{"id":409,"date":"2026-02-07T12:13:00","date_gmt":"2026-02-07T09:13:00","guid":{"rendered":"https:\/\/aylarpatent.com\/blog\/?p=409"},"modified":"2026-02-09T12:17:57","modified_gmt":"2026-02-09T09:17:57","slug":"isyeri-unvani","status":"publish","type":"post","link":"https:\/\/aylarpatent.com\/blog\/isyeri-unvani\/","title":{"rendered":"\u0130\u015fyeri \u00dcnvan\u0131 Nedir? Ticaret Unvan\u0131 Nas\u0131l Al\u0131n\u0131r? 2026"},"content":{"rendered":"<p><!-- \u0130\u015fyeri \u00dcnvan\u0131 Nedir 2026 | Ticaret Unvan\u0131 Rehberi | Aylar Patent --><br \/>\n<!-- WordPress Uyumlu SEO\/AEO\/EEAT\/GEO \u0130\u00e7erik --><\/p>\n<style>:root{--ap-lacivert:#2B3A67;--ap-altin:#C5A55A;--ap-bg:#FAFAFA;--ap-beyaz:#FFFFFF;--ap-acik:#F4F1EB}.ap-icerik{font-family:'Segoe UI',Tahoma,Geneva,Verdana,sans-serif;color:#222;line-height:1.85;max-width:860px;margin:0 auto;padding:10px 16px;font-size:17px}.ap-icerik h1{color:var(--ap-lacivert);font-size:28px;font-weight:800;margin-bottom:12px;line-height:1.3;text-align:left}.ap-icerik h2{color:var(--ap-lacivert);font-size:22px;font-weight:700;margin-top:38px;margin-bottom:14px;padding-bottom:8px;border-bottom:3px solid var(--ap-altin);display:inline-block}.ap-icerik h3{color:var(--ap-lacivert);font-size:18px;font-weight:700;margin-top:28px;margin-bottom:10px}.ap-icerik p{margin-bottom:16px;text-align:justify}.ap-icerik a{color:var(--ap-lacivert);font-weight:600;text-decoration:underline;text-decoration-color:var(--ap-altin);text-underline-offset:3px;transition:color .2s}.ap-icerik a:hover{color:var(--ap-altin)}.ap-snippet{background:var(--ap-acik);border-radius:10px;padding:20px 24px;margin:22px 0;font-size:16.5px;line-height:1.9}.ap-snippet strong{color:var(--ap-lacivert)}.ap-tablo{width:100%;border-collapse:separate;border-spacing:0;border-radius:10px;overflow:hidden;margin:22px 0;font-size:15.5px}.ap-tablo thead th{background:var(--ap-lacivert);color:#fff;padding:13px 16px;text-align:left;font-weight:600}.ap-tablo tbody td{padding:12px 16px;border-bottom:1px solid #e8e8e8}.ap-tablo tbody tr:nth-child(even){background:var(--ap-acik)}.ap-tablo tbody tr:last-child td{border-bottom:none}.ap-adim-kutu{background:var(--ap-beyaz);border:1px solid #e2ddd4;border-radius:10px;padding:18px 22px;margin:14px 0}.ap-adim-kutu strong{color:var(--ap-lacivert)}.ap-numara{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;background:var(--ap-altin);color:#fff;border-radius:50%;font-weight:700;font-size:15px;margin-right:10px;flex-shrink:0}.ap-cta{background:var(--ap-lacivert);color:#fff;text-align:center;border-radius:10px;padding:28px 24px;margin:32px 0}.ap-cta p{color:#fff;text-align:center;margin-bottom:14px;font-size:17px}.ap-cta a{display:inline-block;background:var(--ap-altin);color:#fff;padding:14px 36px;border-radius:8px;text-decoration:none;font-weight:700;font-size:16px;transition:background .2s}.ap-cta a:hover{background:#b8953f;color:#fff}.ap-faq dt{color:var(--ap-lacivert);font-weight:700;font-size:17px;margin-top:18px;cursor:pointer}.ap-faq dd{margin:6px 0 16px 0;padding:0;line-height:1.85}.ap-karar{background:var(--ap-acik);border-radius:10px;padding:18px 22px;margin:16px 0;font-size:15.5px;line-height:1.85}.ap-karar em{color:#555;display:block;margin-top:8px;font-size:14.5px}.ap-uyari{background:#FFF8EE;border-radius:10px;padding:16px 22px;margin:18px 0;font-size:15.5px}@media(max-width:600px){.ap-icerik{padding:8px 10px;font-size:16px}.ap-icerik h1{font-size:23px}.ap-icerik h2{font-size:19px}.ap-tablo{font-size:14px}.ap-tablo thead th,.ap-tablo tbody td{padding:9px 10px}.ap-cta{padding:20px 14px}}<\/style>\n<div class=\"ap-icerik\">\n<h1><\/h1>\n<div class=\"ap-snippet\"><strong>\u0130\u015fyeri \u00fcnvan\u0131 (ticaret unvan\u0131)<\/strong>, bir tacirin ticari i\u015fletmesine ili\u015fkin i\u015flemleri yaparken kulland\u0131\u011f\u0131 ve onu di\u011fer tacirlerden ay\u0131rt etmeye yarayan resmi isimdir. 6102 say\u0131l\u0131 T\u00fcrk Ticaret Kanunu&#8217;nun 39. maddesine g\u00f6re her tacir, ticari i\u015flemlerini bu unvanla yapmak ve belgelerini bu unvan alt\u0131nda imzalamak zorundad\u0131r. TTK m.40 uyar\u0131nca i\u015fletme a\u00e7\u0131ld\u0131\u011f\u0131 g\u00fcnden itibaren <strong>15 g\u00fcn<\/strong> i\u00e7inde ticaret siciline tescil ve ilan ettirilmelidir. 2026 y\u0131l\u0131nda tescil yapt\u0131rmayan tacire <strong>44.443 TL idari para cezas\u0131<\/strong> uygulan\u0131r.