{"id":712,"date":"2026-06-18T13:54:26","date_gmt":"2026-06-18T10:54:26","guid":{"rendered":"https:\/\/aylarpatent.com\/blog\/?p=712"},"modified":"2026-06-18T14:42:06","modified_gmt":"2026-06-18T11:42:06","slug":"tasarim-hakki-ihlali","status":"publish","type":"post","link":"https:\/\/aylarpatent.com\/blog\/tasarim-hakki-ihlali\/","title":{"rendered":"Tasar\u0131m Hakk\u0131 \u0130hlali: Hukuki S\u00fcre\u00e7 ve Dava Rehberi"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"712\" class=\"elementor elementor-712\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc8fb68 e-flex e-con-boxed e-con e-parent\" data-id=\"dc8fb68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34f6bf2 elementor-widget elementor-widget-image\" data-id=\"34f6bf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"840\" height=\"473\" src=\"https:\/\/aylarpatent.com\/blog\/wp-content\/uploads\/2026\/06\/tasarim-hakki-ihlali.webp\" class=\"attachment-large size-large wp-image-714\" alt=\"Tasar\u0131m hakk\u0131 ihlali nedeniyle ortaya \u00e7\u0131kan hukuki s\u00fcreci ve tasar\u0131m sahibinin haklar\u0131n\u0131 anlatan bilgilendirici g\u00f6rsel\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-564093a e-flex e-con-boxed e-con e-parent\" data-id=\"564093a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2617f71 elementor-widget elementor-widget-html\" data-id=\"2617f71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!-- ============================================================\r\nAYLAR PATENT \u2014 TASARIM HAKKI \u0130HLAL\u0130: HUKUK\u0130 S\u00dcRE\u00c7 VE DAVA REHBER\u0130 2026\r\nElementor \"HTML\" widget'\u0131na yap\u0131\u015ft\u0131r\u0131l\u0131r. (Article schema YOK \u2014 Yoast \u00fcretir.)\r\n\r\n\u00d6NER\u0130LEN BA\u015eLIK (H1 \u2192 Elementor ba\u015fl\u0131k \/ post title):\r\nTasar\u0131m Hakk\u0131 \u0130hlali 2026 | Hukuki S\u00fcre\u00e7 ve Dava Rehberi\r\n\r\n\u00d6NER\u0130LEN META DESCRIPTION (Yoast, ~155 karakter):\r\nTasar\u0131m hakk\u0131 ihlali 2026: ihlalin 3 \u015fart\u0131, 6 istisna, delil tespiti, ihtiyati tedbir, tecav\u00fcz davas\u0131, tazminat hesab\u0131 ve Yarg\u0131tay kararlar\u0131yla kapsaml\u0131 rehber.\r\n\r\nNOT: Bu blokta Article \u015femas\u0131 YOK (Yoast otomatik \u00fcretir; ikincisi \"\u00e7ift Article\" hatas\u0131na yol a\u00e7ar). Yaln\u0131zca FAQPage + Speakable \u015femas\u0131 vard\u0131r.\r\n============================================================ -->\r\n\r\n<!-- \u015eEMA: Yaln\u0131zca FAQPage + Speakable. Sorular sayfadaki FAQ ile birebir ayn\u0131. -->\r\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Rakibimin \u00fcr\u00fcn\u00fc benimkine \u00e7ok benziyor, bu otomatik olarak ihlal mi say\u0131l\u0131r?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Hay\u0131r. Benzerlik tek ba\u015f\u0131na yeterli de\u011fildir; yukar\u0131da anlat\u0131lan \u00fc\u00e7 \u015fart\u0131n (koruma kapsam\u0131nda bir tasar\u0131m, izinsiz kullan\u0131m, genel izlenim itibar\u0131yla ay\u0131rt edilemeyecek benzerlik) birlikte ger\u00e7ekle\u015fmesi ve alt\u0131 istisna durumdan (yenilik yoklu\u011fu, teknik zorunluluk, ba\u011f\u0131ms\u0131z tasar\u0131m, kanuni istisnalar, \u00fc\u00e7 y\u0131ll\u0131k par\u00e7a kullan\u0131m\u0131, \u00f6nceki kullan\u0131m hakk\u0131) hi\u00e7birinin s\u00f6z konusu olmamas\u0131 gerekir.\"}},{\"@type\":\"Question\",\"name\":\"Tasar\u0131m\u0131m kopyaland\u0131, ilk ne yapmal\u0131y\u0131m?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0130lk ad\u0131m delil toplamakt\u0131r. Kopya \u00fcr\u00fcn\u00fcn foto\u011fraflar\u0131n\u0131, sat\u0131\u015f sayfas\u0131n\u0131n ekran g\u00f6r\u00fcnt\u00fclerini ve varsa sat\u0131\u015f faturas\u0131n\u0131 derhal kay\u0131t alt\u0131na al\u0131n. E-ticaret sayfalar\u0131 \u00e7ok h\u0131zl\u0131 kald\u0131r\u0131labildi\u011finden ayn\u0131 g\u00fcn noter tespiti yapt\u0131rman\u0131z \u00f6nerilir. Ard\u0131ndan bir avukat ile g\u00f6r\u00fc\u015ferek ihtiyati tedbir ve ihtarname s\u00fcrecini ba\u015flatabilirsiniz.\"}},{\"@type\":\"Question\",\"name\":\"\u0130htiyati tedbir ne kadar s\u00fcrede al\u0131n\u0131r?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Acil durumlarda Fikri ve S\u0131nai Haklar Hukuk Mahkemesi ihtiyati tedbir talebini 1 ay i\u00e7inde karara ba\u011flayabilir. Mahkeme kar\u015f\u0131 taraf\u0131 dinlemeden, yani tek tarafl\u0131 olarak tedbir karar\u0131 verebilir. Bu durumlarda 1-2 g\u00fcn i\u00e7inde karar verilir. Ancak genelde mahkemeler kar\u015f\u0131 taraf\u0131 cevap hakk\u0131 tan\u0131madan bu davalarda ihtiyati tedbir karar vermez.\"}},{\"@type\":\"Question\",\"name\":\"Dava kazan\u0131rsam ne kadar tazminat alabilirim?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Tazminat miktar\u0131 ihlalin kapsam\u0131na, ihlalcinin sat\u0131\u015f hacmine ve se\u00e7ilen hesaplama y\u00f6ntemine g\u00f6re de\u011fi\u015fir. Ancak en s\u0131k tercih edilen tazminat t\u00fcr\u00fc kar\u015f\u0131 taraf\u0131n o tasar\u0131mdan elde etti\u011fi kard\u0131r. Yani o \u00fcr\u00fcn\u00fc satarak ne kadar kar elde ettiyse o kadar tazminata h\u00fckmedilebilir.\"}},{\"@type\":\"Question\",\"name\":\"Katalog veya sosyal medyada listelediler, satmad\u0131lar \u2014 yine de dava a\u00e7abilir miyim?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Evet. Yarg\u0131tay 11. HD, ticari ama\u00e7l\u0131 katalog kullan\u0131m\u0131 ve web sitesinde listelemenin 'piyasaya sunma' ve 'ticari ama\u00e7la elde bulundurma' fiillerini olu\u015fturdu\u011funu kabul etmektedir. Sat\u0131\u015f\u0131n ger\u00e7ekle\u015fmemi\u015f olmas\u0131 tecav\u00fcz\u00fc ortadan kald\u0131rmaz.\"}},{\"@type\":\"Question\",\"name\":\"E-ticaret platformu \u00fcr\u00fcn\u00fc kald\u0131rd\u0131, ba\u015fka bir \u015fey yapmam gerekiyor mu?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Evet. Platform bildirimi yaln\u0131zca ge\u00e7ici \u00e7\u00f6z\u00fcmd\u00fcr. Ayn\u0131 sat\u0131c\u0131 ba\u015fka isimle veya ba\u015fka platformda sat\u0131\u015fa devam edebilir. Kal\u0131c\u0131 \u00e7\u00f6z\u00fcm i\u00e7in hukuki yol \u2014 ihtiyati tedbir ve tecav\u00fcz davas\u0131 \u2014 zorunludur.\"}},{\"@type\":\"Question\",\"name\":\"Tasar\u0131m hakk\u0131n\u0131 ihlal su\u00e7 mudur?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Evet. Tasar\u0131m hakk\u0131na ihlal haks\u0131z rekabet su\u00e7unun konusunu olu\u015fturmaktad\u0131r.