{"id":516,"date":"2026-04-09T12:11:45","date_gmt":"2026-04-09T09:11:45","guid":{"rendered":"https:\/\/aylarpatent.com\/blog\/?p=516"},"modified":"2026-04-09T12:11:45","modified_gmt":"2026-04-09T09:11:45","slug":"is-yeri-unvani-nedir","status":"publish","type":"post","link":"https:\/\/aylarpatent.com\/blog\/is-yeri-unvani-nedir\/","title":{"rendered":"\u0130\u015f yeri \u00dcnvan\u0131 Nedir? 2026 | Ticaret Unvan\u0131, Tescil ve Marka Korumas\u0131"},"content":{"rendered":"<p><!-- ============================================================ \ud83d\udccc \u00d6NER\u0130LEN BA\u015eLIK (H1 \u2014 Sayfaya Manuel Eklenecek): \u0130\u015fyeri \u00dcnvan\u0131 Nedir? 2026 | Ticaret Unvan\u0131, Tescil ve Marka Korumas\u0131 \ud83d\udccc \u00d6NER\u0130LEN META DESCRIPTION (158 karakter): \u0130\u015fyeri \u00fcnvan\u0131 nedir? Ticaret unvan\u0131 ve marka fark\u0131, TTK zorunluluklar\u0131, e-Devlet sorgulama, unvan se\u00e7imi kurallar\u0131 ve marka tescili rehberi 2026. ============================================================ --><\/p>\n<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Article\",\"headline\":\"\u0130\u015fyeri \u00dcnvan\u0131 Nedir? 2026 | Ticaret Unvan\u0131, Tescil ve Marka Korumas\u0131\",\"description\":\"\u0130\u015fyeri \u00fcnvan\u0131 nedir? Ticaret unvan\u0131 ve marka tescili fark\u0131, TTK zorunluluklar\u0131, e-Devlet ve Ticaret Sicil Gazetesi sorgulama, unvan se\u00e7imi kurallar\u0131 ve marka korumas\u0131 rehberi 2026.\",\"datePublished\":\"2026-03-01\",\"dateModified\":\"2026-03-01\",\"author\":{\"@type\":\"Person\",\"name\":\"Av. Atakan AYLAR\",\"jobTitle\":\"Avukat ve Marka Vekili\",\"url\":\"https:\/\/aylarpatent.com\"},\"publisher\":{\"@type\":\"Organization\",\"name\":\"Aylar Patent\",\"url\":\"https:\/\/aylarpatent.com\"},\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aylarpatent.com\/blog\/isyeri-unvani-nedir\/\"}}<\/script><\/p>\n<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"\u0130\u015fyeri \u00fcnvan\u0131 nedir?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0130\u015fyeri \u00fcnvan\u0131 (ticaret unvan\u0131), bir i\u015fletmenin ticari faaliyetlerini y\u00fcr\u00fct\u00fcrken resmi makamlarca (Ticaret Sicili, Vergi Dairesi) tescil edilmi\u015f yasal ad\u0131d\u0131r. T\u00fcrk Ticaret Kanunu'na g\u00f6re her tacir ticaret unvan\u0131 se\u00e7mek ve tescil ettirmek zorundad\u0131r.\"}},{\"@type\":\"Question\",\"name\":\"Ticaret unvan\u0131 ile marka aras\u0131ndaki fark nedir?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ticaret unvan\u0131 \u015firketi hukuki olarak tan\u0131mlayan resmi isimdir ve Ticaret Sicili'ne kaydedilir; genellikle il d\u00fczeyinde s\u0131n\u0131rl\u0131 koruma sa\u011flar. Marka tescili ise \u00fcr\u00fcn\/hizmetleri t\u00fcm T\u00fcrkiye'de korur; cezai yapt\u0131r\u0131m ve e-ticaret platform \u015fik\u00e2yeti gibi g\u00fc\u00e7l\u00fc haklara sahiptir.\"}},{\"@type\":\"Question\",\"name\":\"\u0130\u015fyeri \u00fcnvan\u0131 e-Devlet'te nas\u0131l sorgulan\u0131r?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"e-Devlet \u00fczerinden SGK hizmet d\u00f6k\u00fcm\u00fcnde \u00e7al\u0131\u015fma ge\u00e7mi\u015finizdeki i\u015fyeri unvanlar\u0131n\u0131 g\u00f6rebilirsiniz. 