ba\u015fvurunuz reddedilir ve \u00f6denen har\u00e7lar iade edilmez.<\/p>\n<p><strong>Logo ve kelime markas\u0131 birlikte tescil:<\/strong> D\u00fckkan isminizi hem kelime markas\u0131 hem de logolu olarak ayr\u0131 ayr\u0131 tescil ettirmeniz, daha geni\u015f bir koruma kapsam\u0131 sa\u011flar.<\/p>\n<p><strong>S\u00fcre takibi:<\/strong> Marka tescili 10 y\u0131l ge\u00e7erlidir. S\u00fcre sonunda yenileme i\u015flemi yap\u0131lmal\u0131d\u0131r; aksi halde marka korumas\u0131 sona erer.<\/p>\n<h2>S\u0131nai M\u00fclkiyet Kanunu ve D\u00fckkan \u0130sim Hakk\u0131n\u0131n Yasal Dayana\u011f\u0131<\/h2>\n<p>D\u00fckkan isim hakk\u0131n\u0131n temel yasal dayana\u011f\u0131 6769 say\u0131l\u0131 S\u0131nai M\u00fclkiyet Kanunu&#8217;dur. Bu kanunun 1. maddesi \u015fu \u015fekildedir:<\/p>\n<p><em>&#8220;Bu Kanunun amac\u0131; marka, co\u011frafi i\u015faret, tasar\u0131m, patent, faydal\u0131 model ile geleneksel \u00fcr\u00fcn adlar\u0131na ili\u015fkin haklar\u0131n korunmas\u0131 ve bu suretle teknolojik, ekonomik ve sosyal ilerlemenin ger\u00e7ekle\u015ftirilmesine katk\u0131 sa\u011flamakt\u0131r.&#8221;<\/em><\/p>\n<p>Kanunun marka tesciline ili\u015fkin temel h\u00fck\u00fcmleri \u015fu \u015fekilde \u00f6zetlenebilir: SMK&#8217;n\u0131n 7. maddesi, tescilli marka sahibinin haklar\u0131n\u0131 d\u00fczenler ve izinsiz kullan\u0131m\u0131 engelleme yetkisi verir. 29. madde, marka hakk\u0131na tecav\u00fcz say\u0131lan filleri tan\u0131mlar. 30. madde ise marka hakk\u0131n\u0131n ihlalinde cezai yapt\u0131r\u0131mlar\u0131 i\u00e7erir ve 1 y\u0131ldan 4 y\u0131la kadar hapis cezas\u0131 ile adli para cezas\u0131 \u00f6ng\u00f6r\u00fcr.<\/p>\n<p>Tescilli marka sahibi; markas\u0131n\u0131n ayn\u0131s\u0131n\u0131n veya ay\u0131rt edilemeyecek derecede benzerinin izinsiz kullan\u0131lmas\u0131 halinde, tecav\u00fcz\u00fcn tespitini, durdurulmas\u0131n\u0131 ve \u00f6nlenmesini, maddi ve manevi tazminat ile itibar tazminat\u0131n\u0131, taklit \u00fcr\u00fcnlerin toplat\u0131lmas\u0131n\u0131 ve tabelalar\u0131n indirilmesini talep edebilir.<\/p>\n<h2>S\u0131k\u00e7a Sorulan Sorular<\/h2>\n<div>D\u00fckkan isim hakk\u0131 almak zorunlu mudur?D\u00fckkan isim hakk\u0131 almak yasal olarak zorunlu de\u011fildir. Ancak tescilsiz bir d\u00fckkan ismi kullanmak ciddi hukuki riskler ta\u015f\u0131r. Bir ba\u015fkas\u0131 isminizi tescil ettirdi\u011finde, o ismi kullanamazs\u0131n\u0131z ve tazminat \u00f6demek zorunda kalabilirsiniz. Bu nedenle d\u00fckkan a\u00e7arken isim hakk\u0131 almak, ticari g\u00fcvenli\u011finiz i\u00e7in en \u00f6nemli ad\u0131mlardan biridir.<\/div>\n<div>D\u00fckkan isim hakk\u0131 ba\u015fvurusu ne kadar s\u00fcrer?\u0130tiraz gelmemesi halinde ba\u015fvurudan tescile kadar ortalama s\u00fcre\u00e7 6 ay civar\u0131ndad\u0131r. \u0130tiraz olmas\u0131 halinde s\u00fcre\u00e7 1,5-2 y\u0131la kadar uzayabilir. S\u00fcrecin daha h\u0131zl\u0131 ve sorunsuz ilerlemesi i\u00e7in profesyonel bir marka vekili ile \u00e7al\u0131\u015f\u0131lmas\u0131 tavsiye edilir.