\"}}]}<\/script>\r\n\r\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"SpeakableSpecification\",\"cssSelector\":[\"#ihlal-nedir\",\"#sartlar\",\"#yenilik\",\"#yol-haritasi\"]}<\/script>\r\n\r\n<style>.hst26{font-family:\"Segoe UI\",Tahoma,Geneva,Verdana,sans-serif;color:#222;line-height:1.8;font-size:16px;width:100%;max-width:100%;background:#fff}.hst26 *{box-sizing:border-box}.hst26 h2{font-size:1.42rem;color:#1a3e69;font-weight:700;margin:2.2rem 0 1rem;padding-bottom:.4rem;border-bottom:2px solid #1a3e69}.hst26 h3{font-size:1.08rem;color:#1a3e69;font-weight:700;margin:1.5rem 0 .5rem}.hst26 p{margin-bottom:1rem}.hst26 ul,.hst26 ol{padding-left:1.5rem;margin-bottom:1rem}.hst26 li{margin-bottom:.45rem}.hst26 a{color:#1a3e69;text-decoration:underline}.hst26 strong{color:#1a3e69}.hst26 .ai-box{background:#eef2f8;padding:1.5rem 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.author-box{display:flex;gap:1.5rem;background:#eef2f8;padding:1.5rem;margin-top:2.5rem;align-items:flex-start;width:100%}.hst26 .author-icon{width:58px;height:58px;background:#1a3e69;border-radius:50%;display:flex;align-items:center;justify-content:center;flex-shrink:0}.hst26 .author-icon svg{width:32px;height:32px;fill:#fff}.hst26 .author-info h4{color:#1a3e69;font-size:.96rem;margin-bottom:.7rem;font-weight:700}.hst26 .author-table{width:100%;border-collapse:collapse;font-size:.86rem;table-layout:fixed}.hst26 .author-table td{padding:.35rem .5rem;vertical-align:top;word-break:break-word;border-bottom:1px solid #dde5ef}.hst26 .author-table tr:last-child td{border-bottom:none}.hst26 .author-table td:first-child{font-weight:700;color:#1a3e69;width:170px}@media(max-width:640px){.hst26 .sinif-cards,.hst26 .kiyaslama-grid,.hst26 .medya-grid{grid-template-columns:1fr}.hst26 .author-box{flex-direction:column}.hst26 h2{font-size:1.15rem}.hst26 .step-block{flex-direction:column}.hst26 .step-divider{margin-left:0}.hst26 .data-table th,.hst26 .data-table td{padding:.35rem .5rem;font-size:.78rem}.hst26 .author-table td:first-child{width:130px}}<\/style>\r\n\r\n<div class=\"hst26\">\r\n\r\n<!-- ============ AI \u00d6ZET KUTUSU (Claude taraf\u0131ndan yaz\u0131ld\u0131 \u2192 Atakan onaylamal\u0131) ============ -->\r\n<div id=\"ai-ozet\" class=\"ai-box\">\r\n  <div class=\"ai-box-title\">\r\n    <svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#1a3e69\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 6 12 12 16 14\"\/><\/svg>\r\nTasar\u0131m Hakk\u0131 \u0130hlali ve Dava Rehberi 2026\r\n  <\/div>\r\n  <p>Tescilli veya tescilsiz bir tasar\u0131m\u0131n izinsiz \u00fcretilmesi, sat\u0131lmas\u0131, katalo\u011fa\/web sitesine eklenmesi ya da ithal edilmesi tasar\u0131m hakk\u0131na tecav\u00fcz olu\u015fturur (SMK m. 81). Ancak her benzerlik ihlal de\u011fildir: ihlalden s\u00f6z edebilmek i\u00e7in \u00fc\u00e7 \u015fart\u0131n birlikte ger\u00e7ekle\u015fmesi ve alt\u0131 istisnadan hi\u00e7birinin bulunmamas\u0131 gerekir. \u0130hlali fark etti\u011finizde h\u0131zl\u0131 hareket etmek \u2014 delillerin korunmas\u0131 ve tazminat\u0131n do\u011fru hesaplanmas\u0131 a\u00e7\u0131s\u0131ndan \u2014 belirleyicidir.<\/p>\r\n  <ul>\r\n    <li><strong>\u0130hlalin 3 \u015fart\u0131:<\/strong> Koruma kapsam\u0131nda tasar\u0131m + izinsiz kullan\u0131m + genel izlenim itibar\u0131yla ay\u0131rt edilemeyecek benzerlik<\/li>\r\n    <li><strong>6 istisna:<\/strong> Yenilik yoklu\u011fu, teknik zorunluluk, ba\u011f\u0131ms\u0131z tasar\u0131m, kanuni istisnalar, 3 y\u0131ll\u0131k onar\u0131m par\u00e7as\u0131, \u00f6nceki kullan\u0131m hakk\u0131<\/li>\r\n    <li><strong>Yenilik kriteri:<\/strong> Davalar\u0131n \u00e7o\u011fu burada kazan\u0131l\u0131r\/kaybedilir \u2014 kamuya sunum \"d\u00fcnyan\u0131n herhangi bir yerinde\" ara\u015ft\u0131r\u0131l\u0131r<\/li>\r\n    <li><strong>Tescilli vs. tescilsiz:<\/strong> Tescilli 25 y\u0131la kadar + kas\u0131t aranmaz; tescilsiz 3 y\u0131l + bilin\u00e7li kopyalaman\u0131n ispat\u0131 gerekir<\/li>\r\n    <li><strong>Yol haritas\u0131:<\/strong> Delil tespiti \u2192 ihtiyati tedbir \u2192 tecav\u00fcz davas\u0131 \u2192 cezai \u015fik\u00e2yet (hepsi ayn\u0131 anda y\u00fcr\u00fct\u00fclebilir)<\/li>\r\n    <li><strong>Tazminat:<\/strong> Fiili zarar, yoksun kal\u0131nan kazan\u00e7 (lisans bedeli emsali \u2014 en s\u0131k) veya ihlalcinin kazanc\u0131 (SMK m. 151)<\/li>\r\n    <li><strong>Yetkili mahkeme:<\/strong> Fikri ve S\u0131nai Haklar Hukuk Mahkemesi; tasar\u0131m tecav\u00fcz\u00fc ayn\u0131 zamanda TTK kapsam\u0131nda haks\u0131z rekabet su\u00e7udur<\/li>\r\n  <\/ul>\r\n<\/div>\r\n\r\n<!-- ============ \u0130\u00c7\u0130NDEK\u0130LER ============ -->\r\n<details class=\"toc-wrap\" open>\r\n  <summary>\ud83d\udccb \u0130\u00e7indekiler<\/summary>\r\n  <ul class=\"toc-list\">\r\n    <li><a href=\"#ihlal-nedir\">1. Tasar\u0131m Hakk\u0131 \u0130hlali Nedir?<\/a><\/li>\r\n    <li><a href=\"#sartlar\">2. \u0130hlalin Varl\u0131\u011f\u0131 \u0130\u00e7in Hangi \u015eartlar Birlikte Ger\u00e7ekle\u015fmeli?<\/a><\/li>\r\n    <li><a href=\"#istisna\">3. Hangi Durumlarda \u0130hlal Olmaz?<\/a><\/li>\r\n    <li><a href=\"#yenilik\">4. Yenilik Kriteri: Davalar\u0131n \u00c7o\u011fu Burada Kazan\u0131l\u0131r veya Kaybedilir<\/a><\/li>\r\n    <li><a href=\"#tescilli-tescilsiz\">5. Tescilli ve Tescilsiz Tasar\u0131mda Koruma \u2014 Farklar ve S\u00fcreler<\/a><\/li>\r\n    <li><a href=\"#yol-haritasi\">6. \u0130hlali Fark Etti\u011finizde Ne Yapmal\u0131s\u0131n\u0131z? Yol Haritas\u0131<\/a><\/li>\r\n    <li class=\"sub\"><a href=\"#adim-delil\">\u21b3 1. Ad\u0131m \u2014 Delil Tespiti<\/a><\/li>\r\n    <li class=\"sub\"><a href=\"#adim-tedbir\">\u21b3 2. Ad\u0131m \u2014 \u0130htiyati Tedbir<\/a><\/li>\r\n    <li class=\"sub\"><a href=\"#adim-dava\">\u21b3 3. Ad\u0131m \u2014 Tecav\u00fcz Davas\u0131 ve Tazminat<\/a><\/li>\r\n    <li class=\"sub\"><a href=\"#adim-ceza\">\u21b3 4. Ad\u0131m \u2014 Cezai Boyut (Haks\u0131z Rekabet Su\u00e7u)<\/a><\/li>\r\n    <li><a href=\"#eticaret\">7. E-Ticaret Platformlar\u0131nda Tasar\u0131m \u0130hlali<\/a><\/li>\r\n    <li><a href=\"#yargitay\">8. Yarg\u0131tay Kararlar\u0131nda Tasar\u0131m \u0130hlali<\/a><\/li>\r\n    <li><a href=\"#vaka\">9. Vaka \u0130ncelemesi: \u0130ki Ger\u00e7ek Bilirki\u015fi Raporu<\/a><\/li>\r\n    <li><a href=\"#savunma\">10. Bana Tasar\u0131m \u0130hlali \u0130ddias\u0131yla Geldilerse Ne Yapmal\u0131y\u0131m?