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.author-table{width:100%;border-collapse:collapse;font-size:.86rem;table-layout:fixed}.iu26 .author-table td{padding:.35rem .5rem;vertical-align:top;word-break:break-word;border-bottom:1px solid #dde5ef}.iu26 .author-table tr:last-child td{border-bottom:none}.iu26 .author-table td:first-child{font-weight:700;color:#1a3e69;width:170px}@media(max-width:640px){.iu26 .kavram-grid{grid-template-columns:1fr}.iu26 .fark-grid,.iu26 .sirket-grid{grid-template-columns:1fr}.iu26 .author-box{flex-direction:column}.iu26 h2{font-size:1.15rem}.iu26 .data-table th,.iu26 .data-table td{padding:.35rem .5rem;font-size:.78rem}.iu26 .author-table td:first-child{width:130px}}<\/style>\n<div class=\"iu26\">\n<div id=\"ai-bakisi\" class=\"ai-box\">\n<div class=\"ai-box-title\">\u0130\u015fyeri \u00dcnvan\u0131 Nedir?<\/div>\n<p><strong>\u0130\u015fyeri \u00fcnvan\u0131 (ticaret unvan\u0131)<\/strong>, bir i\u015fletmenin ticari faaliyetlerini y\u00fcr\u00fct\u00fcrken resmi makamlarca tescil edilmi\u015f yasal ad\u0131d\u0131r. <a href=\"https:\/\/www.ticaretsiciligazetesi.gov.tr\/\" target=\"_blank\" rel=\"noopener\">T\u00fcrkiye Ticaret Sicili<\/a> ve vergi dairesi kayd\u0131nda yer alan bu isim, i\u015fletmenin hukuki kimli\u011fini olu\u015fturur.<\/p>\n<ul>\n<li><strong>Ticaret unvan\u0131:<\/strong> \u015eirketi hukuki olarak tan\u0131mlar \u2014 Ticaret Sicili&#8217;ne kaydedilir (TTK m.39)<\/li>\n<li><strong>\u0130\u015f unvan\u0131 (pozisyon):<\/strong> \u00c7al\u0131\u015fan\u0131n g\u00f6revini belirtir \u2014 Sat\u0131\u015f M\u00fcd\u00fcr\u00fc, Uzman, Koordinat\u00f6r gibi<\/li>\n<li><strong>Kritik fark:<\/strong> Ticaret sicili tescili <a href=\"https:\/\/aylarpatent.com\/\">marka tescili<\/a> sa\u011flamaz \u2014 ikisi ayr\u0131 i\u015flemlerdir<\/li>\n<li><strong>Sorgulama:<\/strong> e-Devlet SGK d\u00f6k\u00fcm\u00fc veya Ticaret Sicili Gazetesi<\/li>\n<li><strong>2026 Marka Tescil Toplam Harc\u0131 (tek s\u0131n\u0131f):<\/strong> <strong>9.830 TL<\/strong><\/li>\n<\/ul>\n<\/div>\n<details class=\"toc-wrap\" open=\"\">\n<summary>\ud83d\udccb \u0130\u00e7indekiler<\/summary>\n<ul class=\"toc-list\">\n<li><a href=\"#unvan-nedir\">1. \u0130\u015fyeri \u00dcnvan\u0131 Nedir?<\/a><\/li>\n<li><a href=\"#uc-kavram\">2. S\u0131k\u00e7a Kar\u0131\u015ft\u0131r\u0131lan \u00dc\u00e7 Kavram<\/a><\/li>\n<li><a href=\"#ttk-zorunluluk\">3. TTK&#8217;da Ticaret Unvan\u0131 Zorunlulu\u011fu<\/a><\/li>\n<li><a href=\"#unvan-cesitleri\">4. \u015eirket T\u00fcr\u00fcne G\u00f6re Ticaret Unvan\u0131 \u00d6rnekleri<\/a><\/li>\n<li><a href=\"#unvan-secimi\">5. Ticaret Unvan\u0131 Se\u00e7iminde Kurallar<\/a><\/li>\n<li><a href=\"#unvan-sorgulama\">6. \u0130\u015fyeri \u00dcnvan\u0131 Nas\u0131l \u00d6\u011frenilir? \u2014 Sorgulama Y\u00f6ntemleri<\/a><\/li>\n<li><a href=\"#unvan-marka-farki\">7. Ticaret Unvan\u0131 ile Marka Tescilinin Fark\u0131<\/a><\/li>\n<li><a href=\"#neden-marka\">8. Neden Ticaret Unvan\u0131n\u0131z\u0131 Marka Olarak da Tescil Ettirmelisiniz?<\/a><\/li>\n<li><a href=\"#unvan-degisikligi\">9. Ticaret Unvan\u0131 De\u011fi\u015fikli\u011fi<\/a><\/li>\n<li><a href=\"#ucretler\">10. 2026 G\u00fcncel Marka Tescil \u00dccretleri<\/a><\/li>\n<li><a href=\"#sss\">11. S\u0131k\u00e7a Sorulan Sorular<\/a><\/li>\n<\/ul>\n<\/details>\n<h2 id=\"unvan-nedir\">\u0130\u015fyeri \u00dcnvan\u0131 Nedir?<\/h2>\n<p><strong>\u0130\u015fyeri \u00fcnvan\u0131<\/strong> veya <strong>ticaret unvan\u0131<\/strong>, bir tacirin (\u015fah\u0131s veya \u015firket) ticari faaliyetlerinde kulland\u0131\u011f\u0131, Ticaret Sicili&#8217;ne tescil edilmi\u015f resmi yasal ad\u0131d\u0131r. \u015eirketin t\u00fcm resmi evraklar\u0131nda, s\u00f6zle\u015fmelerinde, fatura ve belgelerinde bu isim kullan\u0131l\u0131r.<\/p>\n<p>G\u00fcnl\u00fck dilde &#8220;i\u015fyeri \u00fcnvan\u0131&#8221; ifadesi iki farkl\u0131 anlamda kullan\u0131lmaktad\u0131r:<\/p>\n<ul>\n<li><strong>Ticari \u00fcnvan (hukuki isim):<\/strong> \u015eirketin resmi ad\u0131 \u2014 &#8220;ABC G\u0131da \u0130n\u015faat Ltd. \u015eti.