<\/div>\n<div>D\u00fckkan isim hakk\u0131 \u00fccreti 2026&#8217;da ne kadard\u0131r?2026 y\u0131l\u0131nda tek s\u0131n\u0131fl\u0131 d\u00fckkan isim hakk\u0131 ba\u015fvurusu i\u00e7in resmi har\u00e7 toplam\u0131 9.830 TL&#8217;dir. Bu tutar; 2.820 TL ba\u015fvuru harc\u0131 ve 7.010 TL tescil belge \u00fccretinden olu\u015fur. Her ek s\u0131n\u0131f i\u00e7in ayr\u0131ca \u00fccret \u00f6denir. Marka vekili hizmet bedeli bu tutara dahil de\u011fildir.<\/div>\n<div>\u015eirket kurmadan d\u00fckkan isim hakk\u0131 alabilir miyim?Evet. S\u0131nai M\u00fclkiyet Kanunu&#8217;nun 3. maddesi uyar\u0131nca herhangi bir ticari faaliyeti olmasa bile t\u00fcm T\u00fcrkiye Cumhuriyeti vatanda\u015flar\u0131 marka tescil ba\u015fvurusunda bulunabilir. Dolay\u0131s\u0131yla \u015firket kurmadan, bireysel olarak d\u00fckkan isim hakk\u0131 alabilirsiniz.<\/div>\n<div>D\u00fckkan isim hakk\u0131 ka\u00e7 y\u0131l ge\u00e7erlidir?Marka tescili ba\u015fvuru tarihinden itibaren 10 y\u0131l s\u00fcreyle ge\u00e7erlidir. 10 y\u0131ll\u0131k s\u00fcre sonunda yenileme i\u015flemi yap\u0131larak koruma s\u00fcresi 10&#8217;ar y\u0131ll\u0131k d\u00f6nemlerle s\u00fcresiz olarak uzat\u0131labilir. Yenileme yap\u0131lmad\u0131\u011f\u0131 takdirde marka hakk\u0131 sona erer.<\/div>\n<div>Ayn\u0131 d\u00fckkan ismi farkl\u0131 sekt\u00f6rlerde tescil edilebilir mi?Evet. Marka tescilinde koruma, se\u00e7ilen mal ve hizmet s\u0131n\u0131flar\u0131 kapsam\u0131nda ge\u00e7erlidir. Farkl\u0131 sekt\u00f6rlerde faaliyet g\u00f6steren iki i\u015fletme ayn\u0131 ismi tescil ettirebilir. Ancak tan\u0131nm\u0131\u015f marka stat\u00fcs\u00fcne sahip isimler t\u00fcm s\u0131n\u0131flarda korunur ve farkl\u0131 sekt\u00f6rlerde dahi tescil edilmesi engellenebilir.<\/div>\n<div class=\"ap-cta\">\n<p><strong>D\u00fckkan isminizi koruma alt\u0131na almak i\u00e7in hemen harekete ge\u00e7in.<\/strong><\/p>\n<p>Aylar Patent, marka vekili avukat Atakan Aylar liderli\u011finde ba\u015fvurunuzu 2 saat i\u00e7inde tamamlar. \u00d6n ara\u015ft\u0131rmadan tescil belgesine kadar t\u00fcm s\u00fcre\u00e7te yan\u0131n\u0131zday\u0131z.<\/p>\n<p><a href=\"https:\/\/aylarpatent.com\/marka-tescili.html\">Hemen Marka Tescil Ba\u015fvurusu Yap\u0131n<\/a><\/p>\n<\/div>\n<\/div>\n<p><!-- JSON-LD Structured Data for SEO --><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Article\",\"headline\":\"D\u00fckkan \u0130sim Hakk\u0131 Nas\u0131l Al\u0131n\u0131r? 2026 G\u00fcncel Rehber\",\"author\":{\"@type\":\"Person\",\"name\":\"Av. Atakan Aylar\",\"jobTitle\":\"Marka Vekili \/ Avukat\",\"worksFor\":{\"@type\":\"Organization\",\"name\":\"Aylar Patent\",\"url\":\"https:\/\/aylarpatent.com\"}},\"publisher\":{\"@type\":\"Organization\",\"name\":\"Aylar Patent\",\"url\":\"https:\/\/aylarpatent.com\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/aylarpatent.com\/logo.png\"}},\"datePublished\":\"2026-02-06\",\"dateModified\":\"2026-02-06\",\"mainEntityOfPage\":\"https:\/\/aylarpatent.com\/blog\/dukkan-isim-hakki-nasil-alinir\/\",\"description\":\"D\u00fckkan isim hakk\u0131 nas\u0131l al\u0131n\u0131r? 2026 g\u00fcncel marka tescil \u00fccretleri, ba\u015fvuru s\u00fcreci, gerekli belgeler ve Yarg\u0131tay kararlar\u0131 ile detayl\u0131 rehber.