<\/a><\/li>\r\n    <li><a href=\"#sss\">11. S\u0131k\u00e7a Sorulan Sorular<\/a><\/li>\r\n    <li><a href=\"#sonuc\">12. Sonu\u00e7<\/a><\/li>\r\n  <\/ul>\r\n<\/details>\r\n\r\n<p><strong>Tasar\u0131m hakk\u0131 ihlali<\/strong>; tescilli veya korunabilir bir tasar\u0131m\u0131n izinsiz kullan\u0131lmas\u0131, kopyalanmas\u0131 ya da taklit edilmesi durumunda ortaya \u00e7\u0131kar. Bu rehberde, hangi eylemlerin tasar\u0131m hakk\u0131 ihlali olu\u015fturdu\u011fu, hangi durumlar\u0131n ihlal kapsam\u0131nda de\u011ferlendirilmedi\u011fi ve tasar\u0131m\u0131n\u0131z\u0131n kopyalanmas\u0131 halinde ba\u015fvurabilece\u011finiz hukuki yollar detayl\u0131 olarak a\u00e7\u0131klanmaktad\u0131r. Ayr\u0131ca hem hak sahipleri hem de hakk\u0131nda ihlal iddias\u0131 bulunan ki\u015filer i\u00e7in izlenmesi gereken s\u00fcre\u00e7ler ad\u0131m ad\u0131m ele al\u0131nm\u0131\u015ft\u0131r. \u0130\u00e7erik, Aylar Patent\u2019in avukat ve marka\/patent vekili kadrosu taraf\u0131ndan haz\u0131rlanm\u0131\u015ft\u0131r.<\/p>\r\n\r\n<h2 id=\"ihlal-nedir\">Tasar\u0131m Hakk\u0131 \u0130hlali Nedir?<\/h2>\r\n<p>Tasar\u0131m hakk\u0131 ihlali, tescilli bir tasar\u0131m\u0131n hak sahibinin izni olmaks\u0131z\u0131n \u00fcretilmesi, sat\u0131\u015fa sunulmas\u0131, ithal edilmesi veya ticari ama\u00e7la kullan\u0131lmas\u0131d\u0131r (<a href=\"https:\/\/www.mevzuat.gov.tr\/mevzuat?MevzuatNo=6769&MevzuatTur=1&MevzuatTertip=5\" target=\"_blank\" rel=\"noopener\">SMK m. 59\/1<\/a>). Bu fiilleri ger\u00e7ekle\u015ftiren ki\u015fi tasar\u0131m hakk\u0131na tecav\u00fcz etmi\u015f say\u0131l\u0131r. Bu durum, ihlali ger\u00e7ekle\u015ftiren taraf i\u00e7in hem hukuki hem de cezai yapt\u0131r\u0131mlar\u0131 beraberinde getirir.<\/p>\r\n<p>Tasar\u0131m korumas\u0131 i\u00e7in ihlal edilen tasar\u0131m\u0131n end\u00fcstriyel tasar\u0131m korumas\u0131 kapsam\u0131nda olmas\u0131 gerekir. <a href=\"https:\/\/aylarpatent.com\/blog\/endustriyel-tasarim-nedir-tasarim-tescili-nasil-alinir\/\">End\u00fcstriyel tasar\u0131mlar<\/a>, hukukumuzda tescilli veya tescilsiz tasar\u0131m olarak iki farkl\u0131 \u015fekilde korunur.<\/p>\r\n<p>Tescil edilmeyen tasar\u0131mlar ilk kamuya sunuldu\u011fu tarihten itibaren \u00fc\u00e7 y\u0131l boyunca korunmaktad\u0131r. Buna kar\u015f\u0131n tescilli tasar\u0131mlar, 5'er y\u0131ll\u0131k periyotlarla yenilenmek \u015fart\u0131yla 25 y\u0131la kadar koruma sa\u011flayabilir.<\/p>\r\n<p>Ancak ortada koruma kapsam\u0131nda bir tasar\u0131m\u0131n bulunmas\u0131 tek ba\u015f\u0131na yeterli de\u011fildir. \u0130hlalden s\u00f6z edebilmek i\u00e7in \u00f6ncelikle ihlal edilen tasar\u0131m\u0131n yeni olmas\u0131 gerekir.<\/p>\r\n<p>Bununla birlikte, kullan\u0131m\u0131n hak sahibinin izni olmaks\u0131z\u0131n yap\u0131lmas\u0131 ve sonu\u00e7ta ortaya \u00e7\u0131kan \u00fcr\u00fcn\u00fcn, ayn\u0131s\u0131 veya genel izlenim itibar\u0131yla ay\u0131rt edilemeyecek kadar benzeri olmas\u0131 \u015fartt\u0131r. Bu \u00fc\u00e7 \u015fart birlikte ger\u00e7ekle\u015fmedi\u011fi s\u00fcrece, g\u00f6r\u00fcn\u00fc\u015fte benzeyen iki \u00fcr\u00fcn de hukuken ihlal say\u0131lmaz.<\/p>\r\n\r\n<h3>Tasar\u0131m Hakk\u0131na Tecav\u00fcz Say\u0131lan Fiiller (SMK m. 81)<\/h3>\r\n<p>SMK m. 81\/1, tasar\u0131m hakk\u0131na tecav\u00fcz say\u0131lan fiilleri tek tek sayar. Bir fiilin bu maddedeki tan\u0131mlardan birine girmesi, ihlalin varl\u0131\u011f\u0131 i\u00e7in ilk \u015fartt\u0131r \u2014 yani \u00f6nce \"yap\u0131lan \u015fey kanunda say\u0131lan fiillerden biri mi?\" sorusunu sormak gerekir.<\/p>\r\n<ul>\r\n  <li><strong>\u00dcretmek:<\/strong> koruma kapsam\u0131ndaki tasar\u0131m\u0131n ayn\u0131s\u0131n\u0131 veya ay\u0131rt edilemeyecek kadar benzerini \u00fcretmektir.<\/li>\r\n  <li><strong>Piyasaya sunmak:<\/strong> \u00fcr\u00fcn\u00fc sat\u0131\u015fa \u00e7\u0131karmak, sergilemek, katalo\u011fa veya web sitesine eklemektir.<\/li>\r\n  <li><strong>Satmak:<\/strong> fiilen sat\u0131\u015f ger\u00e7ekle\u015ftirmektir.<\/li>\r\n  <li><strong>S\u00f6zle\u015fme yapmak i\u00e7in \u00f6neride bulunmak:<\/strong> hen\u00fcz sat\u0131\u015f olmasa da teklif sunmakt\u0131r.<\/li>\r\n  <li><strong>Ticari ama\u00e7la kullanmak veya bu ama\u00e7larla elde bulundurmak:<\/strong> depoda stoklamak dahi yeterli olabilir.<\/li>\r\n  <li><strong>Ba\u015fka bir \u015fekilde ticaret alan\u0131na \u00e7\u0131karmak:<\/strong> tan\u0131t\u0131m, reklam, fuar sergilemesidir.<\/li>\r\n  <li><strong>\u0130thal i\u015flemine tabi tutmak:<\/strong> yurt d\u0131\u015f\u0131ndan getirmektir.<\/li>\r\n<\/ul>\r\n<div class=\"highlight-box\"><p>\ud83d\udccc Bu listeden \u00e7\u0131kan en \u00f6nemli pratik sonu\u00e7: ihlal i\u00e7in fiili sat\u0131\u015f\u0131n ger\u00e7ekle\u015fmesi \u015fart de\u011fildir. Bir \u00fcr\u00fcn\u00fc katalo\u011fa eklemek, web sitesinde listelemek ya da fuarda sergilemek \u2014 hi\u00e7biri sat\u0131\u015f olmasa da \u2014 tek ba\u015f\u0131na tecav\u00fcz olu\u015fturabilir. Bu hususu ileride Yarg\u0131tay kararlar\u0131 b\u00f6l\u00fcm\u00fcnde somut \u00f6rneklerle g\u00f6receksiniz.<\/p><\/div>\r\n\r\n<h2 id=\"sartlar\">Tasar\u0131m \u0130hlalinin Varl\u0131\u011f\u0131 \u0130\u00e7in Hangi \u015eartlar Birlikte Ger\u00e7ekle\u015fmeli?<\/h2>\r\n<p>SMK m. 81'deki bir fiilin ger\u00e7ekle\u015fmi\u015f olmas\u0131 yeterli de\u011fildir. \u0130hlalden s\u00f6z edebilmek i\u00e7in \u00fc\u00e7 \u015fart\u0131n ayn\u0131 anda var olmas\u0131 gerekir. Bu \u00fc\u00e7\u00fcnden biri eksikse, ortada g\u00f6r\u00fcn\u00fc\u015fte bir benzerlik olsa da hukuken tecav\u00fcz yoktur.<\/p>\r\n\r\n<h3>\u015eart 1: Koruma Kapsam\u0131nda Bir Tasar\u0131m\u0131n Varl\u0131\u011f\u0131<\/h3>\r\n<p>Ortada SMK kapsam\u0131nda koruma g\u00f6ren bir tasar\u0131m olmal\u0131d\u0131r \u2014 bu, tescilli bir tasar\u0131m (SMK m. 55\/4) ya da T\u00fcrkiye'de kamuya ilk sunulmu\u015f tescilsiz bir tasar\u0131m olabilir. Koruma kapsam\u0131nda bir tasar\u0131m yoksa, geri kalan iki \u015fart\u0131n hi\u00e7bir \u00f6nemi kalmaz.<\/p>\r\n\r\n<h3>\u015eart 2: Hak Sahibinin \u0130zni Olmaks\u0131z\u0131n Kullan\u0131m<\/h3>\r\n<p>SMK m. 59\/1 a\u00e7\u0131kt\u0131r: \u00fc\u00e7\u00fcnc\u00fc ki\u015filer tasar\u0131m sahibinin izni olmadan koruma kapsam\u0131ndaki tasar\u0131m\u0131 kullanamaz. Lisans s\u00f6zle\u015fmesi, devir veya ba\u015fka bir yetkilendirme varsa kullan\u0131m izinlidir ve ihlal olu\u015fmaz.