&#8221; gibi<\/li>\n<li><strong>\u0130\u015f \u00fcnvan\u0131 (pozisyon):<\/strong> \u00c7al\u0131\u015fan\u0131n i\u015fteki rol\u00fc \u2014 &#8220;Sat\u0131\u015f M\u00fcd\u00fcr\u00fc&#8221;, &#8220;K\u0131demli Uzman&#8221;, &#8220;Proje Koordinat\u00f6r\u00fc&#8221; gibi<\/li>\n<\/ul>\n<h2 id=\"uc-kavram\">S\u0131k\u00e7a Kar\u0131\u015ft\u0131r\u0131lan \u00dc\u00e7 Kavram<\/h2>\n<div class=\"kavram-grid\">\n<div class=\"kc\">\n<h4>\ud83c\udfe2 Ticaret Unvan\u0131<\/h4>\n<p>\u015eirketin hukuki kimli\u011fini olu\u015fturan resmi yasal isimdir. Ticaret Sicili&#8217;ne kaydedilir. \u015eirket t\u00fcr\u00fcn\u00fc i\u00e7ermek zorundad\u0131r (Ltd. \u015eti., A.\u015e. vb.). TTK kapsam\u0131nda zorunludur.<\/p>\n<\/div>\n<div class=\"kc\">\n<h4>\ud83c\udfea \u0130\u015fletme Ad\u0131<\/h4>\n<p>\u015eirketin m\u00fc\u015fterilere y\u00f6nelik kulland\u0131\u011f\u0131, ticaret unvan\u0131ndan farkl\u0131 olabilen ticari isimdir. Tescili zorunlu de\u011fildir ancak tercih edilirse sicile kaydedilir. Markayla \u00f6zde\u015fle\u015febilir.<\/p>\n<\/div>\n<div class=\"kc\">\n<h4>\ud83d\udc54 \u0130\u015f Unvan\u0131 (Pozisyon)<\/h4>\n<p>\u00c7al\u0131\u015fan\u0131n o i\u015fyerindeki g\u00f6rev ve pozisyonunu belirtir. Kariyer belgelerinde, LinkedIn ve i\u015f ilanlar\u0131nda kullan\u0131l\u0131r. Hukuki ba\u011flay\u0131c\u0131l\u0131\u011f\u0131 yoktur; i\u015fveren serbest\u00e7e belirler.<\/p>\n<\/div>\n<\/div>\n<div class=\"highlight-box\">\n<p>\ud83d\udca1 <strong>Kritik ayr\u0131m:<\/strong> Bir \u015firketin ticaret unvan\u0131, i\u015fletme ad\u0131 ve markas\u0131 birbirinden farkl\u0131 olabilir. \u00d6rne\u011fin unvan &#8220;XYZ Tekstil Ltd. \u015eti.&#8221; iken i\u015fletme ad\u0131 &#8220;ZYX Giyim&#8221;, marka ise &#8220;NOVA&#8221; olabilir. Her biri ayr\u0131 hukuki stat\u00fcye sahiptir.<\/p>\n<\/div>\n<h2 id=\"ttk-zorunluluk\">TTK&#8217;da Ticaret Unvan\u0131 Zorunlulu\u011fu<\/h2>\n<p><a href=\"https:\/\/www.mevzuat.gov.tr\/mevzuat?MevzuatNo=6102&amp;MevzuatTur=1&amp;MevzuatTertip=5\" target=\"_blank\" rel=\"noopener\">6102 say\u0131l\u0131 T\u00fcrk Ticaret Kanunu (TTK)<\/a>&#8216;nun 39\u201355. maddeleri ticaret unvan\u0131n\u0131 d\u00fczenlemektedir.<\/p>\n<div class=\"law-box\">\n<div class=\"law-title\">TTK Madde 39 \u2014 Ticaret Unvan\u0131 Zorunlulu\u011fu<\/div>\n<p>Her tacir ticaret unvan\u0131 se\u00e7mek ve bu unvan\u0131 ticaret siciline tescil ettirmek zorundad\u0131r. Tescil edilmi\u015f ticaret unvan\u0131n\u0131 tescil edildi\u011fi \u015fekilde kullanmak zorundad\u0131r.<\/p>\n<\/div>\n<p>TTK kapsam\u0131ndaki temel kurallar:<\/p>\n<ul>\n<li><strong>Se\u00e7im ve tescil zorunlulu\u011fu:<\/strong> Her tacir ticaret unvan\u0131 se\u00e7mek ve sicile tescil ettirmek zorundad\u0131r<\/li>\n<li><strong>Kullan\u0131m zorunlulu\u011fu:<\/strong> Tescil edilen unvan\u0131n i\u015fyeri, ara\u00e7 ve k\u0131rtasiyede tam ve do\u011fru \u015fekilde kullan\u0131lmas\u0131 gerekir<\/li>\n<li><strong>Ay\u0131rt edicilik:<\/strong> Unvan, ayn\u0131 sicilin kay\u0131tl\u0131 unvanlar\u0131ndan a\u00e7\u0131k\u00e7a farkl\u0131 olmal\u0131d\u0131r<\/li>\n<li><strong>\u015eirket t\u00fcr\u00fc belirtimi:<\/strong> Unvanda \u015firket t\u00fcr\u00fc k\u0131saltmas\u0131 belirtilmek zorundad\u0131r<\/li>\n<li><strong>Ger\u00e7e\u011fe uygunluk:<\/strong> Unvan, kamuyu yan\u0131ltacak nitelikte olamaz<\/li>\n<\/ul>\n<h2 id=\"unvan-cesitleri\">\u015eirket T\u00fcr\u00fcne G\u00f6re Ticaret Unvan\u0131 \u00d6rnekleri<\/h2>\n<div class=\"sirket-grid\">\n<div class=\"sg\">\n<h4>\ud83c\udfe2 Anonim \u015eirket (A.