\"}<\/script><\/p>\n<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"D\u00fckkan isim hakk\u0131 almak zorunlu mudur?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"D\u00fckkan isim hakk\u0131 almak yasal olarak zorunlu de\u011fildir. Ancak tescilsiz bir d\u00fckkan ismi kullanmak ciddi hukuki riskler ta\u015f\u0131r. Bir ba\u015fkas\u0131 isminizi tescil ettirdi\u011finde, o ismi kullanamazs\u0131n\u0131z ve tazminat \u00f6demek zorunda kalabilirsiniz.\"}},{\"@type\":\"Question\",\"name\":\"D\u00fckkan isim hakk\u0131 ba\u015fvurusu ne kadar s\u00fcrer?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0130tiraz gelmemesi halinde ba\u015fvurudan tescile kadar ortalama s\u00fcre\u00e7 6 ay civar\u0131ndad\u0131r. \u0130tiraz olmas\u0131 halinde s\u00fcre\u00e7 1,5-2 y\u0131la kadar uzayabilir.\"}},{\"@type\":\"Question\",\"name\":\"D\u00fckkan isim hakk\u0131 \u00fccreti 2026'da ne kadard\u0131r?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"2026 y\u0131l\u0131nda tek s\u0131n\u0131fl\u0131 d\u00fckkan isim hakk\u0131 ba\u015fvurusu i\u00e7in resmi har\u00e7 toplam\u0131 9.830 TL'dir. Bu tutar; 2.820 TL ba\u015fvuru harc\u0131 ve 7.010 TL tescil belge \u00fccretinden olu\u015fur.\"}},{\"@type\":\"Question\",\"name\":\"\u015eirket kurmadan d\u00fckkan isim hakk\u0131 alabilir miyim?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Evet. S\u0131nai M\u00fclkiyet Kanunu'nun 3. maddesi uyar\u0131nca herhangi bir ticari faaliyeti olmasa bile t\u00fcm T\u00fcrkiye Cumhuriyeti vatanda\u015flar\u0131 marka tescil ba\u015fvurusunda bulunabilir.\"}},{\"@type\":\"Question\",\"name\":\"D\u00fckkan isim hakk\u0131 ka\u00e7 y\u0131l ge\u00e7erlidir?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Marka tescili ba\u015fvuru tarihinden itibaren 10 y\u0131l s\u00fcreyle ge\u00e7erlidir. 10 y\u0131ll\u0131k s\u00fcre sonunda yenileme i\u015flemi yap\u0131larak koruma s\u00fcresi s\u00fcresiz olarak uzat\u0131labilir.\"}},{\"@type\":\"Question\",\"name\":\"Ayn\u0131 d\u00fckkan ismi farkl\u0131 sekt\u00f6rlerde tescil edilebilir mi?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Evet. Marka tescilinde koruma, se\u00e7ilen mal ve hizmet s\u0131n\u0131flar\u0131 kapsam\u0131nda ge\u00e7erlidir. Farkl\u0131 sekt\u00f6rlerde faaliyet g\u00f6steren iki i\u015fletme ayn\u0131 ismi tescil ettirebilir. Ancak tan\u0131nm\u0131\u015f marka stat\u00fcs\u00fcne sahip isimler t\u00fcm s\u0131n\u0131flarda korunur.\"}}]}<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00fckkan isim hakk\u0131, i\u015fletme sahibinin d\u00fckkan ad\u0131n\u0131 yasal olarak koruma alt\u0131na almas\u0131n\u0131 sa\u011flayan marka tescili i\u015flemidir. D\u00fckkan isim hakk\u0131 almak i\u00e7in T\u00fcrk Patent ve Marka Kurumu&#8217;na (T\u00dcRKPATENT) marka tescil ba\u015fvurusu yap\u0131lmas\u0131 gerekir. 