<\/div>\n<p>\u0130\u015fletmenizin hukuki kimli\u011fini olu\u015fturan ticaret unvan\u0131, yaln\u0131zca bir isimden ibaret de\u011fildir. S\u00f6zle\u015fme imzalamaktan fatura d\u00fczenlemeye, banka hesab\u0131 a\u00e7maktan dava a\u00e7maya kadar t\u00fcm resmi i\u015flemlerde kullan\u0131lan bu isim, ayn\u0131 zamanda ticari itibar\u0131n\u0131z\u0131n da ta\u015f\u0131y\u0131c\u0131s\u0131d\u0131r. Bu rehberde; ticaret unvan\u0131n\u0131n tan\u0131m\u0131, i\u015fletme ad\u0131 ve markadan farklar\u0131, \u015firket t\u00fcrlerine g\u00f6re olu\u015fturma kurallar\u0131, tescil s\u00fcreci, yasal koruma, cezai yapt\u0131r\u0131mlar ve Yarg\u0131tay&#8217;\u0131n g\u00fcncel i\u00e7tihad\u0131 ele al\u0131nmaktad\u0131r.<\/p>\n<h2>Ticaret Unvan\u0131 ile \u0130\u015fletme Ad\u0131 ve Marka Aras\u0131ndaki Farklar<\/h2>\n<p>Uygulamada s\u0131kl\u0131kla birbirine kar\u0131\u015ft\u0131r\u0131lan bu \u00fc\u00e7 kavram, hukuki a\u00e7\u0131dan tamamen farkl\u0131 i\u015flevlere sahiptir. Do\u011fru ayr\u0131m\u0131 yapmak, hem ticari koruma hem de olas\u0131 ihlal risklerini \u00f6nleme a\u00e7\u0131s\u0131ndan kritik \u00f6nem ta\u015f\u0131r.<\/p>\n<table class=\"ap-tablo\">\n<thead>\n<tr>\n<th>Kavram<\/th>\n<th>Tan\u0131m<\/th>\n<th>\u0130\u015flev<\/th>\n<th>Tescil Yeri<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Ticaret unvan\u0131<\/td>\n<td>Tacirin ticaret siciline kay\u0131tl\u0131 resmi ad\u0131<\/td>\n<td>Taciri di\u011fer tacirlerden ay\u0131rt eder<\/td>\n<td>Ticaret Sicili M\u00fcd\u00fcrl\u00fc\u011f\u00fc<\/td>\n<\/tr>\n<tr>\n<td>\u0130\u015fletme ad\u0131<\/td>\n<td>\u0130\u015fletmenin m\u00fc\u015fterilere tan\u0131t\u0131mda kulland\u0131\u011f\u0131 gayri resmi ad<\/td>\n<td>\u0130\u015fletmeyi tan\u0131t\u0131r, tacir hakk\u0131nda bilgi vermez<\/td>\n<td>Tescil zorunlulu\u011fu yok<\/td>\n<\/tr>\n<tr>\n<td>Marka<\/td>\n<td>Mal veya hizmeti di\u011ferlerinden ay\u0131rt eden i\u015faret<\/td>\n<td>\u00dcr\u00fcn\/hizmeti ay\u0131rt eder, t\u00fcketiciyi y\u00f6nlendirir<\/td>\n<td>T\u00dcRKPATENT<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u00d6rne\u011fin; &#8220;ABC Tekstil Limited \u015eirketi&#8221; bir ticaret unvan\u0131, &#8220;ABC Ma\u011fazas\u0131&#8221; bir i\u015fletme ad\u0131, &#8220;ABC&#8221; ise <a href=\"https:\/\/aylarpatent.com\/marka-tescili.html\">T\u00dcRKPATENT nezdinde tescil edilen bir marka<\/a> olabilir. Bu \u00fc\u00e7 unsurun ayr\u0131 ayr\u0131 tescil edilmesi, i\u015fletmenin hem ticari hem de hukuki g\u00fcvencesini en \u00fcst d\u00fczeye \u00e7\u0131kar\u0131r.<\/p>\n<figure id=\"attachment_411\" aria-describedby=\"caption-attachment-411\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-411\" src=\"https:\/\/aylarpatent.com\/blog\/wp-content\/uploads\/2026\/02\/Ticaret-Unvaninin-Yasal-Dayanagi.jpg\" alt=\"Ticaret Unvan\u0131n\u0131n Yasal Dayana\u011f\u0131\" width=\"768\" height=\"454\" \/><figcaption id=\"caption-attachment-411\" class=\"wp-caption-text\">Ticaret Unvan\u0131n\u0131n Yasal Dayana\u011f\u0131<\/figcaption><\/figure>\n<h2>Ticaret Unvan\u0131n\u0131n Yasal Dayana\u011f\u0131<\/h2>\n<p>Ticaret unvan\u0131na ili\u015fkin d\u00fczenlemeler, 6102 say\u0131l\u0131 T\u00fcrk Ticaret Kanunu&#8217;nun 39 ila 52. maddeleri ile Ticaret Unvanlar\u0131 Hakk\u0131nda Tebli\u011f&#8217;de yer almaktad\u0131r. Kanunun temel h\u00fck\u00fcmleri \u015f\u00f6yledir:<\/p>\n<table class=\"ap-tablo\">\n<thead>\n<tr>\n<th>Madde<\/th>\n<th>D\u00fczenleme<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>TTK m.39<\/td>\n<td>Her tacir ticari i\u015flemlerini ticaret unvan\u0131yla yapmak ve belgelerini bu unvan alt\u0131nda imzalamak zorundad\u0131r<\/td>\n<\/tr>\n<tr>\n<td>TTK m.40<\/td>\n<td>Ticari i\u015fletme a\u00e7\u0131ld\u0131\u011f\u0131 g\u00fcnden itibaren 15 g\u00fcn i\u00e7inde ticaret siciline tescil ve ilan ettirilir<\/td>\n<\/tr>\n<tr>\n<td>TTK m.41-45<\/td>\n<td>Ger\u00e7ek ki\u015fi ve t\u00fczel ki\u015fi tacirlerin unvan olu\u015fturma kurallar\u0131<\/td>\n<\/tr>\n<tr>\n<td>TTK m.46<\/td>\n<td>Unvanda yan\u0131lt\u0131c\u0131 ibare bulunma yasa\u011f\u0131 ve ek kullan\u0131m kurallar\u0131<\/td>\n<\/tr>\n<tr>\n<td>TTK m.48<\/td>\n<td>\u015eubelerin merkez unvan\u0131n\u0131 &#8220;\u015fube&#8221; ibaresi ekleyerek kullanma zorunlulu\u011fu<\/td>\n<\/tr>\n<tr>\n<td>TTK m.50<\/td>\n<td>Tescil ve ilan edilmi\u015f ticaret unvan\u0131n\u0131 kullanma hakk\u0131 sadece sahibine aittir<\/td>\n<\/tr>\n<tr>\n<td>TTK m.51<\/td>\n<td>Unvan ihlalinde bildirim y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc ve idari para cezas\u0131<\/td>\n<\/tr>\n<tr>\n<td>TTK m.52<\/td>\n<td>Unvan\u0131n haks\u0131z kullan\u0131m\u0131na kar\u015f\u0131 hukuki koruma ve tazminat haklar\u0131<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Ticaret Unvan\u0131n\u0131n Yap\u0131s\u0131: \u00c7ekirdek ve Ek<\/h2>\n<p>Her ticaret unvan\u0131 iki temel unsurdan olu\u015fur: \u00e7ekirdek (zorunlu k\u0131s\u0131m) ve ek (iste\u011fe ba\u011fl\u0131 veya belirli durumlarda zorunlu k\u0131s\u0131m).