\u015e.)<\/h4>\n<p>Unvanda &#8220;Anonim \u015eirket&#8221; veya k\u0131saca &#8220;A.\u015e.&#8221; ibaresi zorunludur.<br \/>\n\u00d6rnek: <em>XYZ Teknoloji Anonim \u015eirketi<\/em><\/p>\n<\/div>\n<div class=\"sg\">\n<h4>\ud83c\udfec Limited \u015eirket (Ltd. \u015eti.)<\/h4>\n<p>Unvanda &#8220;Limited \u015eirketi&#8221; veya &#8220;Ltd. \u015eti.&#8221; ibaresi zorunludur.<br \/>\n\u00d6rnek: <em>ABC G\u0131da \u0130n\u015faat Limited \u015eirketi<\/em><\/p>\n<\/div>\n<div class=\"sg\">\n<h4>\ud83e\udd1d Kolektif \u015eirket<\/h4>\n<p>Ortaklar\u0131n soyad\u0131 veya unvan\u0131n tamam\u0131ndan olu\u015fur. \u015eirket t\u00fcr\u00fc ibaresi eklenir.<br \/>\n\u00d6rnek: <em>Aylar ve Ortaklar\u0131 Kolektif \u015eirketi<\/em><\/p>\n<\/div>\n<div class=\"sg\">\n<h4>\ud83d\udc64 \u015eah\u0131s \u0130\u015fletmesi (\u015eah\u0131s Tacir)<\/h4>\n<p>Ad ve soyad\u0131 i\u00e7ermek zorundad\u0131r. Ek ibare serbesttir.<br \/>\n\u00d6rnek: <em>Atakan AYLAR \u2014 Patent Dan\u0131\u015fmanl\u0131k<\/em><\/p>\n<\/div>\n<\/div>\n<table class=\"data-table\">\n<thead>\n<tr>\n<th>\u015eirket T\u00fcr\u00fc<\/th>\n<th>Zorunlu Unvan Unsuru<\/th>\n<th>\u00d6rnek<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Anonim \u015eirket<\/td>\n<td>A.\u015e. veya Anonim \u015eirketi<\/td>\n<td>\u00d6rnek Teknoloji A.\u015e.<\/td>\n<\/tr>\n<tr>\n<td>Limited \u015eirket<\/td>\n<td>Ltd. \u015eti. veya Limited \u015eirketi<\/td>\n<td>\u00d6rnek G\u0131da Ltd. \u015eti.<\/td>\n<\/tr>\n<tr>\n<td>Kolektif \u015eirket<\/td>\n<td>Ortak ad\u0131 + \u015eirketi<\/td>\n<td>Aylar ve Ortaklar\u0131 Kolektif \u015eirketi<\/td>\n<\/tr>\n<tr>\n<td>Komandit \u015eirket<\/td>\n<td>Komandite ortak ad\u0131 + \u015eirketi<\/td>\n<td>Ali YILMAZ Komandit \u015eirketi<\/td>\n<\/tr>\n<tr>\n<td>\u015eah\u0131s Taciri<\/td>\n<td>Ad + Soyad (zorunlu)<\/td>\n<td>Mehmet KAYA Tekstil<\/td>\n<\/tr>\n<tr>\n<td>Kooperatif<\/td>\n<td>Kooperatif ibaresi<\/td>\n<td>\u00d6rnek Tar\u0131m Kalk\u0131nma Kooperatifi<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"unvan-secimi\">Ticaret Unvan\u0131 Se\u00e7iminde Kurallar<\/h2>\n<p>Ticaret unvan\u0131 se\u00e7imi, hem TTK hem de T\u00dcRKPATENT mevzuat\u0131 a\u00e7\u0131s\u0131ndan dikkat gerektiren kritik bir karard\u0131r.<\/p>\n<h3>TTK Kapsam\u0131nda Yasaklar<\/h3>\n<ul>\n<li>Ba\u015fkas\u0131n\u0131n tescilli unvan\u0131yla ayn\u0131 veya yan\u0131lt\u0131c\u0131 derecede benzer unvan se\u00e7ilemez<\/li>\n<li>Kamuyu yan\u0131ltacak, sahte faaliyet alan\u0131 ima eden veya ahlaka ayk\u0131r\u0131 unvanlar yasaklanm\u0131\u015ft\u0131r<\/li>\n<li>&#8220;T\u00fcrkiye&#8221;, &#8220;Cumhuriyet&#8221;, &#8220;Milli&#8221; gibi ibareler \u00f6zel izin gerektirmektedir<\/li>\n<li>Yabanc\u0131 ki\u015fi adlar\u0131n\u0131n kullan\u0131m\u0131 k\u0131s\u0131tlamalara tabidir<\/li>\n<\/ul>\n<h3>Stratejik Tavsiyeler<\/h3>\n<ul>\n<li><strong>Ay\u0131rt edici se\u00e7in:<\/strong> Sekt\u00f6rde s\u0131radan veya tan\u0131mlay\u0131c\u0131 isimler marka tescilinde reddedilir; \u00f6zg\u00fcn isimler hem ticaret sicilinde hem T\u00dcRKPATENT&#8217;te daha kolay kabul g\u00f6r\u00fcr<\/li>\n<li><strong>\u00d6nce marka ara\u015ft\u0131rmas\u0131 yap\u0131n:<\/strong> Ticaret siciline tescil edilmi\u015f bir isim T\u00dcRKPATENT&#8217;te reddedilebilir; her iki veri taban\u0131 da ayr\u0131 ayr\u0131 taranmal\u0131d\u0131r<\/li>\n<li><strong>Alan ad\u0131n\u0131 da kontrol edin:<\/strong> Se\u00e7ece\u011finiz unvan i\u00e7in .com ve .com.tr domain&#8217;leri m\u00fcsait