6769 say\u0131l\u0131 S\u0131nai M\u00fclkiyet Kanunu kapsam\u0131nda tescil edilen d\u00fckkan ismi, 10 y\u0131l s\u00fcreyle hukuki koruma alt\u0131na al\u0131n\u0131r ve ba\u015fkalar\u0131n\u0131n ayn\u0131 veya benzer ismi &hellip; <a href=\"https:\/\/aylarpatent.com\/blog\/dukkan-isim-hakki-nasil-alinir\/\" class=\"more-link\">Okumaya devam et<span class=\"screen-reader-text\"> &#8220;D\u00fckkan \u0130sim Hakk\u0131 Nas\u0131l Al\u0131n\u0131r? 2026&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>D\u00fckkan \u0130sim Hakk\u0131 Nas\u0131l Al\u0131n\u0131r? 2026 - Aylar Patent<\/title>\n<meta name=\"description\" content=\"D\u00fckkan isim hakk\u0131 nas\u0131l al\u0131n\u0131r? D\u00fckkan isim hakk\u0131 almak i\u00e7in \u015fartlar nelerdir? Hangi durumlarda isim hakk\u0131 verilir?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aylarpatent.com\/blog\/dukkan-isim-hakki-nasil-alinir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00fckkan \u0130sim Hakk\u0131 Nas\u0131l Al\u0131n\u0131r? 2026 - Aylar Patent\" \/>\n<meta property=\"og:description\" content=\"D\u00fckkan isim hakk\u0131 nas\u0131l al\u0131n\u0131r? D\u00fckkan isim hakk\u0131 almak i\u00e7in \u015fartlar nelerdir? Hangi durumlarda isim hakk\u0131 verilir?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aylarpatent.com\/blog\/dukkan-isim-hakki-nasil-alinir\/\" \/>\n<meta property=\"og:site_name\" content=\"Aylar Patent\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-06T20:54:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-06T20:54:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aylarpatent.com\/blog\/wp-content\/uploads\/2026\/02\/Dukkan-Isim-Hakki-Nasil-Alinir-2026-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"454\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/aylarpatent.com\/blog\/dukkan-isim-hakki-nasil-alinir\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/aylarpatent.com\/blog\/dukkan-isim-hakki-nasil-alinir\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/aylarpatent.com\/blog\/#\/schema\/person\/1a3758e6773724a703b3b2aab525ce8c\"},\"headline\":\"D\u00fckkan \u0130sim Hakk\u0131 Nas\u0131l Al\u0131n\u0131r? 2026\",\"datePublished\":\"2026-02-06T20:54:47+00:00\",\"dateModified\":\"2026-02-06T20:54:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/aylarpatent.com\/blog\/dukkan-isim-hakki-nasil-alinir\/\"},\"wordCount\":3320,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/aylarpatent.