<\/p>\n<h3>\u00c7ekirdek Unsur<\/h3>\n<p>\u00c7ekirdek, unvanda mutlaka bulunmas\u0131 gereken zorunlu unsurdur. Ger\u00e7ek ki\u015fi tacirlerde ad ve soyad, t\u00fczel ki\u015fi tacirlerde ise \u015firket t\u00fcr\u00fcn\u00fc g\u00f6steren ibare \u00e7ekirdek k\u0131sm\u0131n\u0131 olu\u015fturur. \u00c7ekirdek unsurun i\u00e7eri\u011fi \u015firket t\u00fcr\u00fcne g\u00f6re de\u011fi\u015fir ve kanunda a\u00e7\u0131k\u00e7a d\u00fczenlenmi\u015ftir.<\/p>\n<h3>Ek Unsur<\/h3>\n<p>Ek unsur, unvan\u0131 di\u011fer unvanlardan ay\u0131rt etmeye yarayan k\u0131s\u0131md\u0131r. Kural olarak iste\u011fe ba\u011fl\u0131d\u0131r; ancak T\u00fcrkiye&#8217;de daha \u00f6nce tescil edilmi\u015f bir unvanla kar\u0131\u015f\u0131kl\u0131\u011f\u0131 \u00f6nlemek i\u00e7in (TTK m.45) veya \u015fube kullan\u0131mlar\u0131nda (TTK m.48) ek yap\u0131lmas\u0131 zorunlu hale gelir. Ek belirlenirken TTK m.46&#8217;daki s\u0131n\u0131rlamalara dikkat edilmelidir.<\/p>\n<h2>\u015eirket T\u00fcrlerine G\u00f6re Ticaret Unvan\u0131 Kurallar\u0131<\/h2>\n<table class=\"ap-tablo\">\n<thead>\n<tr>\n<th>\u015eirket T\u00fcr\u00fc<\/th>\n<th>\u00c7ekirdek Unsur<\/th>\n<th>\u00d6rnek Unvan<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Ger\u00e7ek ki\u015fi (\u015eah\u0131s)<\/td>\n<td>K\u0131salt\u0131lmadan yaz\u0131lan ad ve soyad<\/td>\n<td>Ahmet Y\u0131lmaz Dan\u0131\u015fmanl\u0131k<\/td>\n<\/tr>\n<tr>\n<td>Anonim \u015eirket<\/td>\n<td>En az bir i\u015fletme konusu + &#8220;Anonim \u015eirketi&#8221; ibaresi<\/td>\n<td>Y\u0131ld\u0131z Tekstil Sanayi Anonim \u015eirketi<\/td>\n<\/tr>\n<tr>\n<td>Limited \u015eirket<\/td>\n<td>En az bir i\u015fletme konusu + &#8220;Limited \u015eirketi&#8221; ibaresi<\/td>\n<td>Kaya \u0130n\u015faat Limited \u015eirketi<\/td>\n<\/tr>\n<tr>\n<td>Kollektif \u015eirket<\/td>\n<td>T\u00fcm ortaklar veya en az bir orta\u011f\u0131n ad\u0131 soyad\u0131 + &#8220;Kollektif \u015eirketi&#8221;<\/td>\n<td>Demir ve \u00c7elik Kollektif \u015eirketi<\/td>\n<\/tr>\n<tr>\n<td>Komandit \u015eirket<\/td>\n<td>En az bir komandite orta\u011f\u0131n ad\u0131 soyad\u0131 + &#8220;Komandit \u015eirketi&#8221;<\/td>\n<td>Arslan G\u0131da Komandit \u015eirketi<\/td>\n<\/tr>\n<tr>\n<td>Kooperatif<\/td>\n<td>\u0130\u015fletme konusu + &#8220;Kooperatif&#8221; ibaresi<\/td>\n<td>\u00c7ift\u00e7iler Tar\u0131msal Kalk\u0131nma Kooperatifi<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"ap-uyari\"><strong>Dikkat:<\/strong> Ger\u00e7ek ki\u015finin ad\u0131 unvanda yer ald\u0131\u011f\u0131nda \u015firket t\u00fcr\u00fc k\u0131salt\u0131lamaz. Yani &#8220;Ahmet Y\u0131lmaz \u0130n\u015faat A.\u015e.&#8221; yaz\u0131lamaz; &#8220;Ahmet Y\u0131lmaz \u0130n\u015faat Anonim \u015eirketi&#8221; yaz\u0131lmal\u0131d\u0131r. Ger\u00e7ek ki\u015fi ad\u0131 yoksa &#8220;A.\u015e.&#8221; veya &#8220;Ltd. \u015eti.&#8221; k\u0131saltmas\u0131 kullan\u0131labilir.<\/div>\n<figure id=\"attachment_412\" aria-describedby=\"caption-attachment-412\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-412\" src=\"https:\/\/aylarpatent.com\/blog\/wp-content\/uploads\/2026\/02\/Ticaret-Unvani-Belirlerken-Dikkat-Edilmesi-Gerekenler.jpg\" alt=\"Ticaret Unvan\u0131 Belirlerken Dikkat Edilmesi Gerekenler\" width=\"768\" height=\"454\" \/><figcaption id=\"caption-attachment-412\" class=\"wp-caption-text\">Ticaret Unvan\u0131 Belirlerken Dikkat Edilmesi Gerekenler<\/figcaption><\/figure>\n<h2>Ticaret Unvan\u0131 Belirlerken Dikkat Edilmesi Gerekenler<\/h2>\n<p>TTK m.46 ve Ticaret Unvanlar\u0131 Hakk\u0131nda Tebli\u011f, unvan se\u00e7iminde uyulmas\u0131 gereken kurallar\u0131 net bi\u00e7imde belirlemi\u015ftir. Bu kurallar, hem tacirin hem de \u00fc\u00e7\u00fcnc\u00fc ki\u015filerin haklar\u0131n\u0131 korumay\u0131 ama\u00e7lar.<\/p>\n<div class=\"ap-adim-kutu\">\n<p><span class=\"ap-numara\">1<\/span> <strong>Yan\u0131lt\u0131c\u0131 Olmama:<\/strong> Unvan; tacirin kimli\u011fi, i\u015fletmenin geni\u015fli\u011fi, \u00f6nemi veya finansal durumu hakk\u0131nda \u00fc\u00e7\u00fcnc\u00fc ki\u015filerde yanl\u0131\u015f bir g\u00f6r\u00fc\u015f olu\u015fturacak nitelikte olmamal\u0131d\u0131r.<\/p>\n<\/div>\n<div class=\"ap-adim-kutu\">\n<p><span class=\"ap-numara\">2<\/span> <strong>Benzersizlik:<\/strong> T\u00fcrkiye&#8217;de daha \u00f6nce tescil edilmi\u015f ba\u015fka bir unvanla ay\u0131rt edilemeyecek kadar benzer olamaz. Benzerlik varsa ay\u0131rt edici ek yap\u0131lmas\u0131 zorunludur (TTK m.45).<\/p>\n<\/div>\n<div class=\"ap-adim-kutu\">\n<p><span class=\"ap-numara\">3<\/span> <strong>\u00d6zel \u0130zin Gerektiren Kelimeler:<\/strong> &#8220;T\u00fcrk&#8221;, &#8220;T\u00fcrkiye&#8221;, &#8220;Cumhuriyet&#8221; ve &#8220;Milli&#8221; kelimeleri ancak Cumhurba\u015fkan\u0131 karar\u0131yla unvanda kullan\u0131labilir.