mi kontrol edin<\/li>\n<li><strong>Sosyal medyay\u0131 taray\u0131n:<\/strong> Instagram, LinkedIn ve TikTok&#8217;ta se\u00e7ece\u011finiz ismin kullan\u0131mda olup olmad\u0131\u011f\u0131n\u0131 ara\u015ft\u0131r\u0131n<\/li>\n<\/ul>\n<h2 id=\"unvan-sorgulama\">\u0130\u015fyeri \u00dcnvan\u0131 Nas\u0131l \u00d6\u011frenilir? \u2014 Sorgulama Y\u00f6ntemleri<\/h2>\n<ul class=\"sorgu-steps\">\n<li><strong>e-Devlet \u2014 SGK Hizmet D\u00f6k\u00fcm\u00fc<\/strong><br \/>\nKendi \u00e7al\u0131\u015fma ge\u00e7mi\u015finizdeki i\u015fyeri unvanlar\u0131n\u0131 g\u00f6rmek i\u00e7in e-Devlet&#8217;e giri\u015f yap\u0131n \u2192 SGK \u2192 &#8220;SGK Tescil ve Hizmet D\u00f6k\u00fcm\u00fc&#8221; veya &#8220;\u0130\u015fyeri Unvan Listesi&#8221; sayfas\u0131n\u0131 kullan\u0131n. \u00c7al\u0131\u015ft\u0131\u011f\u0131n\u0131z d\u00f6nemlere ait t\u00fcm i\u015fyeri unvanlar\u0131 g\u00f6r\u00fcnt\u00fclenir.<\/li>\n<li><strong>Ticaret Sicili Gazetesi (ticaretsiciligazetesi.gov.tr)<\/strong><br \/>\nMevcut bir \u015firketin ticaret unvan\u0131n\u0131, kurulu\u015f bilgilerini ve sicil kay\u0131tlar\u0131n\u0131 sorgulamak i\u00e7in kullan\u0131l\u0131r. Unvan, sicil numaras\u0131 veya vergi kimlik numaras\u0131yla arama yap\u0131labilir.<\/li>\n<li><strong>MERS\u0130S (mersis.gtb.gov.tr)<\/strong><br \/>\nMerkezi Sicil Kay\u0131t Sistemi \u00fczerinden t\u00fcm tescilli \u015firketlerin unvan, adres ve y\u00f6netici bilgilerine eri\u015filebilir.<\/li>\n<li><strong>Ticaret Odas\u0131 \/ B\u00f6lge M\u00fcd\u00fcrl\u00fc\u011f\u00fc<\/strong><br \/>\n\u0130stanbul i\u00e7in \u0130TO, Ankara i\u00e7in ATO gibi ticaret odalar\u0131n\u0131n bilgi bankalar\u0131 \u00fczerinden firmalar\u0131n unvan sorgulama imk\u00e2n\u0131 mevcuttur.<\/li>\n<li><strong>T\u00dcRKPATENT Marka Sorgulama<\/strong><br \/>\nTescilsiz \u00fcnvan\u0131n\u0131z\u0131n ba\u015fkas\u0131 ad\u0131na marka olarak tescil edilip edilmedi\u011fini kontrol etmek i\u00e7in <a href=\"https:\/\/aylarpatent.com\/marka-sorgula.php\">Marka Sorgulama<\/a> arac\u0131m\u0131z\u0131 kullanabilirsiniz.<\/li>\n<\/ul>\n<h2 id=\"unvan-marka-farki\">Ticaret Unvan\u0131 ile Marka Tescilinin Fark\u0131<\/h2>\n<div class=\"fark-grid\">\n<div class=\"fk secondary\">\n<h4>\ud83c\udfe2 Ticaret Unvan\u0131 (Ticaret Sicili)<\/h4>\n<ul>\n<li>Tescil yeri: Ticaret Sicili M\u00fcd\u00fcrl\u00fc\u011f\u00fc<\/li>\n<li>Dayand\u0131\u011f\u0131 kanun: TTK (6102 say\u0131l\u0131)<\/li>\n<li>Koruma kapsam\u0131: Genellikle il d\u00fczeyinde<\/li>\n<li>Marka korumas\u0131: \u274c Sa\u011flamaz<\/li>\n<li>Cezai yapt\u0131r\u0131m: Yok \/ \u00e7ok s\u0131n\u0131rl\u0131<\/li>\n<li>E-ticaret \u015fik\u00e2yeti: \u274c Yap\u0131lamaz<\/li>\n<li>Uluslararas\u0131: \u274c M\u00fcmk\u00fcn de\u011fil<\/li>\n<\/ul>\n<\/div>\n<div class=\"fk primary\">\n<h4>\u2705 Marka Tescili (T\u00dcRKPATENT)<\/h4>\n<ul>\n<li>Tescil yeri: T\u00dcRKPATENT (EPATS)<\/li>\n<li>Dayand\u0131\u011f\u0131 kanun: SMK (6769 say\u0131l\u0131)<\/li>\n<li>Koruma kapsam\u0131: T\u00fcm T\u00fcrkiye<\/li>\n<li>Cezai yapt\u0131r\u0131m: SMK m.30 (1\u20133 y\u0131l hapis)<\/li>\n<li>E-ticaret \u015fik\u00e2yeti: \u2705 Yap\u0131labilir<\/li>\n<li>Uluslararas\u0131: \u2705 Madrid Protokol\u00fc<\/li>\n<li>Lisans\/franchise: \u2705 Verilebilir<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"warn-box\">\n<p>\u26a0\ufe0f <strong>Tehlikeli yan\u0131lg\u0131:<\/strong> &#8220;Ticaret siciline tescil ettirdim, isim korunuyor&#8221; d\u00fc\u015f\u00fcncesi yanl\u0131\u015ft\u0131r. Bir rakip sizin ticaret unvan\u0131n\u0131zla ayn\u0131 ismi T\u00dcRKPATENT&#8217;e marka olarak tescil ettirebilir ve sizden o ismi kullanmay\u0131 durdurman\u0131z\u0131 talep edebilir. Ticaret sicili kayd\u0131 bunu <strong>engellemez<\/strong>.