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/aylarpatent.com\/blog\/dukkan-isim-hakki-nasil-alinir\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/aylarpatent.com\/blog\/wp-content\/uploads\/2026\/02\/Dukkan-Isim-Hakki-Nasil-Alinir-2026-.jpg\",\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/aylarpatent.com\/blog\/dukkan-isim-hakki-nasil-alinir\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aylarpatent.com\/blog\/dukkan-isim-hakki-nasil-alinir\/\",\"url\":\"https:\/\/aylarpatent.com\/blog\/dukkan-isim-hakki-nasil-alinir\/\",\"name\":\"D\u00fckkan \u0130sim Hakk\u0131 Nas\u0131l Al\u0131n\u0131r? 2026 - Aylar Patent\",\"isPartOf\":{\"@id\":\"https:\/\/aylarpatent.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/aylarpatent.com\/blog\/dukkan-isim-hakki-nasil-alinir\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/aylarpatent.com\/blog\/dukkan-isim-hakki-nasil-alinir\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/aylarpatent.com\/blog\/wp-content\/uploads\/2026\/02\/Dukkan-Isim-Hakki-Nasil-Alinir-2026-.jpg\",\"datePublished\":\"2026-02-06T20:54:47+00:00\",\"dateModified\":\"2026-02-06T20:54:50+00:00\",\"description\":\"D\u00fckkan isim hakk\u0131 nas\u0131l al\u0131n\u0131r? D\u00fckkan isim hakk\u0131 almak i\u00e7in \u015fartlar nelerdir? Hangi durumlarda isim hakk\u0131 verilir?\",\"breadcrumb\":{\"@id\":\"https:\/\/aylarpatent.com\/blog\/dukkan-isim-hakki-nasil-alinir\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/aylarpatent.com\/blog\/dukkan-isim-hakki-nasil-alinir\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/aylarpatent.com\/blog\/dukkan-isim-hakki-nasil-alinir\/#primaryimage\",\"url\":\"https:\/\/aylarpatent.com\/blog\/wp-content\/uploads\/2026\/02\/Dukkan-Isim-Hakki-Nasil-Alinir-2026-.jpg\",\"contentUrl\":\"https:\/\/aylarpatent.com\/blog\/wp-content\/uploads\/2026\/02\/Dukkan-Isim-Hakki-Nasil-Alinir-2026-.jpg\",\"width\":768,\"height\":454,\"caption\":\"D\u00fckkan \u0130sim Hakk\u0131 Nas\u0131l Al\u0131n\u0131r? 2026\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/aylarpatent.com\/blog\/dukkan-isim-hakki-nasil-alinir\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Anasayfa\",\"item\":\"https:\/\/aylarpatent.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"D\u00fckkan \u0130sim Hakk\u0131 Nas\u0131l Al\u0131n\u0131r? 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/aylarpatent.com\/blog\/#website\",\"url\":\"https:\/\/aylarpatent.com\/blog\/\",\"name\":\"Aylar Patent\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/aylarpatent.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/aylarpatent.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/aylarpatent.com\/blog\/#organization\",\"name\":\"Aylar Patent\",\"url\":\"https:\/\/aylarpatent.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/aylarpatent.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/aylarpatent.com\/blog\/wp-content\/uploads\/2024\/09\/logoK-1.webp\",\"contentUrl\":\"https:\/\/aylarpatent.com\/blog\/wp-content\/uploads\/2024\/09\/logoK-1.webp\",\"width\":166,\"height\":63,\"caption\":\"Aylar Patent\"},\"image\":{\"@id\":\"https:\/\/aylarpatent.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/aylarpatent.com\/blog\/#\/schema\/person\/1a3758e6773724a703b3b2aab525ce8c\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/aylarpatent.