<\/p>\n<\/div>\n<div class=\"ap-adim-kutu\">\n<p><span class=\"ap-numara\">4<\/span> <strong>\u015eirket G\u00f6r\u00fcn\u00fcm\u00fc Yasa\u011f\u0131:<\/strong> Tek ba\u015f\u0131na ticaret yapan ger\u00e7ek ki\u015fi, unvan\u0131na ortakl\u0131k veya \u015firket g\u00f6r\u00fcn\u00fcm\u00fc kazand\u0131racak ekler yapamaz.<\/p>\n<\/div>\n<div class=\"ap-adim-kutu\">\n<p><span class=\"ap-numara\">5<\/span> <strong>T\u00fcrk\u00e7e Zorunlulu\u011fu:<\/strong> \u015eirket t\u00fcr\u00fcn\u00fc g\u00f6steren ibareler T\u00fcrk\u00e7e olmal\u0131d\u0131r. Di\u011fer kelimeler yabanc\u0131 dilde olabilir.<\/p>\n<\/div>\n<div class=\"ap-adim-kutu\">\n<p><span class=\"ap-numara\">6<\/span> <strong>5 Y\u0131l Kural\u0131:<\/strong> Ticaret sicilinden terkin edilen bir unvan, terkin tarihinden itibaren 5 y\u0131l s\u00fcreyle ba\u015fka bir i\u015fletme taraf\u0131ndan kullan\u0131lamaz.<\/p>\n<\/div>\n<h2>Ticaret Unvan\u0131 Tescil S\u00fcreci<\/h2>\n<div class=\"ap-adim-kutu\">\n<p><span class=\"ap-numara\">1<\/span> <strong>Unvan Belirleme:<\/strong> TTK kurallar\u0131na uygun, benzersiz ve ay\u0131rt edici bir unvan belirleyin. Ticaret Sicili Gazetesi&#8217;nin resmi sitesinden unvan sorgulama yaparak ayn\u0131 veya benzer unvan\u0131n tescilli olup olmad\u0131\u011f\u0131n\u0131 kontrol edin.<\/p>\n<\/div>\n<div class=\"ap-adim-kutu\">\n<p><span class=\"ap-numara\">2<\/span> <strong>MERS\u0130S Ba\u015fvurusu:<\/strong> Merkezi Sicil Kay\u0131t Sistemi (MERS\u0130S) \u00fczerinden \u00e7evrimi\u00e7i ba\u015fvuru yap\u0131n ve MERS\u0130S numaras\u0131 al\u0131n. Sistem \u00fczerinden \u015firket bilgileri, ortakl\u0131k yap\u0131s\u0131 ve unvan bilgileri girilir.<\/p>\n<\/div>\n<div class=\"ap-adim-kutu\">\n<p><span class=\"ap-numara\">3<\/span> <strong>Belge Haz\u0131rl\u0131\u011f\u0131:<\/strong> Gerekli belgeleri haz\u0131rlay\u0131n: \u015firket ana s\u00f6zle\u015fmesi, noter onayl\u0131 imza beyannamesi veya sirk\u00fcleri, ticaret odas\u0131 kay\u0131t belgesi, faaliyet belgesi ve varsa kira s\u00f6zle\u015fmesi.<\/p>\n<\/div>\n<div class=\"ap-adim-kutu\">\n<p><span class=\"ap-numara\">4<\/span> <strong>Ticaret Sicil M\u00fcd\u00fcrl\u00fc\u011f\u00fc Ba\u015fvurusu:<\/strong> MERS\u0130S numaras\u0131 ve haz\u0131rlanan belgelerle birlikte i\u015fletme merkezinin bulundu\u011fu yerdeki Ticaret Sicil M\u00fcd\u00fcrl\u00fc\u011f\u00fc&#8217;ne 15 g\u00fcn i\u00e7inde ba\u015fvurun.<\/p>\n<\/div>\n<div class=\"ap-adim-kutu\">\n<p><span class=\"ap-numara\">5<\/span> <strong>\u0130nceleme ve Tescil:<\/strong> M\u00fcd\u00fcrl\u00fck, unvan\u0131n kanuna uygunlu\u011funu ve benzersizli\u011fini de\u011ferlendirir. Uygun bulunursa tescil i\u015flemi yap\u0131l\u0131r.<\/p>\n<\/div>\n<div class=\"ap-adim-kutu\">\n<p><span class=\"ap-numara\">6<\/span> <strong>T\u00fcrkiye Ticaret Sicili Gazetesi&#8217;nde \u0130lan:<\/strong> Tescil edilen unvan, T\u00fcrkiye Ticaret Sicili Gazetesi&#8217;nde ilan edilerek kamuya duyurulur. \u0130lan ile unvan yasal ge\u00e7erlilik kazan\u0131r.<\/p>\n<\/div>\n<h2>Ticaret Unvan\u0131n\u0131n Korunmas\u0131<\/h2>\n<p>TTK m.50 uyar\u0131nca, usul\u00fcne uygun \u015fekilde tescil ve ilan edilmi\u015f ticaret unvan\u0131n\u0131 kullanma hakk\u0131 <strong>yaln\u0131zca sahibine<\/strong> aittir. Bu koruma, T\u00fcrkiye s\u0131n\u0131rlar\u0131 i\u00e7inde ge\u00e7erlidir ve unvan tescil edildi\u011fi s\u00fcrece devam eder.<\/p>\n<p>Ticaret unvan\u0131 haks\u0131z olarak kullan\u0131ld\u0131\u011f\u0131nda, hak sahibi TTK m.52 uyar\u0131nca \u015fu haklara sahiptir: haks\u0131z kullan\u0131m\u0131n tespiti ve durdurulmas\u0131 davas\u0131, unvan\u0131n sicilden terkini talebi, maddi tazminat davas\u0131 (yoksun kal\u0131nan kazan\u00e7 dahil), manevi tazminat davas\u0131 ve h\u00fckm\u00fcn ilan\u0131 talebi. Tescil edilmemi\u015f unvanlar ise bu \u00f6zel korumadan yararlanamaz, yaln\u0131zca TTK&#8217;n\u0131n haks\u0131z rekabet h\u00fck\u00fcmleri (m.54-63) kapsam\u0131nda s\u0131n\u0131rl\u0131 d\u00fczeyde korunabilir.<\/p>\n<figure id=\"attachment_413\" aria-describedby=\"caption-attachment-413\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-413\" src=\"https:\/\/aylarpatent.com\/blog\/wp-content\/uploads\/2026\/02\/Ticaret-Unvani-Kullanma-Yukumlulukleri.jpg\" alt=\"Ticaret Unvan\u0131 Kullanma Y\u00fck\u00fcml\u00fcl\u00fckleri\" width=\"768\" height=\"454\" \/><figcaption id=\"caption-attachment-413\" class=\"wp-caption-text\">Ticaret Unvan\u0131 Kullanma Y\u00fck\u00fcml\u00fcl\u00fckleri<\/figcaption><\/figure>\n<h2>Ticaret Unvan\u0131 Kullanma Y\u00fck\u00fcml\u00fcl\u00fckleri<\/h2>\n<p>Tacirin unvan kullan\u0131m\u0131na ili\u015fkin temel y\u00fck\u00fcml\u00fcl\u00fckleri kanunda a\u00e7\u0131k\u00e7a belirlenmi\u015ftir. Tescil edilen ticaret unvan\u0131, i\u015fletmenin g\u00f6r\u00fclebilecek bir yerine okunakl\u0131 bir bi\u00e7imde yaz\u0131lmal\u0131d\u0131r. Ticari mektuplarda, faturalarda, \u00e7eklerde, senetlerde ve t\u00fcm resmi belgelerde unvan\u0131n tamam\u0131 kullan\u0131lmal\u0131d\u0131r. Kurumsal internet sitesi ve e-ticaret platformlar\u0131nda da unvan\u0131n tam olarak yer almas\u0131 zorunludur. \u015eubeler, merkez unvan\u0131n\u0131 &#8220;\u015fube&#8221; ibaresi ekleyerek kullanmak zorundad\u0131r; \u015fubeler i\u00e7in farkl\u0131 unvan kullan\u0131lamaz.