<\/p>\n<\/div>\n<h2 id=\"neden-marka\">Neden Ticaret Unvan\u0131n\u0131z\u0131 Marka Olarak da Tescil Ettirmelisiniz?<\/h2>\n<p>Ticaret unvan\u0131 tescili ile marka tescili birbirini tamamlayan; birinin eksik olmas\u0131 halinde ciddi hukuki riskler do\u011furan iki ayr\u0131 koruma mekanizmas\u0131d\u0131r.<\/p>\n<ul>\n<li><strong>K\u00f6t\u00fc niyetli tescil engeli:<\/strong> Rakipler veya \u00fc\u00e7\u00fcnc\u00fc ki\u015filer sizin unvan\u0131n\u0131z\u0131 marka olarak tescil edemez; \u00f6ncelik hakk\u0131 size ait olur<\/li>\n<li><strong>E-ticaret g\u00fcvencesi:<\/strong> Trendyol, Amazon, Hepsiburada&#8217;da ayn\u0131 isimle sat\u0131\u015f yapan kopyac\u0131lara kar\u015f\u0131 platform \u015fik\u00e2yeti i\u00e7in tescil belgesi zorunludur<\/li>\n<li><strong>Sosyal medya korumas\u0131:<\/strong> Instagram ve TikTok&#8217;ta kopyac\u0131 hesaplara kar\u015f\u0131 \u015fik\u00e2yet i\u00e7in tescil belgesi gerekmektedir<\/li>\n<li><strong>Franchise ve \u015fube a\u00e7ma:<\/strong> Tescilli marka \u00fczerinden franchise anla\u015fmas\u0131 yap\u0131labilir; tescilsiz isimle bu m\u00fcmk\u00fcn de\u011fildir<\/li>\n<li><strong>Marka de\u011feri:<\/strong> Tescilli marka, i\u015fletmenin maddi olmayan duran varl\u0131\u011f\u0131 olarak bilan\u00e7o de\u011ferine eklenir<\/li>\n<\/ul>\n<div class=\"cta-box\">\n<p>\u0130\u015fyeri \u00fcnvan\u0131n\u0131z\u0131 T\u00dcRKPATENT&#8217;te marka olarak tescil ettirin \u2014 tam koruma i\u00e7in Av. Atakan AYLAR ekibiyle \u00e7al\u0131\u015f\u0131n.<\/p>\n<p><a href=\"tel:05417238552\">\ud83d\udcde 0541 723 85 52 \u2014 \u00dccretsiz \u0130lk De\u011ferlendirme<\/a><\/p>\n<\/div>\n<h2 id=\"unvan-degisikligi\">Ticaret Unvan\u0131 De\u011fi\u015fikli\u011fi<\/h2>\n<p>Ticaret unvan\u0131 de\u011fi\u015fikli\u011fi, \u015firketin genel kurul veya m\u00fcd\u00fcrler kurulu karar\u0131yla yap\u0131l\u0131r ve Ticaret Sicili&#8217;ne tescil ettirilir. Dikkat edilmesi gerekenler:<\/p>\n<ul>\n<li>Eski unvanla d\u00fczenlenmi\u015f s\u00f6zle\u015fmeler ve faturalar yasal ge\u00e7erlili\u011fini korur<\/li>\n<li>Vergi dairesi, SGK ve di\u011fer resmi kurumlara unvan de\u011fi\u015fikli\u011fi bildirimi yap\u0131lmal\u0131d\u0131r<\/li>\n<li>Tescilli markan\u0131z varsa T\u00dcRKPATENT&#8217;e de de\u011fi\u015fiklik bildiriminde bulunulmal\u0131d\u0131r<\/li>\n<li>Yeni unvan i\u00e7in ayr\u0131ca marka ara\u015ft\u0131rmas\u0131 ve gerekirse marka tescil ba\u015fvurusu yap\u0131lmal\u0131d\u0131r<\/li>\n<\/ul>\n<div class=\"success-box\">\n<p>\u2705 Unvan de\u011fi\u015fikli\u011finde mevcut markan\u0131z\u0131 iptal etmek yerine yeni unvan i\u00e7in ek marka ba\u015fvurusu yap\u0131lmas\u0131 genellikle daha avantajl\u0131d\u0131r. Bu strateji i\u00e7in uzman marka vekiliyle g\u00f6r\u00fc\u015fmenizi \u00f6neririz.<\/p>\n<\/div>\n<h2 id=\"ucretler\">2026 G\u00fcncel Marka Tescil \u00dccretleri<\/h2>\n<table class=\"data-table\">\n<thead>\n<tr>\n<th>\u0130\u015flem<\/th>\n<th>2025<\/th>\n<th>2026<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Tek S\u0131n\u0131f Ba\u015fvuru Harc\u0131<\/td>\n<td>2.350 TL<\/td>\n<td><strong>2.820 TL<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Tescil Belgesi Harc\u0131<\/td>\n<td>5.790 TL<\/td>\n<td><strong>7.010 TL<\/strong><\/td>\n<\/tr>\n<tr class=\"total-row\">\n<td>Tek S\u0131n\u0131f Toplam Har\u00e7<\/td>\n<td>8.140 TL<\/td>\n<td><strong>9.830 TL<\/strong><\/td>\n<\/tr>\n<tr>\n<td>\u0130ki