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/01214ab657a3fffb9bad5e80515ee883ef573257c3c11761fd3965e705f29d54?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/01214ab657a3fffb9bad5e80515ee883ef573257c3c11761fd3965e705f29d54?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/aylarpatent.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"D\u00fckkan \u0130sim Hakk\u0131 Nas\u0131l Al\u0131n\u0131r? 2026 - Aylar Patent","description":"D\u00fckkan isim hakk\u0131 nas\u0131l al\u0131n\u0131r? D\u00fckkan isim hakk\u0131 almak i\u00e7in \u015fartlar nelerdir? Hangi durumlarda isim hakk\u0131 verilir?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aylarpatent.com\/blog\/dukkan-isim-hakki-nasil-alinir\/","og_locale":"tr_TR","og_type":"article","og_title":"D\u00fckkan \u0130sim Hakk\u0131 Nas\u0131l Al\u0131n\u0131r? 2026 - Aylar Patent","og_description":"D\u00fckkan isim hakk\u0131 nas\u0131l al\u0131n\u0131r? D\u00fckkan isim hakk\u0131 almak i\u00e7in \u015fartlar nelerdir? Hangi durumlarda isim hakk\u0131 verilir?","og_url":"https:\/\/aylarpatent.com\/blog\/dukkan-isim-hakki-nasil-alinir\/","og_site_name":"Aylar Patent","article_published_time":"2026-02-06T20:54:47+00:00","article_modified_time":"2026-02-06T20:54:50+00:00","og_image":[{"width":768,"height":454,"url":"https:\/\/aylarpatent.com\/blog\/wp-content\/uploads\/2026\/02\/Dukkan-Isim-Hakki-Nasil-Alinir-2026-.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Yazan:":"admin","Tahmini okuma s\u00fcresi":"16 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/aylarpatent.com\/blog\/dukkan-isim-hakki-nasil-alinir\/#article","isPartOf":{"@id":"https:\/\/aylarpatent.com\/blog\/dukkan-isim-hakki-nasil-alinir\/"},"author":{"name":"admin","@id":"https:\/\/aylarpatent.com\/blog\/#\/schema\/person\/1a3758e6773724a703b3b2aab525ce8c"},"headline":"D\u00fckkan \u0130sim Hakk\u0131 Nas\u0131l Al\u0131n\u0131r? 2026","datePublished":"2026-02-06T20:54:47+00:00","dateModified":"2026-02-06T20:54:50+00:00","mainEntityOfPage":{"@id":"https:\/\/aylarpatent.com\/blog\/dukkan-isim-hakki-nasil-alinir\/"},"wordCount":3320,"commentCount":0,"publisher":{"@id":"https:\/\/aylarpatent.com\/blog\/#organization"},"image":{"@id":"https:\/\/aylarpatent.com\/blog\/dukkan-isim-hakki-nasil-alinir\/#primaryimage"},"thumbnailUrl":"https:\/\/aylarpatent.com\/blog\/wp-content\/uploads\/2026\/02\/Dukkan-Isim-Hakki-Nasil-Alinir-2026-.jpg","inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/aylarpatent.com\/blog\/dukkan-isim-hakki-nasil-alinir\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/aylarpatent.com\/blog\/dukkan-isim-hakki-nasil-alinir\/","url":"https:\/\/aylarpatent.com\/blog\/dukkan-isim-hakki-nasil-alinir\/","name":"D\u00fckkan \u0130sim Hakk\u0131 Nas\u0131l Al\u0131n\u0131r? 2026 - Aylar Patent","isPartOf":{"@id":"https:\/\/aylarpatent.