<\/p>\n<h2>Ticaret Unvan\u0131 De\u011fi\u015fikli\u011fi ve Devri<\/h2>\n<h3>Unvan De\u011fi\u015fikli\u011fi<\/h3>\n<p>Ticaret unvan\u0131 de\u011fi\u015fikli\u011fi, \u015firket merkezinin bulundu\u011fu Ticaret Sicil M\u00fcd\u00fcrl\u00fc\u011f\u00fc&#8217;ne dilek\u00e7eyle ba\u015fvurularak yap\u0131l\u0131r. Dilek\u00e7ede eski ve yeni unvan belirtilmeli, genel kurul karar\u0131 veya ortaklar kurulu karar\u0131 eklenmeli ve de\u011fi\u015fiklik T\u00fcrkiye Ticaret Sicili Gazetesi&#8217;nde ilan edilmelidir. \u0130lan sonras\u0131nda vergi dairesi, SGK ve di\u011fer resmi kurumlara bildirim yap\u0131lmas\u0131 gerekir.<\/p>\n<h3>Unvan\u0131n Devri<\/h3>\n<p>Ticaret unvan\u0131, i\u015fletmeden ba\u011f\u0131ms\u0131z olarak devredilemez. TTK&#8217;ya g\u00f6re unvan devri, ancak i\u015fletmenin tamam\u0131yla devredilmesi halinde m\u00fcmk\u00fcnd\u00fcr. Aksi a\u00e7\u0131k\u00e7a kararla\u015ft\u0131r\u0131lmad\u0131k\u00e7a i\u015fletmenin devri, ticaret unvan\u0131n\u0131n da devrini kapsar. Devralan ki\u015fi, devredilen unvan\u0131 aynen kullanma hakk\u0131na sahiptir.<\/p>\n<h2>SGK \u0130\u015fyeri Unvan Listesi<\/h2>\n<p>\u0130\u015fyeri \u00fcnvan\u0131 kavram\u0131, SGK uygulamalar\u0131nda da kar\u015f\u0131m\u0131za \u00e7\u0131kar. SGK i\u015fyeri unvan listesi, Sosyal G\u00fcvenlik Kurumu taraf\u0131ndan olu\u015fturulan ve sigortal\u0131n\u0131n \u00e7al\u0131\u015ft\u0131\u011f\u0131 t\u00fcm i\u015fyerlerinin sicil numaras\u0131 ile unvanlar\u0131n\u0131n yer ald\u0131\u011f\u0131 resmi belgedir. Bu belge e-Devlet \u00fczerinden &#8220;SGK Tescil ve Hizmet D\u00f6k\u00fcm\u00fc&#8221; b\u00f6l\u00fcm\u00fcnden barkodlu belge olu\u015fturularak al\u0131nabilir. \u0130\u015fyeri unvan listesi; ustal\u0131k belgesi ba\u015fvurular\u0131nda, kamuda i\u015fe al\u0131m s\u00fcre\u00e7lerinde, \u0130SG ve MYK mesleki belge i\u015flemlerinde talep edilmektedir.<\/p>\n<p>\u0130\u015fyeri a\u00e7\u0131l\u0131\u015f\u0131nda ise SGK&#8217;ya &#8220;\u0130\u015fyeri Bildirgesi&#8221; verilmesi zorunludur. 5510 say\u0131l\u0131 Kanunun 11. maddesi uyar\u0131nca, \u00e7al\u0131\u015fan istihdam eden her i\u015fveren SGK&#8217;ya i\u015fyeri bildirgesini elektronik ortamda g\u00f6ndermekle y\u00fck\u00fcml\u00fcd\u00fcr. Bu bildirgede i\u015fyeri unvan\u0131, faaliyet kodu (NACE), vergi bilgileri ve i\u015fveren bilgileri yer al\u0131r.<\/p>\n<h2>2026 Y\u0131l\u0131 \u0130dari Para Cezalar\u0131<\/h2>\n<table class=\"ap-tablo\">\n<thead>\n<tr>\n<th>\u0130hlal T\u00fcr\u00fc<\/th>\n<th>Yasal Dayanak<\/th>\n<th>2025 Ceza Tutar\u0131<\/th>\n<th>2026 Ceza Tutar\u0131<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>TTK m.39-45 veya m.48 ihlali (unvan kurallar\u0131na ayk\u0131r\u0131l\u0131k)<\/td>\n<td>TTK m.51\/2<\/td>\n<td>35.416 TL<\/td>\n<td>44.443 TL<\/td>\n<\/tr>\n<tr>\n<td>Ger\u00e7e\u011fe ayk\u0131r\u0131 tescil beyan\u0131<\/td>\n<td>TTK m.38\/1<\/td>\n<td>35.416 TL<\/td>\n<td>44.443 TL<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Bu cezalar, yaln\u0131zca idari para cezas\u0131 niteli\u011findedir. Ticaret unvan\u0131n\u0131n haks\u0131z kullan\u0131m\u0131ndan do\u011fan zararlar i\u00e7in ayr\u0131ca hukuk davas\u0131 yoluyla maddi ve manevi tazminat talep edilebilir.<\/p>\n<figure id=\"attachment_414\" aria-describedby=\"caption-attachment-414\" style=\"width: 768px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-414\" src=\"https:\/\/aylarpatent.com\/blog\/wp-content\/uploads\/2026\/02\/Ticaret-Unvani-ile-Marka-Iliskisi-ve-Hukuki-Koruma.jpg\" alt=\"Ticaret Unvan\u0131 ile Marka \u0130li\u015fkisi ve Hukuki Koruma\" width=\"768\" height=\"454\" \/><figcaption id=\"caption-attachment-414\" class=\"wp-caption-text\">Ticaret Unvan\u0131 ile Marka \u0130li\u015fkisi ve Hukuki Koruma<\/figcaption><\/figure>\n<h2>Ticaret Unvan\u0131 ile Marka \u0130li\u015fkisi ve Hukuki Koruma<\/h2>\n<p>Ticaret unvan\u0131 ve marka farkl\u0131 i\u015flevlere sahip olmakla birlikte, uygulamada s\u0131kl\u0131kla kesi\u015fen hukuki sorunlara yol a\u00e7ar. Bir ba\u015fkas\u0131n\u0131n tescilli markas\u0131n\u0131 kendi ticaret unvan\u0131nda kullanan tacir, hem marka hakk\u0131na tecav\u00fcz hem de haks\u0131z rekabet h\u00fck\u00fcmleri kapsam\u0131nda sorumlu tutulabilir. 