<\/p>\r\n\r\n<h3>\u015eart 3: Ayn\u0131l\u0131k veya Genel \u0130zlenim \u0130tibar\u0131yla Ay\u0131rt Edilemeyecek Benzerlik<\/h3>\r\n<p>Bu, davalar\u0131n en \u00e7ok tart\u0131\u015f\u0131lan k\u0131sm\u0131d\u0131r. Kanun, birebir ayn\u0131 kopyalamay\u0131 de\u011fil; bilgilenmi\u015f kullan\u0131c\u0131 \u00fczerinde ayn\u0131 genel izlenimi b\u0131rakan benzerli\u011fi de tecav\u00fcz kapsam\u0131na al\u0131r (SMK m. 59\/2). Burada \u00f6l\u00e7\u00fc, bir tasar\u0131m uzman\u0131n\u0131n g\u00f6z\u00fc de\u011fil, o \u00fcr\u00fcn\u00fc kullanm\u0131\u015f, \u00fcr\u00fcn hakk\u0131nda temel d\u00fczeyde bilgi sahibi olan ama uzman olmayan \"bilgilenmi\u015f kullan\u0131c\u0131\"n\u0131n alg\u0131s\u0131d\u0131r.<\/p>\r\n<div class=\"success-box\"><p>\u2705 Pratik test \u015fu \u00fc\u00e7 soruyu s\u0131rayla sormakt\u0131r: (1) Koruma kapsam\u0131nda bir tasar\u0131m var m\u0131? (2) Kullan\u0131m izinsiz mi? (3) Genel izlenim ayn\u0131 m\u0131? \u00dc\u00e7\u00fcne de evet diyebiliyorsan\u0131z, ihlal g\u00fc\u00e7l\u00fc bir ihtimaldir. Birine bile hay\u0131r diyorsan\u0131z, dava a\u00e7madan \u00f6nce bu noktay\u0131 netle\u015ftirmeniz gerekir.<\/p><\/div>\r\n\r\n<h2 id=\"istisna\">Hangi Durumlarda \u0130hlal Olmaz?<\/h2>\r\n<p>Yukar\u0131daki \u00fc\u00e7 \u015fart birlikte ger\u00e7ekle\u015fmi\u015f gibi g\u00f6r\u00fcnse de, kanun baz\u0131 durumlar\u0131 a\u00e7\u0131k\u00e7a koruma kapsam\u0131 d\u0131\u015f\u0131nda tutar. Bu durumlardan biri s\u00f6z konusuysa, g\u00f6r\u00fcn\u00fc\u015fteki benzerlik ne kadar g\u00fc\u00e7l\u00fc olursa olsun hukuken tecav\u00fczden bahsedilemez.<\/p>\r\n\r\n<h3>1. Tasar\u0131m Yeni De\u011filse<\/h3>\r\n<p>SMK m. 56\/4 uyar\u0131nca bir tasar\u0131m\u0131n ayn\u0131s\u0131, ba\u015fvuru ya da kamuya sunum tarihinden \u00f6nce d\u00fcnyan\u0131n herhangi bir yerinde kamuya sunulmu\u015fsa o tasar\u0131m yeni say\u0131lmaz. Yeni olmayan bir tasar\u0131m\u0131n ihlalinden bahsedilemez \u2014 \u00e7\u00fcnk\u00fc korunacak bir hak ba\u015ftan yoktur. Bu konuyu a\u015fa\u011f\u0131da ayr\u0131 bir ba\u015fl\u0131kta derinlemesine ele al\u0131yoruz, \u00e7\u00fcnk\u00fc davalar\u0131n kaderini \u00e7o\u011funlukla bu nokta belirliyor.<\/p>\r\n\r\n<h3>2. Teknik Zorunluluktan Kaynaklanan Form \u0130se<\/h3>\r\n<p>SMK m. 58\/4-b, \u00fcr\u00fcn\u00fcn teknik fonksiyonunun zorunlu k\u0131ld\u0131\u011f\u0131 g\u00f6r\u00fcn\u00fcm \u00f6zelliklerini koruma kapsam\u0131 d\u0131\u015f\u0131nda tutar. Bir vidan\u0131n di\u015f yap\u0131s\u0131, bir mente\u015fenin d\u00f6nme mekanizmas\u0131, bir prizin giri\u015f \u015fekli \u2014 bunlar tasar\u0131mc\u0131n\u0131n se\u00e7enek \u00f6zg\u00fcrl\u00fc\u011f\u00fc olmadan zorunlu olarak ortaya \u00e7\u0131kan formlard\u0131r ve tescilli olsalar bile bu y\u00f6nleriyle korunmazlar.<\/p>\r\n\r\n<h3>3. Ba\u011f\u0131ms\u0131z Olarak Yap\u0131lan Tasar\u0131msa (Tescilsiz Tasar\u0131mda)<\/h3>\r\n<p>SMK m. 59\/2'nin ikinci c\u00fcmlesi \u00f6nemli bir istisna getirir: korunan tasar\u0131m\u0131n kendisinden \u00f6nce kamuya sunuldu\u011funu makul yollarla bilmesi m\u00fcmk\u00fcn olmayan bir tasar\u0131mc\u0131 taraf\u0131ndan ba\u011f\u0131ms\u0131z olarak yap\u0131lan tasar\u0131m, kopyalanm\u0131\u015f say\u0131lmaz. Yani iki ki\u015fi birbirinden habersiz ayn\u0131 sonuca ula\u015fm\u0131\u015fsa, tescilsiz tasar\u0131m rejiminde bu durum ihlal olu\u015fturmaz.<\/p>\r\n\r\n<h3>4. Kanunda Say\u0131lan \u00d6zel \u0130stisnalar Kapsam\u0131ndaysa (SMK m. 59\/3)<\/h3>\r\n<p>Kanun, baz\u0131 fiilleri a\u00e7\u0131k\u00e7a tasar\u0131m hakk\u0131n\u0131n kapsam\u0131 d\u0131\u015f\u0131nda tutar. Bu fiiller ger\u00e7ekle\u015fse bile ihlalden s\u00f6z edilemez:<\/p>\r\n<ul>\r\n  <li>\u00d6zel ama\u00e7la s\u0131n\u0131rl\u0131, ticari ama\u00e7 ta\u015f\u0131mayan fiiller \u2014 \u00f6rne\u011fin ki\u015fisel kullan\u0131m i\u00e7in bir \u00fcr\u00fcn\u00fc kopyalamak<\/li>\r\n  <li>Deneme ama\u00e7l\u0131 fiiller \u2014 bir tasar\u0131m\u0131 test etmek, incelemek<\/li>\r\n  <li>E\u011fitim veya referans ama\u00e7l\u0131 \u00e7o\u011faltmalar \u2014 ticari d\u00fcr\u00fcstl\u00fck kural\u0131na uygun, tasar\u0131m\u0131n normal kullan\u0131m\u0131n\u0131 tehlikeye sokmayan ve kaynak g\u00f6sterilen kullan\u0131mlar<\/li>\r\n  <li>Yabanc\u0131 \u00fclkede kay\u0131tl\u0131, ge\u00e7ici olarak T\u00fcrkiye'de bulunan deniz\/hava ta\u015f\u0131tlar\u0131ndaki ekipman ve onar\u0131m ama\u00e7l\u0131 yedek par\u00e7a\/aksesuar kullan\u0131m\u0131<\/li>\r\n<\/ul>\r\n\r\n<h3>5. \u00dc\u00e7 Y\u0131ll\u0131k Onar\u0131m Ama\u00e7l\u0131 Par\u00e7a Kullan\u0131m\u0131ysa<\/h3>\r\n<p>SMK m. 59\/4 \u00f6zel bir istisna daha getirir: birle\u015fik \u00fcr\u00fcn\u00fcn g\u00f6r\u00fcn\u00fcm\u00fcne ba\u011f\u0131ml\u0131 par\u00e7alar\u0131n, \u00fcr\u00fcne orijinal g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc yeniden kazand\u0131rmak amac\u0131yla ve kayna\u011f\u0131 konusunda yan\u0131lt\u0131c\u0131 olmamak \u015fart\u0131yla, tasar\u0131m\u0131n piyasaya ilk s\u00fcr\u00fcld\u00fc\u011f\u00fc tarihten \u00fc\u00e7 y\u0131l sonra kullan\u0131lmas\u0131 ihlal say\u0131lmaz. Bu, \u00f6zellikle yedek par\u00e7a sekt\u00f6r\u00fcnde \u00f6nemli bir istisnad\u0131r.<\/p>\r\n\r\n<h3>6. \u00d6nceki Kullan\u0131mdan Do\u011fan Hak Varsa<\/h3>\r\n<p>SMK m. 60 uyar\u0131nca, ba\u015fvuru tarihinden \u00f6nce ayn\u0131 tasar\u0131m\u0131 ba\u011f\u0131ms\u0131z olarak geli\u015ftirip iyi niyetle ticari ama\u00e7la kullanmakta olan veya bu y\u00f6nde ciddi haz\u0131rl\u0131k yapm\u0131\u015f olan ki\u015fiye, bu kullan\u0131m\u0131n\u0131 makul \u00f6l\u00e7\u00fcde s\u00fcrd\u00fcrme hakk\u0131 tan\u0131n\u0131r. Bu ki\u015fiye kar\u015f\u0131 sonradan tescil edilen tasar\u0131m ileri s\u00fcr\u00fclemez.<\/p>\r\n<div class=\"warn-box\"><p>\u26a0\ufe0f Bu alt\u0131 durumdan biri s\u00f6z konusuysa, g\u00f6r\u00fcn\u00fc\u015fte ne kadar benzer olursa olsun hukuken tecav\u00fcz yoktur. Dava a\u00e7madan \u00f6nce kendi durumunuzu bu alt\u0131 ba\u015fl\u0131\u011fa kar\u015f\u0131 tek tek test etmeniz, gereksiz bir dava s\u00fcrecine girmenizi \u00f6nler.<\/p><\/div>\r\n\r\n<h2 id=\"yenilik\">Yenilik Kriteri: Davalar\u0131n \u00c7o\u011fu Burada Kazan\u0131l\u0131r veya Kaybedilir<\/h2>\r\n<p>Bilirki\u015fi raporlar\u0131nda kar\u015f\u0131la\u015ft\u0131\u011f\u0131m en belirleyici a\u015fama hep ayn\u0131d\u0131r: davaya konu tasar\u0131m ger\u00e7ekten yeni miydi? Bu soruya olumsuz yan\u0131t verilirse, geri kalan her \u015fey \u2014 ne kadar benzer oldu\u011fu, ne kadar k\u00f6t\u00fc niyetli kopyaland\u0131\u011f\u0131 \u2014 \u00f6nemini kaybeder. Yeni olmayan bir tasar\u0131m\u0131n ihlalinden s\u00f6z edilemez.