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/aylarpatent.com\/blog\/dukkan-isim-hakki-nasil-alinir\/#primaryimage"},"image":{"@id":"https:\/\/aylarpatent.com\/blog\/dukkan-isim-hakki-nasil-alinir\/#primaryimage"},"thumbnailUrl":"https:\/\/aylarpatent.com\/blog\/wp-content\/uploads\/2026\/02\/Dukkan-Isim-Hakki-Nasil-Alinir-2026-.jpg","datePublished":"2026-02-06T20:54:47+00:00","dateModified":"2026-02-06T20:54:50+00:00","description":"D\u00fckkan isim hakk\u0131 nas\u0131l al\u0131n\u0131r? D\u00fckkan isim hakk\u0131 almak i\u00e7in \u015fartlar nelerdir? Hangi durumlarda isim hakk\u0131 verilir?","breadcrumb":{"@id":"https:\/\/aylarpatent.com\/blog\/dukkan-isim-hakki-nasil-alinir\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aylarpatent.com\/blog\/dukkan-isim-hakki-nasil-alinir\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/aylarpatent.com\/blog\/dukkan-isim-hakki-nasil-alinir\/#primaryimage","url":"https:\/\/aylarpatent.com\/blog\/wp-content\/uploads\/2026\/02\/Dukkan-Isim-Hakki-Nasil-Alinir-2026-.jpg","contentUrl":"https:\/\/aylarpatent.com\/blog\/wp-content\/uploads\/2026\/02\/Dukkan-Isim-Hakki-Nasil-Alinir-2026-.jpg","width":768,"height":454,"caption":"D\u00fckkan \u0130sim Hakk\u0131 Nas\u0131l Al\u0131n\u0131r? 2026"},{"@type":"BreadcrumbList","@id":"https:\/\/aylarpatent.com\/blog\/dukkan-isim-hakki-nasil-alinir\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Anasayfa","item":"https:\/\/aylarpatent.com\/blog\/"},{"@type":"ListItem","position":2,"name":"D\u00fckkan \u0130sim Hakk\u0131 Nas\u0131l Al\u0131n\u0131r? 2026"}]},{"@type":"WebSite","@id":"https:\/\/aylarpatent.com\/blog\/#website","url":"https:\/\/aylarpatent.com\/blog\/","name":"Aylar Patent","description":"","publisher":{"@id":"https:\/\/aylarpatent.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aylarpatent.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/aylarpatent.com\/blog\/#organization","name":"Aylar Patent","url":"https:\/\/aylarpatent.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/aylarpatent.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/aylarpatent.com\/blog\/wp-content\/uploads\/2024\/09\/logoK-1.webp","contentUrl":"https:\/\/aylarpatent.com\/blog\/wp-content\/uploads\/2024\/09\/logoK-1.webp","width":166,"height":63,"caption":"Aylar Patent"},"image":{"@id":"https:\/\/aylarpatent.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/aylarpatent.com\/blog\/#\/schema\/person\/1a3758e6773724a703b3b2aab525ce8c","name":"admin","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/aylarpatent.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/01214ab657a3fffb9bad5e80515ee883ef573257c3c11761fd3965e705f29d54?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/01214ab657a3fffb9bad5e80515ee883ef573257c3c11761fd3965e705f29d54?