6769 say\u0131l\u0131 S\u0131nai M\u00fclkiyet Kanunu&#8217;nun 29\/1 maddesi, tescilli markay\u0131 izinsiz olarak ticaret unvan\u0131 veya i\u015fletme ad\u0131 olarak kullanmay\u0131 a\u00e7\u0131k\u00e7a tecav\u00fcz fiili olarak saymaktad\u0131r.<\/p>\n<p>Bu nedenle i\u015fletmenizin ticaret unvan\u0131n\u0131 belirlerken, se\u00e7ti\u011finiz ibarenin T\u00dcRKPATENT nezdinde <a href=\"https:\/\/aylarpatent.com\/marka-tescili.html\">tescilli bir markayla \u00e7ak\u0131\u015f\u0131p \u00e7ak\u0131\u015fmad\u0131\u011f\u0131n\u0131<\/a> mutlaka ara\u015ft\u0131rman\u0131z, hem ticaret unvan\u0131 hem de marka tescilini birlikte yapt\u0131rman\u0131z \u00f6nerilir.<\/p>\n<h2>Ticaret Unvan\u0131 ile \u0130lgili Yarg\u0131tay Kararlar\u0131<\/h2>\n<h3>Yarg\u0131tay 11. Hukuk Dairesi, E. 2019\/5189, K. 2022\/1852, T. 14.03.2022 &#8211; Ticaret Unvan\u0131, Marka ve Haks\u0131z Rekabet H\u00fck\u00fcmlerinin K\u00fcm\u00fclatif Uygulanmas\u0131<\/h3>\n<div class=\"ap-karar\">&#8220;Markalar\u0131n kendi \u00f6zel yasas\u0131 niteli\u011findeki 6769 say\u0131l\u0131 SMK (m\u00fclga 556 say\u0131l\u0131 Marka KHK) h\u00fck\u00fcmleriyle korundu\u011fu, marka hakk\u0131na tecav\u00fcz eylemlerinin m\u00fclga 6762 say\u0131l\u0131 TTK&#8217;nin ilgili h\u00fck\u00fcmleri do\u011frultusunda k\u00fcm\u00fclatif olarak korunmakta oldu\u011fu, 6102 say\u0131l\u0131 T\u00fcrk Ticaret Kanunu&#8217;nun 55\/1-a-4 bendinin &#8216;Ba\u015fkas\u0131n\u0131n mallar\u0131, i\u015f \u00fcr\u00fcnleri, faaliyetleri veya i\u015fleri ile kar\u0131\u015ft\u0131r\u0131lmaya yol a\u00e7an \u00f6nlemler almak&#8217; fiillerini haks\u0131z rekabet olarak kabul etti\u011fi ancak &#8216;ad, unvan ve marka&#8217; kavramlar\u0131na bilin\u00e7li bir \u015fekilde yeni d\u00fczenlemede yer verilmedi\u011fi, markalar\u0131n SMK kapsam\u0131nda korunmas\u0131 sebebiyle bunlar\u0131n bir kez de yeni TTK&#8217;nin haks\u0131z rekabet h\u00fck\u00fcmleriyle korunmas\u0131n\u0131n gereksiz oldu\u011fu gerek\u00e7esiyle B\u00f6lge Adliye Mahkemesi karar\u0131n\u0131n bozulmas\u0131na karar verilmi\u015ftir.&#8221;&#8221;Yarg\u0131tay&#8217;\u0131n bozma karar\u0131 \u00fczerine dosya B\u00f6lge Adliye Mahkemesi&#8217;ne g\u00f6nderilmi\u015f, B\u00f6lge Adliye Mahkemesi bozmaya uyulmas\u0131na karar vermi\u015f ve bu karara kar\u015f\u0131 taraflarca temyiz yoluna ba\u015fvurulmad\u0131\u011f\u0131ndan karar yak\u0131n zamanda bu \u015fekilde kesinle\u015fmi\u015ftir.&#8221;<br \/>\n<em>Yarg\u0131tay 11. Hukuk Dairesi, E. 2019\/5189, K. 2022\/1852, T. 14.03.2022<\/em><\/p>\n<\/div>\n<p>Bu emsal karar, ticaret unvan\u0131 korumas\u0131 a\u00e7\u0131s\u0131ndan son derece \u00f6nemlidir. Yarg\u0131tay, 6102 say\u0131l\u0131 yeni TTK&#8217;de &#8220;ad, unvan ve marka&#8221; kavramlar\u0131na bilin\u00e7li olarak yer verilmedi\u011fini tespit ederek, markalar\u0131n yaln\u0131zca SMK ile korunaca\u011f\u0131n\u0131, ayr\u0131ca haks\u0131z rekabet h\u00fck\u00fcmleriyle k\u00fcm\u00fclatif koruma sa\u011flanmas\u0131na art\u0131k gerek olmad\u0131\u011f\u0131n\u0131 belirtmi\u015ftir. Ancak ticaret unvan\u0131n\u0131n tek ba\u015f\u0131na SMK kapsam\u0131nda de\u011fil, do\u011frudan TTK h\u00fck\u00fcmleri ile korunmaya devam etti\u011fi unutulmamal\u0131d\u0131r.<\/p>\n<p>Kararda ayr\u0131ca; tescilli bir markan\u0131n ihlal te\u015fkil eden kullan\u0131m\u0131na ek olarak daval\u0131n\u0131n benzer bir ticari sunum kulland\u0131\u011f\u0131, davac\u0131y\u0131 k\u00f6t\u00fcledi\u011fi veya ger\u00e7ek d\u0131\u015f\u0131 a\u00e7\u0131klamalarda bulundu\u011fu hallerde haks\u0131z rekabet korumas\u0131n\u0131n h\u00e2l\u00e2 mevcut oldu\u011fu vurgulanm\u0131\u015ft\u0131r. Bu nedenle marka ve ticaret unvan\u0131n\u0131n birlikte ileri s\u00fcr\u00fcld\u00fc\u011f\u00fc davalarda somut olay\u0131n dikkatli analiz edilmesi gerekmektedir.<\/p>\n<h3>Yarg\u0131tay Hukuk Genel Kurulu, E. 2021\/446, K. 2023\/61, T. 08.02.2023 &#8211; Ticaret Unvan\u0131n\u0131n Markasal Kullan\u0131m\u0131 ve Marka Hakk\u0131na Tecav\u00fcz<\/h3>\n<div class=\"ap-karar\">Dava, &#8220;MESA&#8221; esas unsurlu markalar\u0131n sahibi davac\u0131 ile ticaret unvan\u0131nda &#8220;MESA&#8221; ibaresini kullanan daval\u0131 \u015firket aras\u0131nda g\u00f6r\u00fclm\u00fc\u015ft\u00fcr. Yarg\u0131tay Hukuk Genel Kurulu; &#8220;SMK&#8217;n\u0131n 29\/1-a maddesi yollamas\u0131yla 7\/3-e maddesi kapsam\u0131nda marka hakk\u0131na tecav\u00fcz\u00fcn s\u00f6z konusu olabilmesi i\u00e7in ticaret unvan\u0131n\u0131n markasal kullan\u0131m\u0131 zorunlu de\u011fildir, bu ba\u011flamda markasal kullan\u0131m\u0131n yan\u0131nda, tecav\u00fcz iddias\u0131n\u0131n s\u00f6z konusu oldu\u011fu markalar\u0131n i\u015flevlerinin zarar g\u00f6rme ihtimallerinin mevcudiyeti durumunda da marka hakk\u0131na tecav\u00fczden s\u00f6z edilebilir&#8221; y\u00f6n\u00fcndeki gerek\u00e7esiyle B\u00f6lge Adliye Mahkemesinin direnme karar\u0131n\u0131 onam\u0131\u015ft\u0131r.