<\/p>\r\n<p>SMK m. 56\/4 yenili\u011fi \u015f\u00f6yle tan\u0131mlar: bir tasar\u0131m\u0131n ayn\u0131s\u0131, ba\u015fvuru (ya da tescilsiz tasar\u0131mda kamuya sunum) tarihinden \u00f6nce d\u00fcnyan\u0131n herhangi bir yerinde kamuya sunulmam\u0131\u015fsa o tasar\u0131m yenidir. Buradaki \"d\u00fcnyan\u0131n herhangi bir yerinde\" ifadesi kritik \u2014 yenilik ara\u015ft\u0131rmas\u0131 sadece T\u00fcrkiye ile s\u0131n\u0131rl\u0131 de\u011fildir. Bilirki\u015filer bu nedenle YouTube, Instagram, yabanc\u0131 e-ticaret siteleri ve yurt d\u0131\u015f\u0131 tasar\u0131m veri tabanlar\u0131nda tarihli arama yapar.<\/p>\r\n<div class=\"warn-box\"><p>\u26a0\ufe0f Bir davada hak sahibi oldu\u011funu d\u00fc\u015f\u00fcnen taraf, kendi tasar\u0131m\u0131n\u0131 ilk kez 27.10.2024'te payla\u015ft\u0131\u011f\u0131n\u0131 iddia etmi\u015f; ancak bilirki\u015fi internet \u00fczerinde yapt\u0131\u011f\u0131 tarihsel ve \u015fekilsel arama sonucunda ayn\u0131 tasar\u0131m\u0131n asl\u0131nda daha \u00f6nce, 23.09.2024 tarihinde bir YouTube videosunda kamuya sunuldu\u011funu tespit etmi\u015ftir. Bu \u00f6rnek, kamuya sunum tarihini kendi beyan\u0131n\u0131za g\u00fcvenmeden ba\u011f\u0131ms\u0131z olarak do\u011frulaman\u0131n ne kadar \u00f6nemli oldu\u011funu g\u00f6steriyor \u2014 hatta kendi lehinize bir tarih buldu\u011funuzda bile.<\/p><\/div>\r\n\r\n<h3>Bilirki\u015fi Yenilik \u0130ncelemesini Nas\u0131l Yapar?<\/h3>\r\n<p>Bilirki\u015fi, davac\u0131n\u0131n iddia etti\u011fi kamuya sunum tarihini tek ba\u015f\u0131na kabul etmez. Genellikle \u015fu ad\u0131mlar\u0131 izler:<\/p>\r\n<ul>\r\n  <li>Davac\u0131n\u0131n ve daval\u0131n\u0131n ilgili sosyal medya hesaplar\u0131ndaki payla\u015f\u0131m tarihlerini birebir tespit eder \u2014 ekran g\u00f6r\u00fcnt\u00fcs\u00fc yerine canl\u0131 sayfa ziyaretiyle do\u011frulama yapar<\/li>\r\n  <li>\u0130ddia edilen kamuya sunum tarihinden \u00f6nce ayn\u0131 veya \u00e7ok benzer bir tasar\u0131m\u0131n ba\u015fka bir kaynakta (video payla\u015f\u0131m siteleri, yabanc\u0131 siteler, fuar kay\u0131tlar\u0131) yer al\u0131p almad\u0131\u011f\u0131n\u0131 ters g\u00f6rsel arama ve tarihsel sorgulamayla kontrol eder<\/li>\r\n  <li>Davac\u0131 ile daval\u0131 taraf\u0131n payla\u015f\u0131m tarihlerini kronolojik bir tabloya d\u00f6ker; hangi taraf\u0131n hangi g\u00f6rseli daha \u00f6nce payla\u015ft\u0131\u011f\u0131n\u0131 tek tek kar\u015f\u0131la\u015ft\u0131r\u0131r<\/li>\r\n  <li>Sekt\u00f6rdeki yayg\u0131n\/harc\u0131\u00e2lem kullan\u0131mlar\u0131 ayr\u0131ca de\u011ferlendirir \u2014 bir form sekt\u00f6rde zaten yayg\u0131nsa o forma yenilik atfedilemez<\/li>\r\n<\/ul>\r\n<div class=\"highlight-box\"><p>\ud83d\udccc Yenilik incelemesi yaln\u0131zca \"birebir ayn\u0131 m\u0131\" sorusuyla s\u0131n\u0131rl\u0131 de\u011fildir. SMK m. 56\/4 son c\u00fcmlesi a\u00e7\u0131kt\u0131r: tasar\u0131mlar sadece k\u00fc\u00e7\u00fck ayr\u0131nt\u0131larda farkl\u0131l\u0131k g\u00f6steriyorsa ayn\u0131 kabul edilir. Yani k\u00fc\u00e7\u00fck bir renk de\u011fi\u015fikli\u011fi veya \u00f6l\u00e7\u00fc fark\u0131, daval\u0131 taraf\u0131n \"ben farkl\u0131 bir tasar\u0131m yapt\u0131m\" savunmas\u0131n\u0131 kurtarmaz.<\/p><\/div>\r\n\r\n<h2 id=\"tescilli-tescilsiz\">Tescilli ve Tescilsiz Tasar\u0131mda Koruma \u2014 Farklar ve S\u00fcreler<\/h2>\r\n<p>Tasar\u0131m hukukunda iki ayr\u0131 koruma rejimi vard\u0131r ve bunlar\u0131 birbirine kar\u0131\u015ft\u0131rmamak gerekir: tescilli tasar\u0131m ve tescilsiz tasar\u0131m. \u0130kisi de SMK kapsam\u0131nda korunur, ama ko\u015fullar\u0131, s\u00fcreleri ve hak sahibine verdi\u011fi g\u00fcc\u00fc birbirinden olduk\u00e7a farkl\u0131d\u0131r.<\/p>\r\n<p>Tescilli tasar\u0131mda koruma, T\u00dcRKPATENT'e <a href=\"https:\/\/aylarpatent.com\/blog\/endustriyel-tasarim-nedir-tasarim-tescili-nasil-alinir\/\">ba\u015fvuru yap\u0131l\u0131p tescil belgesi al\u0131nmas\u0131yla<\/a> ba\u015flar. Tescilsiz tasar\u0131mda ise herhangi bir ba\u015fvuruya gerek yoktur; koruma, tasar\u0131m\u0131n T\u00fcrkiye'de ilk kez kamuya sunuldu\u011fu tarihten itibaren kendili\u011finden do\u011far (SMK m. 55\/4). Bu, \u00f6zellikle h\u0131zl\u0131 t\u00fcketilen sekt\u00f6rlerde \u2014 etkinlik organizasyonu, moda, mevsimlik \u00fcr\u00fcn tasar\u0131m\u0131 gibi \u2014 pratik bir avantajd\u0131r; \u00e7\u00fcnk\u00fc tescil s\u00fcrecini beklemeden koruma an\u0131nda ba\u015flar.<\/p>\r\n<table class=\"data-table\">\r\n  <thead><tr><th>\u00d6zellik<\/th><th>Tescilli Tasar\u0131m<\/th><th>Tescilsiz Tasar\u0131m<\/th><\/tr><\/thead>\r\n  <tbody>\r\n    <tr><td><strong>Koruma s\u00fcresi<\/strong><\/td><td>5 y\u0131l, 5'er y\u0131ll\u0131k d\u00f6nemlerle yenilenerek toplam 25 y\u0131la kadar (SMK m. 69\/1)<\/td><td>3 y\u0131l, kamuya ilk sunum tarihinden itibaren; yenilenemez (SMK m. 69\/2)<\/td><\/tr>\r\n    <tr><td><strong>Koruman\u0131n ba\u015flang\u0131c\u0131<\/strong><\/td><td>T\u00dcRKPATENT ba\u015fvuru tarihi<\/td><td>T\u00fcrkiye'de kamuya ilk sunum tarihi (sosyal medya payla\u015f\u0131m\u0131 dahil)<\/td><\/tr>\r\n    <tr><td><strong>\u0130spat y\u00fck\u00fc<\/strong><\/td><td>Tescil belgesi ispat y\u00fck\u00fcn\u00fc hafifletir; ayn\u0131\/benzer kullan\u0131m tek ba\u015f\u0131na yeterlidir<\/td><td>Hem \u00f6nce kamuya sunuldu\u011funu hem bilin\u00e7li kopyaland\u0131\u011f\u0131n\u0131 ispat etmek gerekir<\/td><\/tr>\r\n    <tr><td><strong>Ba\u011f\u0131ms\u0131z tasar\u0131ma kar\u015f\u0131 koruma<\/strong><\/td><td>Var \u2014 kas\u0131t aranmaz, benzerlik yeterlidir<\/td><td>Yok \u2014 yaln\u0131zca bilin\u00e7li kopyalamaya kar\u015f\u0131 korur (SMK m. 59\/2)<\/td><\/tr>\r\n  <\/tbody>\r\n<\/table>\r\n<p>Pratikte en s\u0131k kar\u015f\u0131la\u015f\u0131lan tasar\u0131m ihlali davalar\u0131n\u0131n \u00f6nemli bir k\u0131sm\u0131 tescilsiz tasar\u0131m \u00fczerinden y\u00fcr\u00fct\u00fclmektedir; \u00e7\u00fcnk\u00fc taraflardan biri hen\u00fcz tescil ba\u015fvurusu yapmam\u0131\u015f olabilir ya da ba\u015fvuru h\u00e2l\u00e2 T\u00dcRKPATENT incelemesinde bekliyor olabilir. Bu durumda dava, tescilsiz tasar\u0131m h\u00fck\u00fcmleri \u00e7er\u00e7evesinde g\u00f6r\u00fcl\u00fcr ve mahkeme kamuya sunum tarihlerinin kar\u015f\u0131la\u015ft\u0131rmas\u0131na \u00f6zel bir \u00f6nem verir.<\/p>\r\n<div class=\"success-box\"><p>\u2705 Tescilli tasar\u0131m sahipleri ihlali fark ettikten sonra do\u011frudan tecav\u00fcz\u00fcn tespiti ve men'i davas\u0131 a\u00e7abilir; kopyalamay\u0131 ayr\u0131ca ispat etmek zorunda de\u011fildir. Tescil belgesi bu ispat y\u00fck\u00fcn\u00fc ortadan kald\u0131r\u0131r. Bu fark, ba\u015fvuru maliyetinin neden bu kadar k\u00fc\u00e7\u00fck bir yat\u0131r\u0131m oldu\u011funu a\u00e7\u0131k\u00e7a g\u00f6sterir.