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/aylarpatent.com\/blog\/author\/admin\/"}]}},"rttpg_featured_image_url":{"full":["https:\/\/aylarpatent.com\/blog\/wp-content\/uploads\/2026\/02\/Dukkan-Isim-Hakki-Nasil-Alinir-2026-.jpg",768,454,false],"landscape":["https:\/\/aylarpatent.com\/blog\/wp-content\/uploads\/2026\/02\/Dukkan-Isim-Hakki-Nasil-Alinir-2026-.jpg",768,454,false],"portraits":["https:\/\/aylarpatent.com\/blog\/wp-content\/uploads\/2026\/02\/Dukkan-Isim-Hakki-Nasil-Alinir-2026-.jpg",768,454,false],"thumbnail":["https:\/\/aylarpatent.com\/blog\/wp-content\/uploads\/2026\/02\/Dukkan-Isim-Hakki-Nasil-Alinir-2026--150x150.jpg",150,150,true],"medium":["https:\/\/aylarpatent.com\/blog\/wp-content\/uploads\/2026\/02\/Dukkan-Isim-Hakki-Nasil-Alinir-2026--300x177.jpg",300,177,true],"large":["https:\/\/aylarpatent.com\/blog\/wp-content\/uploads\/2026\/02\/Dukkan-Isim-Hakki-Nasil-Alinir-2026-.jpg",768,454,false],"1536x1536":["https:\/\/aylarpatent.com\/blog\/wp-content\/uploads\/2026\/02\/Dukkan-Isim-Hakki-Nasil-Alinir-2026-.jpg",768,454,false],"2048x2048":["https:\/\/aylarpatent.com\/blog\/wp-content\/uploads\/2026\/02\/Dukkan-Isim-Hakki-Nasil-Alinir-2026-.jpg",768,454,false],"post-thumbnail":["https:\/\/aylarpatent.com\/blog\/wp-content\/uploads\/2026\/02\/Dukkan-Isim-Hakki-Nasil-Alinir-2026-.jpg",768,454,false]},"rttpg_author":{"display_name":"admin","author_link":"https:\/\/aylarpatent.com\/blog\/author\/admin\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/aylarpatent.com\/blog\/category\/genel\/\" rel=\"category tag\">Genel<\/a>","rttpg_excerpt":"D\u00fckkan isim hakk\u0131, i\u015fletme sahibinin d\u00fckkan ad\u0131n\u0131 yasal olarak koruma alt\u0131na almas\u0131n\u0131 sa\u011flayan marka tescili i\u015flemidir. D\u00fckkan isim hakk\u0131 almak i\u00e7in T\u00fcrk Patent ve Marka Kurumu&#8217;na (T\u00dcRKPATENT) marka tescil ba\u015fvurusu yap\u0131lmas\u0131 gerekir. 6769 say\u0131l\u0131 S\u0131nai M\u00fclkiyet Kanunu kapsam\u0131nda tescil edilen d\u00fckkan ismi, 10 y\u0131l s\u00fcreyle hukuki koruma alt\u0131na al\u0131n\u0131r ve ba\u015fkalar\u0131n\u0131n ayn\u0131 veya benzer ismi&hellip;","_links":{"self":[{"href":"https:\/\/aylarpatent.com\/blog\/wp-json\/wp\/v2\/posts\/376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aylarpatent.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aylarpatent.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aylarpatent.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/aylarpatent.com\/blog\/wp-json\/wp\/v2\/comments?post=376"}],"version-history":[{"count":1,"href":"https:\/\/aylarpatent.com\/blog\/wp-json\/wp\/v2\/posts\/376\/revisions"}],"predecessor-version":[{"id":382,"href":"https:\/\/aylarpatent.com\/blog\/wp-json\/wp\/v2\/posts\/376\/revisions\/382"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aylarpatent.com\/blog\/wp-json\/wp\/v2\/media\/377"}],"wp:attachment":[{"href":"https:\/\/aylarpatent.com\/blog\/wp-json\/wp\/v2\/media?parent=376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aylarpatent.com\/blog\/wp-json\/wp\/v2\/categories?post=376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aylarpatent.com\/blog\/wp-json\/wp\/v2\/tags?post=376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}