S\u0131n\u0131f Toplam<\/td>\n<td>\u2014<\/td>\n<td><strong>12.650 TL<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Marka Devir Kayd\u0131<\/td>\n<td>\u2014<\/td>\n<td><strong>5.960 TL<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Yenileme (2 s\u0131n\u0131fa kadar)<\/td>\n<td>7.210 TL<\/td>\n<td><strong>8.730 TL<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"font-size: .83rem; color: #555;\">Kaynak: <a href=\"https:\/\/www.turkpatent.gov.tr\/marka-islem-ucretleri\" target=\"_blank\" rel=\"noopener\">T\u00dcRKPATENT 2026 Resmi Marka \u0130\u015flem \u00dccretleri<\/a><\/p>\n<h2 id=\"sss\">S\u0131k\u00e7a Sorulan Sorular<\/h2>\n<details class=\"faq-item\">\n<summary>\u0130\u015fyeri \u00fcnvan\u0131 nedir?<\/summary>\n<div class=\"faq-a\">\u0130\u015fyeri \u00fcnvan\u0131 (ticaret unvan\u0131), bir i\u015fletmenin ticari faaliyetlerini y\u00fcr\u00fct\u00fcrken Ticaret Sicili ve vergi dairesinde tescil edilmi\u015f yasal ad\u0131d\u0131r. T\u00fcrk Ticaret Kanunu&#8217;na (TTK m.39) g\u00f6re her tacir ticaret unvan\u0131 se\u00e7mek ve tescil ettirmek zorundad\u0131r. T\u00fcm resmi evraklarda bu isim kullan\u0131l\u0131r.<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>\u0130\u015fyeri \u00fcnvan\u0131 ile i\u015f \u00fcnvan\u0131 aras\u0131ndaki fark nedir?<\/summary>\n<div class=\"faq-a\">\u0130\u015fyeri \u00fcnvan\u0131 (ticaret unvan\u0131), \u015firketin resmi hukuki ad\u0131d\u0131r \u2014 &#8220;XYZ G\u0131da Ltd. \u015eti.&#8221; gibi. \u0130\u015f \u00fcnvan\u0131 ise \u00e7al\u0131\u015fan\u0131n o i\u015fyerindeki pozisyonunu belirtir \u2014 &#8220;Sat\u0131\u015f M\u00fcd\u00fcr\u00fc&#8221;, &#8220;Proje Koordinat\u00f6r\u00fc&#8221; gibi. Birincisi ticaret siciline, ikincisi insan kaynaklar\u0131 sistemine ve kariyer belgelerine aittir.<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>Ticaret unvan\u0131 ile marka aras\u0131ndaki fark nedir?<\/summary>\n<div class=\"faq-a\">Ticaret unvan\u0131 Ticaret Sicili&#8217;ne kaydedilir, genellikle il d\u00fczeyinde s\u0131n\u0131rl\u0131 koruma sa\u011flar ve marka korumas\u0131 i\u00e7ermez. Marka tescili T\u00dcRKPATENT&#8217;e yap\u0131l\u0131r, t\u00fcm T\u00fcrkiye&#8217;yi kapsar, cezai yapt\u0131r\u0131m (1\u20133 y\u0131l hapis) ve e-ticaret platform \u015fik\u00e2yeti hakk\u0131 sa\u011flar. Tam koruma i\u00e7in her iki tescil de yap\u0131lmal\u0131d\u0131r.<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>\u0130\u015fyeri \u00fcnvan\u0131 e-Devlet&#8217;te nas\u0131l sorgulan\u0131r?<\/summary>\n<div class=\"faq-a\">Kendi \u00e7al\u0131\u015fma ge\u00e7mi\u015finizdeki i\u015fyeri unvanlar\u0131n\u0131 g\u00f6rmek i\u00e7in e-Devlet&#8217;e giri\u015f yap\u0131p SGK \u2192 &#8220;SGK Tescil ve Hizmet D\u00f6k\u00fcm\u00fc&#8221; b\u00f6l\u00fcm\u00fcn\u00fc kullanabilirsiniz. Mevcut bir \u015firketin unvan\u0131n\u0131 <a href=\"https:\/\/www.ticaretsiciligazetesi.gov.tr\/\" target=\"_blank\" rel=\"noopener\">Ticaret Sicili Gazetesi<\/a> veya MERS\u0130S \u00fczerinden sorgulayabilirsiniz.<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>Ticaret unvan\u0131 tescil ettirince marka da korunuyor mu?<\/summary>\n<div class=\"faq-a\">Hay\u0131r. Ticaret sicili tescili marka korumas\u0131 sa\u011flamaz. Bir rakip sizin ticaret siciline kay\u0131tl\u0131 unvan\u0131n\u0131zla ayn\u0131 veya benzer ismi T\u00dcRKPATENT&#8217;e marka olarak tescil ettirebilir ve sizi o ismi kullanmaktan men edebilir. G\u00fc\u00e7l\u00fc ve t\u00fcm T\u00fcrkiye genelinde koruma i\u00e7in T\u00dcRKPATENT&#8217;e marka tescili ayr\u0131ca yap\u0131lmal\u0131d\u0131r.