<\/p><\/div>\r\n\r\n<h2 id=\"yol-haritasi\">\u0130hlali Fark Etti\u011finizde Ne Yapmal\u0131s\u0131n\u0131z? 5 Ad\u0131ml\u0131 Yol Haritas\u0131<\/h2>\r\n<p>Yukar\u0131daki \u015fartlar\u0131 kendi durumunuza uygulad\u0131n\u0131z ve \u00f6n\u00fcn\u00fczde ger\u00e7ek bir ihlal oldu\u011fu sonucuna vard\u0131n\u0131z. \u015eimdi s\u0131rada hareket etmek var. Tasar\u0131m\u0131n\u0131z\u0131n kopyaland\u0131\u011f\u0131n\u0131 fark etti\u011finiz anda saatin i\u015flemeye ba\u015flad\u0131\u011f\u0131n\u0131 unutmay\u0131n \u2014 delillerin kaybolmas\u0131, ihlalin yayg\u0131nla\u015fmas\u0131 ve zamana\u015f\u0131m\u0131 s\u00fcreleri vakit kaybetmeden hareket etmeyi zorunlu k\u0131lar.<\/p>\r\n<table class=\"data-table\">\r\n  <thead><tr><th>Ad\u0131m<\/th><th>Yap\u0131lacak \u0130\u015flem<\/th><th>A\u00e7\u0131klama<\/th><th>S\u00fcre \/ Yer<\/th><\/tr><\/thead>\r\n  <tbody>\r\n    <tr><td><strong>1<\/strong><\/td><td>Delil tespiti<\/td><td>Kopya \u00fcr\u00fcn foto\u011fraf, fatura, ekran g\u00f6r\u00fcnt\u00fcs\u00fc \u2014 noter tespiti<\/td><td>Derhal<\/td><\/tr>\r\n    <tr><td><strong>2<\/strong><\/td><td>\u0130htiyati tedbir<\/td><td>Mahkemeden acil sat\u0131\u015f durdurma karar\u0131 (SMK m. 164)<\/td><td>1\u20133 g\u00fcn<\/td><\/tr>\r\n    <tr><td><strong>3<\/strong><\/td><td>Tecav\u00fcz davas\u0131 (SMK m. 143)<\/td><td>Men, imha, tazminat \u2014 Fikri ve S\u0131nai Haklar HM<\/td><td>Davan\u0131n a\u00e7\u0131lmas\u0131yla<\/td><\/tr>\r\n    <tr><td><strong>4<\/strong><\/td><td>Cezai \u015fik\u00e2yet<\/td><td>Hapis + adli para cezas\u0131 \u2014 Cumhuriyet Savc\u0131l\u0131\u011f\u0131<\/td><td>2 y\u0131l i\u00e7inde<\/td><\/tr>\r\n  <\/tbody>\r\n<\/table>\r\n<div class=\"highlight-box\"><p>\ud83d\udccc Bu ad\u0131mlar\u0131n tamam\u0131 ayn\u0131 anda y\u00fcr\u00fct\u00fclebilir. \u0130htiyati tedbir talebi beklerken ihtarname g\u00f6ndermek ya da delil tespiti yapt\u0131r\u0131rken cezai \u015fik\u00e2yette bulunmak m\u00fcmk\u00fcnd\u00fcr. Strateji ihlalin kapsam\u0131na ve kar\u015f\u0131 taraf\u0131n profiline g\u00f6re ki\u015fiselle\u015ftirilmelidir.<\/p><\/div>\r\n\r\n<div class=\"step-block\">\r\n  <div class=\"step-num\">1<\/div>\r\n  <div class=\"step-content\">\r\n    <h3 id=\"adim-delil\">Delil Tespiti \u2014 En Kritik ve En \u00c7ok Atlanan A\u015fama<\/h3>\r\n    <p>M\u00fc\u015fterilerime hep \u015funu s\u00f6ylerim: davay\u0131 kazand\u0131ran \u015fey \u00e7o\u011fu zaman hukuki arg\u00fcman\u0131n inceli\u011fi de\u011fil, elinizdeki delildir. Tasar\u0131m ihlaline kar\u015f\u0131 a\u00e7aca\u011f\u0131n\u0131z her hukuki yolun temeli buradad\u0131r. \u0130hlalin varl\u0131\u011f\u0131n\u0131 ispat edemiyorsan\u0131z davay\u0131 a\u00e7madan kaybetmi\u015f say\u0131l\u0131rs\u0131n\u0131z. Bu y\u00fczden kopya \u00fcr\u00fcn\u00fc fark etti\u011finiz an, delil toplama s\u00fcrecini hemen ba\u015flatman\u0131z gerekir.<\/p>\r\n    <p><strong>Toplanmas\u0131 gereken deliller:<\/strong><\/p>\r\n    <ul>\r\n      <li>Kopya \u00fcr\u00fcn\u00fcn foto\u011fraflar\u0131: birden fazla a\u00e7\u0131dan, tescilli tasar\u0131m\u0131n\u0131zla kar\u015f\u0131la\u015ft\u0131rmal\u0131 olarak, tarih damgal\u0131<\/li>\r\n      <li>Sat\u0131\u015f belgesi veya fatura: m\u00fcmk\u00fcnse kopya \u00fcr\u00fcnden sat\u0131n al\u0131m yaparak fatura temin edin \u2014 hem delil hem sat\u0131n alma kayd\u0131d\u0131r<\/li>\r\n      <li>E-ticaret platformu ekran g\u00f6r\u00fcnt\u00fcleri: \u00fcr\u00fcn sayfas\u0131, fiyat, sat\u0131c\u0131 bilgisi ve tarih g\u00f6r\u00fcn\u00fcr bi\u00e7imde<\/li>\r\n      <li>Sosyal medya payla\u015f\u0131mlar\u0131: URL ve tarih bilgisini i\u00e7eren tam ekran g\u00f6r\u00fcnt\u00fcs\u00fc<\/li>\r\n      <li>\u0130hlalin yap\u0131ld\u0131\u011f\u0131 fiziksel adres: ma\u011faza, depo veya \u00fcretim yeri tespiti<\/li>\r\n    <\/ul>\r\n    <p><strong>Noter delil tespiti:<\/strong> Dijital deliller mahkemelerde tart\u0131\u015fmaya a\u00e7\u0131k olabilir. Bu riski ortadan kald\u0131rman\u0131n en g\u00fcvenilir yolu noter arac\u0131l\u0131\u011f\u0131yla delil tespiti yapt\u0131rmakt\u0131r. Noter tespit an\u0131ndaki dijital ortam\u0131 ve fiziksel \u00fcr\u00fcn\u00fc resmi tutanakla kay\u0131t alt\u0131na al\u0131r; bu tutanak mahkemede kesin delil niteli\u011fi ta\u015f\u0131r.<\/p>\r\n    <div class=\"warn-box\"><p>\u26a0\ufe0f E-ticaret platformlar\u0131nda \u00fcr\u00fcn sayfalar\u0131 \u00e7ok h\u0131zl\u0131 kald\u0131r\u0131labilir. \u0130hlali tespit etti\u011finiz anda \u2014 ayn\u0131 g\u00fcn \u2014 ekran g\u00f6r\u00fcnt\u00fcs\u00fc al\u0131n ve m\u00fcmk\u00fcnse noter tespiti yapt\u0131r\u0131n. Ertesi g\u00fcn sayfan\u0131n kald\u0131r\u0131lm\u0131\u015f olmas\u0131 durumunda bu delil hayati \u00f6nem kazan\u0131r.<\/p><\/div>\r\n  <\/div>\r\n<\/div>\r\n<hr class=\"step-divider\">\r\n\r\n<div class=\"step-block\">\r\n  <div class=\"step-num\">2<\/div>\r\n  <div class=\"step-content\">\r\n    <h3 id=\"adim-tedbir\">\u0130htiyati Tedbir \u2014 Kopya \u00dcr\u00fcn\u00fc Derhal Durdurun<\/h3>\r\n    <p>\u0130htiyati tedbir, dava sonucunu beklemeden ihlalin ge\u00e7ici olarak durdurulmas\u0131 amac\u0131yla mahkemeden talep edilen bir koruma karar\u0131d\u0131r. SMK m. 164 uyar\u0131nca tasar\u0131m hakk\u0131 sahibi, dava a\u00e7madan \u00f6nce veya davayla birlikte ihtiyati tedbir talep edebilir.<\/p>\r\n    <p><strong>Mahkemeden talep edilebilecek tedbirler (SMK m. 164):<\/strong><\/p>\r\n    <ul>\r\n      <li>Kopya \u00fcr\u00fcnlerin \u00fcretiminin, sat\u0131\u015f\u0131n\u0131n ve da\u011f\u0131t\u0131m\u0131n\u0131n ge\u00e7ici olarak durdurulmas\u0131<\/li>\r\n      <li>\u0130hlal olu\u015fturan \u00fcr\u00fcnlerin piyasadan toplanmas\u0131 veya depolarda muhafaza alt\u0131na al\u0131nmas\u0131<\/li>\r\n      <li>\u00dcretim ara\u00e7lar\u0131na ve stoklara el konulmas\u0131<\/li>\r\n      <li>E-ticaret platformlar\u0131nda \u00fcr\u00fcn sayfas\u0131n\u0131n eri\u015fime kapat\u0131lmas\u0131<\/li>\r\n    <\/ul>\r\n    <p>\u0130htiyati tedbir karar\u0131 kar\u015f\u0131 tarafa tebli\u011f edilmeden \u00f6nce verilebilir (SMK m. 164\/3). Bu sayede ihlalin devam ettirilmesi ya da delillerin imha edilmesi \u00f6nlenebilir. Tedbir karar\u0131 genellikle 1\u20133 g\u00fcn i\u00e7inde al\u0131nabilmektedir; ancak mahkemenin talep etti\u011fi teminat\u0131n yat\u0131r\u0131lmas\u0131 gerekebilir.