<br \/>\n<em>YHGK, E. 2021\/446, K. 2023\/61, T. 08.02.2023<\/em><\/div>\n<p>Bu karar, ticaret unvan\u0131 se\u00e7imi konusunda son derece \u00f6nemli bir uyar\u0131 niteli\u011findedir. Art\u0131k bir ba\u015fkas\u0131n\u0131n tescilli markas\u0131yla ayn\u0131 veya benzer ibareyi ticaret unvan\u0131nda kullanmak, markasal kullan\u0131m bulunmasa dahi, marka i\u015flevlerine zarar verme ihtimali varsa marka hakk\u0131na tecav\u00fcz say\u0131labilmektedir. Bu nedenle unvan belirlerken mutlaka T\u00dcRKPATENT marka taramas\u0131 yap\u0131lmal\u0131d\u0131r.<\/p>\n<h3>Yarg\u0131tay 11. Hukuk Dairesi, E. 2000\/3792, K. 2000\/4770, T. 29.05.2000 &#8211; Ayn\u0131 Soyad\u0131n\u0131n Ticaret Unvan\u0131nda Kullan\u0131lmas\u0131 ve Ay\u0131rt Edici Ek Zorunlulu\u011fu<\/h3>\n<div class=\"ap-karar\">Dava, ayn\u0131 soyad\u0131n\u0131 ta\u015f\u0131yan ki\u015filerin kurdu\u011fu iki ayr\u0131 \u015firketin ticaret unvanlar\u0131n\u0131n benzerli\u011finden kaynaklanan haks\u0131z rekabet istemine ili\u015fkindir. Yarg\u0131tay; davac\u0131 \u015firketin ticaret unvan\u0131n\u0131 daha \u00f6nce tescil ettirdi\u011fini, daval\u0131 \u015firketin de ayn\u0131 soyad\u0131n\u0131 unvan\u0131nda kullanma hakk\u0131 mevcut ise de TTK m.47\/2 h\u00fckm\u00fc \u00e7er\u00e7evesinde ay\u0131rt edici ilaveler yapma zorunlulu\u011funun bulundu\u011funa karar vermi\u015ftir.<br \/>\n<em>Yarg\u0131tay 11. Hukuk Dairesi, E. 2000\/3792, K. 2000\/4770, T. 29.05.2000<\/em><\/div>\n<p>Bu karar, \u00f6zellikle aile \u015firketlerinde s\u0131k\u00e7a kar\u015f\u0131la\u015f\u0131lan soyad\u0131 benzerli\u011fi sorununa a\u00e7\u0131kl\u0131k getirmektedir. Ayn\u0131 soyad\u0131n\u0131 ta\u015f\u0131yan farkl\u0131 ki\u015filer ticaret unvanlar\u0131nda soyadlar\u0131n\u0131 kullanabilirler; ancak \u00f6nceden tescilli unvanla kar\u0131\u015f\u0131kl\u0131\u011f\u0131 \u00f6nlemek i\u00e7in mutlaka ay\u0131rt edici ek yapmalar\u0131 zorunludur.<\/p>\n<h3>Yarg\u0131tay Hukuk Genel Kurulu, E. 2017\/11-27, T. 2019 &#8211; Sessiz Kalma Yoluyla Hak Kayb\u0131 ve Ticaret Unvan\u0131n\u0131n Terkini<\/h3>\n<div class=\"ap-karar\">Dava, daval\u0131n\u0131n ticaret unvan\u0131n\u0131n davac\u0131n\u0131n tan\u0131nm\u0131\u015f marka ve ticaret unvan\u0131na tecav\u00fcz ve haks\u0131z rekabet te\u015fkil etti\u011finin tespiti, men&#8217;i, ref&#8217;i, daval\u0131n\u0131n ticaret unvan\u0131ndan ilgili ibarenin \u00e7\u0131kar\u0131lmas\u0131 ve sicilden terkini istemlerine ili\u015fkindir. Davac\u0131n\u0131n, daval\u0131 \u015firketin ticaret unvan\u0131n\u0131n tescilinden itibaren yakla\u015f\u0131k alt\u0131 y\u0131l sonra ihtarname g\u00f6ndermesi ve yakla\u015f\u0131k dokuz y\u0131l sonra dava a\u00e7mas\u0131 nedeniyle sessiz kalma yoluyla hak kayb\u0131na u\u011frad\u0131\u011f\u0131 kabul edilmi\u015ftir.<br \/>\n<em>YHGK, E. 2017\/11-27<\/em><\/div>\n<p>Bu karar, ticaret unvan\u0131 ihlallerinde zamanlama konusunda kritik bir uyar\u0131 niteli\u011findedir. Ticaret unvan\u0131n\u0131za benzer bir unvan\u0131n tescil edildi\u011fini tespit etti\u011finizde, makul s\u00fcre i\u00e7inde hukuki ad\u0131m atman\u0131z gerekmektedir. Uzun s\u00fcre sessiz kalmak, hak kayb\u0131na yol a\u00e7abilir ve sonradan terkin davas\u0131 a\u00e7man\u0131z reddedilebilir.<\/p>\n<h2>S\u0131k\u00e7a Sorulan Sorular<\/h2>\n<div>\u0130\u015fyeri \u00fcnvan\u0131 (ticaret unvan\u0131) nedir?\u0130\u015fyeri \u00fcnvan\u0131 yani ticaret unvan\u0131, bir tacirin ticari i\u015fletmesine ili\u015fkin i\u015flemleri yaparken kulland\u0131\u011f\u0131 ve onu di\u011fer tacirlerden ay\u0131rt etmeye yarayan resmi isimdir. TTK m.39 uyar\u0131nca her tacir, ticari i\u015flemlerini bu unvanla yapmak ve belgelerini bu unvan alt\u0131nda imzalamak zorundad\u0131r.<\/div>\n<div>Ticaret unvan\u0131 ile marka aras\u0131ndaki fark nedir?Ticaret unvan\u0131, taciri di\u011fer tacirlerden ay\u0131rt eder ve Ticaret Sicil M\u00fcd\u00fcrl\u00fc\u011f\u00fc&#8217;ne tescil edilir. Marka ise bir mal veya hizmeti di\u011ferlerinden ay\u0131rt eden i\u015faret olup T\u00dcRKPATENT&#8217;e tescil edilir. Her ikisinin ayr\u0131 ayr\u0131 tescil edilmesi \u00f6nerilir.