<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>Ticaret unvan\u0131 nas\u0131l se\u00e7ilir?<\/summary>\n<div class=\"faq-a\">Ticaret unvan\u0131 se\u00e7iminde TTK&#8217;ya g\u00f6re \u015funlar zorunludur: \u015firket t\u00fcr\u00fcn\u00fcn belirtilmesi (Ltd. \u015eti., A.\u015e.), ba\u015fkas\u0131n\u0131n tescilli unvan\u0131ndan a\u00e7\u0131k\u00e7a farkl\u0131 olmas\u0131 ve kamuyu yan\u0131ltmamas\u0131. Ayr\u0131ca stratejik olarak: T\u00dcRKPATENT&#8217;te marka ara\u015ft\u0131rmas\u0131 yap\u0131lmas\u0131, alan ad\u0131 ve sosyal medya kullan\u0131labilirli\u011finin kontrol edilmesi \u00f6nerilir.<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>Ticaret unvan\u0131 de\u011fi\u015ftirilebilir mi?<\/summary>\n<div class=\"faq-a\">Evet. Ticaret unvan\u0131, \u015firketin genel kurul veya m\u00fcd\u00fcrler kurulu karar\u0131yla de\u011fi\u015ftirilebilir ve Ticaret Sicili&#8217;ne tescil ettirilir. De\u011fi\u015fiklik sonras\u0131nda vergi dairesi, SGK ve varsa T\u00dcRKPATENT&#8217;e de bildirim yap\u0131lmas\u0131 zorunludur. Yeni unvan i\u00e7in ayr\u0131ca marka ara\u015ft\u0131rmas\u0131 ve tescil ba\u015fvurusu yap\u0131lmas\u0131 \u00f6nerilir.<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>\u015eirket kurmadan \u00f6nce unvan i\u00e7in marka al\u0131nabilir mi?<\/summary>\n<div class=\"faq-a\">Evet. SMK m.4 uyar\u0131nca T\u00fcrk vatanda\u015flar\u0131 \u015firket kurmaks\u0131z\u0131n ger\u00e7ek ki\u015fi olarak T\u00dcRKPATENT&#8217;e marka ba\u015fvurusu yapabilir. \u015eirket kurulduktan sonra 5.960 TL devir harc\u0131yla marka \u015firkete aktar\u0131labilir. Bu yakla\u015f\u0131m, rakipler isminizi kapt\u0131rmadan \u00f6nce \u00f6ncelik hakk\u0131 edinmeyi sa\u011flar.<\/div>\n<\/details>\n<div class=\"author-box\">\n<div class=\"author-icon\"><\/div>\n<div class=\"author-info\">\n<h4>Marka Vekili ve Avukat Atakan AYLAR<\/h4>\n<table class=\"author-table\">\n<tbody>\n<tr>\n<td>\u2705 Avukat Marka Vekili<\/td>\n<td>Av. Atakan AYLAR<br \/>\nMarka Vekilli\u011fi Sicil No: 2890<br \/>\nAvukatl\u0131k Sicil No: 40239 Ankara Barosu<\/td>\n<\/tr>\n<tr>\n<td>\u2705 \u0130leti\u015fim<\/td>\n<td><a href=\"tel:05417238552\">0541 723 85 52<\/a><\/td>\n<\/tr>\n<tr>\n<td>\u2705 Mail<\/td>\n<td><a href=\"mailto:bilgi@aylarpatent.com\">bilgi@aylarpatent.com<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0130\u015fyeri \u00dcnvan\u0131 Nedir? \u0130\u015fyeri \u00fcnvan\u0131 (ticaret unvan\u0131), bir i\u015fletmenin ticari faaliyetlerini y\u00fcr\u00fct\u00fcrken resmi makamlarca tescil edilmi\u015f yasal ad\u0131d\u0131r. T\u00fcrkiye Ticaret Sicili ve vergi dairesi kayd\u0131nda yer alan bu isim, i\u015fletmenin hukuki kimli\u011fini olu\u015fturur. Ticaret unvan\u0131: \u015eirketi hukuki olarak tan\u0131mlar \u2014 Ticaret Sicili&#8217;ne kaydedilir (TTK m.39) \u0130\u015f unvan\u0131 (pozisyon): \u00c7al\u0131\u015fan\u0131n g\u00f6revini belirtir \u2014 Sat\u0131\u015f M\u00fcd\u00fcr\u00fc, Uzman, &hellip; <a href=\"https:\/\/aylarpatent.com\/blog\/is-yeri-unvani-nedir\/\" class=\"more-link\">Okumaya devam et<span class=\"screen-reader-text\"> &#8220;\u0130\u015f yeri \u00dcnvan\u0131 Nedir? 2026 | Ticaret Unvan\u0131, Tescil ve Marka Korumas\u0131&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":517,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0130\u015f yeri \u00dcnvan\u0131 Nedir? 2026 | Ticaret Unvan\u0131, Tescil ve Marka Korumas\u0131<\/title>\n<meta name=\"description\" content=\"\u0130\u015f yeri \u00fcnvan\u0131 nedir? 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