<\/p>\r\n    <div class=\"highlight-box\"><p>\ud83d\udccc \u0130htiyati tedbir bir ge\u00e7ici koruma arac\u0131d\u0131r; as\u0131l dava sonucunda kal\u0131c\u0131 karara d\u00f6n\u00fc\u015febilir. Tedbir karar\u0131 al\u0131nd\u0131ktan sonra belirlenen s\u00fcre i\u00e7inde (genellikle 2 hafta) esas dava a\u00e7\u0131lmal\u0131d\u0131r; aksi takdirde tedbir kendili\u011finden kalkar.<\/p><\/div>\r\n  <\/div>\r\n<\/div>\r\n<hr class=\"step-divider\">\r\n\r\n<div class=\"step-block\">\r\n  <div class=\"step-num\">3<\/div>\r\n  <div class=\"step-content\">\r\n    <h3 id=\"adim-dava\">Tecav\u00fcz Davas\u0131 \u2014 SMK m. 143 Kapsam\u0131nda Talepler<\/h3>\r\n    <p>Tasar\u0131m hakk\u0131na tecav\u00fcz davas\u0131 Fikri ve S\u0131nai Haklar Hukuk Mahkemesi'nde a\u00e7\u0131l\u0131r. Bu mahkeme \u0130stanbul, Ankara ve \u0130zmir'de ihtisas mahkemesi olarak kurulmu\u015ftur; di\u011fer yerlerde asliye hukuk mahkemesi bu davaya bakar.<\/p>\r\n    <p><strong>Davada ileri s\u00fcr\u00fclebilecek talepler (SMK m. 143):<\/strong><\/p>\r\n    <ul>\r\n      <li>Tecav\u00fcz\u00fcn tespiti: ihlalin fiilen ger\u00e7ekle\u015fti\u011finin mahkeme karar\u0131yla teyit edilmesi<\/li>\r\n      <li>Tecav\u00fcz\u00fcn men'i: ihlalin sona erdirilmesi ve tekrarlanmamas\u0131 i\u00e7in mahkeme yasa\u011f\u0131<\/li>\r\n      <li>\u00dcr\u00fcnlerin imhas\u0131 (SMK m. 151\/2): ihlalin konusu \u00fcr\u00fcnler ile \u00fcretim ara\u00e7lar\u0131n\u0131n imhas\u0131<\/li>\r\n      <li>Maddi tazminat (SMK m. 151): fiili zarar, yoksun kal\u0131nan kazan\u00e7 veya ihlalcinin elde etti\u011fi k\u00e2r<\/li>\r\n      <li>Manevi tazminat (SMK m. 152): tasar\u0131m\u0131n tan\u0131nm\u0131\u015fl\u0131\u011f\u0131 ve ki\u015filik haklar\u0131na verilen zarar<\/li>\r\n      <li>Karar\u0131n yay\u0131mlanmas\u0131 (SMK m. 153): mahkeme karar\u0131n\u0131n gazete veya yay\u0131n ara\u00e7lar\u0131nda ilan\u0131<\/li>\r\n    <\/ul>\r\n    <p><strong>Tazminat hesab\u0131: \u00fc\u00e7 farkl\u0131 y\u00f6ntem (SMK m. 151).<\/strong> Tasar\u0131m hakk\u0131na tecav\u00fcz davalar\u0131nda tazminat miktar\u0131, SMK m. 151 uyar\u0131nca \u00fc\u00e7 farkl\u0131 y\u00f6ntemden biri veya birka\u00e7\u0131 esas al\u0131narak hesaplan\u0131r. Hangi y\u00f6ntemin se\u00e7ilece\u011fi davan\u0131n ko\u015fullar\u0131na, ihlalin kapsam\u0131na ve ispat imk\u00e2nlar\u0131na g\u00f6re belirlenir.<\/p>\r\n    <table class=\"data-table\">\r\n      <thead><tr><th>Tazminat Y\u00f6ntemi<\/th><th>Hesaplama Esas\u0131 (SMK m. 151)<\/th><th>Ne Zaman Tercih Edilir?<\/th><\/tr><\/thead>\r\n      <tbody>\r\n        <tr><td>Fiili zarar (m. 151\/1-a)<\/td><td>Hak sahibinin gelir\/pazar pay\u0131 kayb\u0131, itibar zarar\u0131<\/td><td>\u0130hlalin piyasa etkisi \u00f6l\u00e7\u00fclebiliyorsa<\/td><\/tr>\r\n        <tr><td>Yoksun kal\u0131nan kazan\u00e7 \/ lisans bedeli (m. 151\/1-b)<\/td><td>\u0130hlalci lisansl\u0131 olsayd\u0131 \u00f6deyece\u011fi mutat royalty \u00d7 sat\u0131\u015f hacmi<\/td><td>En s\u0131k tercih \u2014 ispat g\u00f6rece kolay<\/td><\/tr>\r\n        <tr><td>\u0130hlalcinin elde etti\u011fi kazan\u00e7 (m. 151\/1-c)<\/td><td>\u0130hlalcinin sat\u0131\u015f has\u0131lat\u0131 ve k\u00e2r marj\u0131na dayal\u0131 hesap<\/td><td>\u0130hlalcinin y\u00fcksek sat\u0131\u015f hacmi varsa<\/td><\/tr>\r\n        <tr><td>Manevi tazminat (m. 152)<\/td><td>Ki\u015filik ve itibar zarar\u0131na dayal\u0131 takdiri bedel<\/td><td>Tasar\u0131m\u0131n tan\u0131nm\u0131\u015fl\u0131\u011f\u0131 y\u00fcksek, itibar ciddi hasar g\u00f6rd\u00fcyse<\/td><\/tr>\r\n      <\/tbody>\r\n    <\/table>\r\n    <div class=\"highlight-box\"><p>\ud83d\udccc Yarg\u0131tay uygulamas\u0131nda en \u00e7ok tercih edilen y\u00f6ntem \"yoksun kal\u0131nan kazan\u00e7 \u2014 lisans bedeli emsal\" y\u00f6ntemidir. Bu y\u00f6ntemde ihlalcinin has\u0131lat\u0131 ile sekt\u00f6rdeki mutat royalty oran\u0131 \u00e7arp\u0131larak tazminat belirlenir. Mahkeme bu bedeli belirlemek i\u00e7in genellikle bilirki\u015fi incelemesi yapt\u0131r\u0131r.<\/p><\/div>\r\n    <p>Tazminat miktar\u0131 \u00e7o\u011funlukla bilirki\u015fi taraf\u0131ndan belirlenir. Bilirki\u015fi; tasar\u0131m\u0131n piyasa de\u011ferini, ihlalcinin sat\u0131\u015f hacmini, sekt\u00f6rdeki mutat lisans bedellerini ve ihlalin s\u00fcresini de\u011ferlendirerek rapor d\u00fczenler. Dava haz\u0131rl\u0131k a\u015famas\u0131nda kendi sat\u0131\u015f verilerinizi, lisans tekliflerinizi veya benzer lisans anla\u015fmalar\u0131n\u0131z\u0131 belgelemek tazminat miktar\u0131n\u0131 do\u011frudan etkiler.<\/p>\r\n  <\/div>\r\n<\/div>\r\n<hr class=\"step-divider\">\r\n\r\n<div class=\"step-block\">\r\n  <div class=\"step-num\">4<\/div>\r\n  <div class=\"step-content\">\r\n    <h3 id=\"adim-ceza\">Tasar\u0131m Hakk\u0131na Tecav\u00fcz Haks\u0131z Rekabet Su\u00e7unu Olu\u015fturur<\/h3>\r\n    <p>Tasar\u0131m hakk\u0131na tecav\u00fcz, ayn\u0131 zamanda haks\u0131z rekabet su\u00e7una v\u00fccut vermektedir. TTK m. 55\/1'e g\u00f6re ba\u015fkalar\u0131n\u0131n i\u015f \u00fcr\u00fcnlerinden izinsiz yararlanmak, mallar\u0131n\u0131 veya i\u015f \u00fcr\u00fcnlerini taklit etmek haks\u0131z rekabet fiilidir.<\/p>\r\n    <p>Kar\u0131\u015f\u0131kl\u0131\u011fa yol a\u00e7acak bi\u00e7imde tan\u0131t\u0131m yapmak da bu kapsamda de\u011ferlendirilir. Bu fiillerden birini kasten i\u015fleyenler, TTK m. 62 uyar\u0131nca \u015fik\u00e2yet \u00fczerine iki y\u0131la kadar hapis veya adli para cezas\u0131yla cezaland\u0131r\u0131labilir.<\/p>\r\n    <div class=\"senaryo-block\">\r\n      <strong>\ud83d\udccb Yarg\u0131tay 7. Ceza Dairesi \u2014 2023\/8776 E., 2024\/10687 K. (03.12.2024)<\/strong>\r\n      Tescilli tasar\u0131m\u0131n taklit edilerek \u00fcretilip sat\u0131ld\u0131\u011f\u0131 bir \u015fik\u00e2yette, savc\u0131l\u0131k ba\u015flang\u0131\u00e7ta uyu\u015fmazl\u0131\u011f\u0131 hukuki nitelikte g\u00f6r\u00fcp kovu\u015fturmaya yer olmad\u0131\u011f\u0131na karar vermi\u015ftir. Yarg\u0131tay Cumhuriyet Ba\u015fsavc\u0131l\u0131\u011f\u0131'n\u0131n kanun yarar\u0131na bozma talebi \u00fczerine Yarg\u0131tay, bilirki\u015fi raporunda tasar\u0131mlar\u0131n ay\u0131rt edilemeyecek derecede benzer bulunmas\u0131n\u0131n, eylemin TTK kapsam\u0131nda haks\u0131z rekabet su\u00e7unu olu\u015fturma ihtimaline i\u015faret etti\u011fini; bu ihtimalin de\u011ferlendirilmeden soru\u015fturman\u0131n kapat\u0131lmas\u0131n\u0131n hukuka ayk\u0131r\u0131 oldu\u011funu belirtmi\u015ftir.