<\/div>\n<div>Ticaret unvan\u0131 tescili zorunlu mudur?Evet. TTK m.40 uyar\u0131nca her tacir, ticari i\u015fletmesini a\u00e7t\u0131\u011f\u0131 g\u00fcnden itibaren 15 g\u00fcn i\u00e7inde ticaret unvan\u0131n\u0131 ticaret siciline tescil ve ilan ettirmek zorundad\u0131r. Bunu yapmayanlar 2026 y\u0131l\u0131 itibar\u0131yla 44.443 TL idari para cezas\u0131yla kar\u015f\u0131la\u015fabilir.<\/div>\n<div>Ticaret unvan\u0131 nereden sorgulan\u0131r?Ticaret unvan\u0131, T\u00fcrkiye Ticaret Sicili Gazetesi&#8217;nin resmi internet sitesi (ticaretsicil.gov.tr) \u00fczerinden sorgulanabilir. Bu sorgulama ile se\u00e7mek istedi\u011finiz unvan\u0131n daha \u00f6nce tescil edilip edilmedi\u011fini kontrol edebilirsiniz.<\/div>\n<div>SGK i\u015fyeri unvan listesi nas\u0131l al\u0131n\u0131r?E-Devlet&#8217;e giri\u015f yap\u0131p &#8220;SGK Tescil ve Hizmet D\u00f6k\u00fcm\u00fc&#8221; b\u00f6l\u00fcm\u00fcnden barkodlu belge olu\u015fturarak alabilirsiniz. Belgenin son sayfas\u0131nda i\u015fyeri unvan listesi yer al\u0131r.<\/div>\n<div>Ticaret unvan\u0131nda &#8220;T\u00fcrk&#8221; veya &#8220;T\u00fcrkiye&#8221; kelimesi kullan\u0131labilir mi?Hay\u0131r, &#8220;T\u00fcrk&#8221;, &#8220;T\u00fcrkiye&#8221;, &#8220;Cumhuriyet&#8221; ve &#8220;Milli&#8221; kelimeleri ancak Cumhurba\u015fkan\u0131 karar\u0131yla ticaret unvan\u0131nda kullan\u0131labilir. Bu izin olmaks\u0131z\u0131n bu kelimelerin kullan\u0131lmas\u0131 TTK m.46&#8217;ya ayk\u0131r\u0131d\u0131r.<\/div>\n<div>Ticaret unvan\u0131 de\u011fi\u015ftirilebilir mi?Evet. Genel kurul veya ortaklar kurulu karar\u0131yla ticaret unvan\u0131 de\u011fi\u015ftirilebilir. De\u011fi\u015fiklik Ticaret Sicil M\u00fcd\u00fcrl\u00fc\u011f\u00fc&#8217;ne bildirilmeli ve Ticaret Sicili Gazetesi&#8217;nde ilan edilmelidir. Ard\u0131ndan vergi dairesi, SGK ve di\u011fer resmi kurumlara bildirim yap\u0131lmal\u0131d\u0131r.<\/div>\n<div>Bir ki\u015fi birden fazla ticaret unvan\u0131na sahip olabilir mi?Her i\u015fletme i\u00e7in yaln\u0131zca bir ticaret unvan\u0131 tescil edilebilir. Ancak bir ki\u015fi birden fazla i\u015fletme a\u00e7abilir ve her biri i\u00e7in ayr\u0131 ticaret unvan\u0131 alabilir. Her i\u015fletmenin ayr\u0131 sicil kayd\u0131 ve vergi numaras\u0131 olmas\u0131 gerekir.<\/div>\n<div class=\"ap-cta\">\n<p><strong>Ticaret unvan\u0131n\u0131z\u0131 belirlerken marka tescilini de ihmal etmeyin.<\/strong><\/p>\n<p>Aylar Patent, marka vekili avukat Atakan Aylar liderli\u011finde ticaret unvan\u0131 uygunluk ara\u015ft\u0131rmas\u0131, marka tescili ve unvan-marka \u00e7ak\u0131\u015fma analizi hizmetleri sunmaktad\u0131r.<\/p>\n<p><a href=\"https:\/\/aylarpatent.com\/marka-tescili.html\">Hemen Dan\u0131\u015fmanl\u0131k Al\u0131n<\/a><\/p>\n<\/div>\n<p><strong>Kaynak ve Yasal Dayanak:<\/strong> 6102 Say\u0131l\u0131 T\u00fcrk Ticaret Kanunu (Madde 39-52), 6769 Say\u0131l\u0131 S\u0131nai M\u00fclkiyet Kanunu (Madde 7, 29), Ticaret Unvanlar\u0131 Hakk\u0131nda Tebli\u011f, 5510 Say\u0131l\u0131 Sosyal Sigortalar ve Genel Sa\u011fl\u0131k Sigortas\u0131 Kanunu (Madde 11), T\u00fcrkiye Ticaret Sicili Gazetesi (<a href=\"https:\/\/www.ticaretsicil.gov.tr\/\" target=\"_blank\" rel=\"noopener\">ticaretsicil.gov.tr<\/a>), Yarg\u0131tay 11. Hukuk Dairesi ve Hukuk Genel Kurulu emsal kararlar\u0131.<\/p>\n<\/div>\n<p><!-- JSON-LD Structured Data --><br \/>\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Article\",\"headline\":\"\u0130\u015fyeri \u00dcnvan\u0131 Nedir? Ticaret Unvan\u0131 Nas\u0131l Al\u0131n\u0131r? 2026 G\u00fcncel Rehber\",\"author\":{\"@type\":\"Person\",\"name\":\"Av. 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TTK kurallar\u0131, \u015firket t\u00fcrlerine g\u00f6re unvan \u00f6rnekleri, tescil s\u00fcreci, idari para cezalar\u0131 ve Yarg\u0131tay kararlar\u0131.\"}<\/script><\/p>\n<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"\u0130\u015fyeri \u00fcnvan\u0131 (ticaret unvan\u0131) nedir?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Tacirin ticari i\u015flemlerini yaparken kulland\u0131\u011f\u0131 ve onu di\u011fer tacirlerden ay\u0131rt etmeye yarayan resmi isimdir.\"}},{\"@type\":\"Question\",\"name\":\"Ticaret unvan\u0131 ile marka aras\u0131ndaki fark nedir?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ticaret unvan\u0131 taciri, marka ise mal\/hizmeti ay\u0131rt eder. 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TTK m.40 uyar\u0131nca i\u015fletme a\u00e7\u0131ld\u0131\u011f\u0131 g\u00fcnden itibaren 15 g\u00fcn i\u00e7inde ticaret siciline &hellip; <a href=\"https:\/\/aylarpatent.com\/blog\/isyeri-unvani\/\" class=\"more-link\">Okumaya devam et<span class=\"screen-reader-text\"> &#8220;\u0130\u015fyeri \u00dcnvan\u0131 Nedir? Ticaret Unvan\u0131 Nas\u0131l Al\u0131n\u0131r? 2026&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0130\u015fyeri \u00dcnvan\u0131 Nedir? 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