\r\n    <\/div>\r\n    <div class=\"senaryo-block\">\r\n      <strong>\ud83d\udccb Yarg\u0131tay 7. Ceza Dairesi \u2014 2023\/13764 E., 2023\/7045 K. (13.09.2023)<\/strong>\r\n      Tescilli tasar\u0131mlar\u0131n sosyal medya \u00fczerinden taklit edilerek sat\u0131\u015fa sunuldu\u011fu bir dosyada savc\u0131l\u0131k, SMK m. 30'da tescilli tasar\u0131ma tecav\u00fcz\u00fcn su\u00e7 olarak d\u00fczenlenmedi\u011fi gerek\u00e7esiyle kovu\u015fturmaya yer olmad\u0131\u011f\u0131na karar vermi\u015ftir. Yarg\u0131tay, noter tespit tutana\u011f\u0131 ve sosyal medya delillerinin TTK kapsam\u0131nda haks\u0131z rekabet su\u00e7u y\u00f6n\u00fcnden yeterince ara\u015ft\u0131r\u0131lmad\u0131\u011f\u0131n\u0131 belirterek soru\u015fturman\u0131n geni\u015fletilmesi gerekti\u011fine h\u00fckmetmi\u015ftir.\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n\r\n<div class=\"cta-box\">\r\n  <p>Tasar\u0131m\u0131n\u0131z kopyaland\u0131ysa ya da size ihlal iddias\u0131yla bir ihtarname\/dava ula\u015ft\u0131ysa, vakit kaybetmeden Aylar Patent ekibiyle g\u00f6r\u00fc\u015f\u00fcn.<\/p>\r\n  <a href=\"tel:05417238552\" class=\"cta-main\">\ud83d\udcde 0541 723 85 52 \u2014 \u00dccretsiz \u00d6n De\u011ferlendirme<\/a>\r\n  <span class=\"cta-sub\">Delil tespitinden temyize tasar\u0131m ihlali davalar\u0131nda avukat + marka\/patent vekili ekibi \u00b7 T\u00dcRKPATENT Sicil No: 2890<\/span>\r\n<\/div>\r\n\r\n<h2 id=\"eticaret\">E-Ticaret Platformlar\u0131nda Tasar\u0131m \u0130hlali \u2014 \u00d6zel Durum<\/h2>\r\n<p>Trendyol, Hepsiburada, Amazon ve benzeri platformlarda ger\u00e7ekle\u015fen ihlaller h\u0131zl\u0131 hareket gerektiren \u00f6zel bir kategori olu\u015fturur. Kopya \u00fcr\u00fcn sayfalar\u0131 \u00e7ok say\u0131da sat\u0131c\u0131 taraf\u0131ndan ayn\u0131 anda listelenebilmekte; birinde al\u0131nan tedbir di\u011ferlerini otomatik olarak kapsamayabilmektedir.<\/p>\r\n<ul>\r\n  <li>Trendyol, Hepsiburada ve Amazon'un fikri m\u00fclkiyet ihlali bildirim sistemleri mevcuttur \u2014 tescil belgesi ve delillerle platform \u00fczerinden \u00fcr\u00fcn kald\u0131rma talebi yap\u0131labilir<\/li>\r\n  <li>Platform bildirimi dava a\u00e7maktan ba\u011f\u0131ms\u0131zd\u0131r ve \u00e7ok daha h\u0131zl\u0131 sonu\u00e7 verebilir<\/li>\r\n  <li>\u00dcr\u00fcn kald\u0131r\u0131lsa bile platform kayd\u0131 delil niteli\u011fi ta\u015f\u0131r; ekran g\u00f6r\u00fcnt\u00fcs\u00fc ve sat\u0131c\u0131 bilgilerini saklay\u0131n<\/li>\r\n<\/ul>\r\n<div class=\"warn-box\"><p>\u26a0\ufe0f Platform bildirimi hukuki s\u00fcrecin yerini tutmaz. Platform \u00fcr\u00fcn\u00fc kald\u0131rabilir ancak sat\u0131c\u0131ya tazminat \u00f6dettirme ya da \u00fcretimi durdurma yetkisi yoktur. Kal\u0131c\u0131 \u00e7\u00f6z\u00fcm i\u00e7in hukuki yol zorunludur.<\/p><\/div>\r\n\r\n<h2 id=\"yargitay\">Yarg\u0131tay Kararlar\u0131nda Tasar\u0131m \u0130hlali<\/h2>\r\n<p>Yarg\u0131tay 11. Hukuk Dairesi'nin tasar\u0131m ihlali davalar\u0131ndaki yerle\u015fik i\u00e7tihad\u0131, hak sahipleri a\u00e7\u0131s\u0131ndan belirleyici ilkeler ortaya koymaktad\u0131r. A\u015fa\u011f\u0131daki kararlar ger\u00e7ek dava dosyalar\u0131ndan al\u0131nm\u0131\u015ft\u0131r.<\/p>\r\n\r\n<h3>1. Katalog ve \u0130nternet Sitesinde Tasar\u0131m Taklidi \u2014 Tasar\u0131m Tecav\u00fcz\u00fc + Eser Tecav\u00fcz\u00fc Bir Arada<\/h3>\r\n<div class=\"senaryo-block\">\r\n  <strong>\ud83d\udccb Yarg\u0131tay 11. Hukuk Dairesi \u2014 2023\/505 E., 2024\/5788 K. (10.07.2024)<\/strong>\r\n  Ayd\u0131nlatma \u00fcr\u00fcnleri \u00fcreticisi davac\u0131, tescilli tasar\u0131m\u0131na konu ayd\u0131nlatma dire\u011finin daval\u0131 taraf\u0131ndan internet sitesinde ve \u00fcr\u00fcn katalo\u011funda birebir taklit edilerek sat\u0131\u015fa sunuldu\u011funu ileri s\u00fcrm\u00fc\u015ft\u00fcr. Mahkeme, daval\u0131 katalo\u011fundaki tasar\u0131mla davac\u0131n\u0131n tescilli tasar\u0131m\u0131 aras\u0131nda ay\u0131rt edilemeyecek derecede benzerlik bulundu\u011funu, bu kullan\u0131m\u0131n SMK m. 81 uyar\u0131nca tasar\u0131m hakk\u0131na tecav\u00fcz olu\u015fturdu\u011funu tespit etmi\u015ftir. Davac\u0131n\u0131n \u00fcr\u00fcn katalo\u011fundaki teknik \u00e7izimlerin de FSEK m. 2\/3 kapsam\u0131nda ilim ve edebiyat eseri say\u0131ld\u0131\u011f\u0131, bu \u00e7izimlerin daval\u0131 taraf\u0131ndan kopyalanmas\u0131n\u0131n hem mali hem manevi haklara tecav\u00fcz te\u015fkil etti\u011fi ve ayn\u0131 zamanda TTK m. 54-55 uyar\u0131nca haks\u0131z rekabet olu\u015fturdu\u011fu kabul edilmi\u015ftir. Yarg\u0131tay, 83.662,68 TL maddi ve 10.000 TL manevi tazminata h\u00fckmeden karar\u0131, k\u00fc\u00e7\u00fck bir vek\u00e2let \u00fccreti d\u00fczeltmesiyle onam\u0131\u015ft\u0131r.\r\n<\/div>\r\n<p>Bu karardan \u00e7\u0131kan en \u00f6nemli ilke \u015fudur: tasar\u0131m taklidi nadiren tek ba\u015f\u0131na ger\u00e7ekle\u015fir. \u0130hlalci genellikle hem tasar\u0131m\u0131 hem de o tasar\u0131m\u0131 tan\u0131tan katalog sayfalar\u0131n\u0131, teknik \u00e7izimleri ve web sitesi g\u00f6rsellerini birlikte kopyalar. Bu durumda hak sahibi, SMK kapsam\u0131nda tasar\u0131m tecav\u00fcz\u00fc davas\u0131n\u0131n yan\u0131 s\u0131ra FSEK kapsam\u0131nda eser sahipli\u011fine tecav\u00fcz ve TTK kapsam\u0131nda haks\u0131z rekabet taleplerini de ayn\u0131 davada ileri s\u00fcrebilir. \u00dc\u00e7 hukuki dayana\u011f\u0131n bir arada kullan\u0131lmas\u0131, hem tazminat miktar\u0131n\u0131 hem de davan\u0131n g\u00fcc\u00fcn\u00fc art\u0131r\u0131r.<\/p>\r\n<div class=\"highlight-box\"><p>\ud83d\udccc SMK m. 149\/1-\u00e7 a\u00e7\u0131k bi\u00e7imde tasar\u0131m hakk\u0131 tecav\u00fcze u\u011frayan hak sahibinin manevi tazminat isteyebilece\u011fini d\u00fczenlemektedir. Bu davada mahkeme, daval\u0131n\u0131n kusurlu davrand\u0131\u011f\u0131n\u0131 ve manevi tazminata h\u00fckmedilmesi gerekti\u011fini a\u00e7\u0131k\u00e7a vurgulam\u0131\u015ft\u0131r \u2014 yaln\u0131zca maddi zarar de\u011fil, hak sahibinin itibar\u0131 ve \u00fcr\u00fcn \u00f6zg\u00fcnl\u00fc\u011f\u00fcne y\u00f6nelik sald\u0131r\u0131 da tazminata konu olabilir.<\/p><\/div>\r\n\r\n<h3>2. \u0130htarname Me\u015fru Kullan\u0131m S\u0131n\u0131r\u0131<\/h3>\r\n<div class=\"senaryo-block\">\r\n  <strong>\ud83d\udccb Yarg\u0131tay 11. Hukuk Dairesi \u2014 2022\/4743 E., 2023\/4005 K. (06.06.2023)<\/strong>\r\n  Tasar\u0131m hakk\u0131 sahibinin rakibine g\u00f6nderdi\u011fi ihtarname rakibin m\u00fc\u015fterilerine de bildirilmi\u015f; bu durum haks\u0131z rekabet iddias\u0131na konu edilmi\u015ftir. Yarg\u0131tay, tasar\u0131m hakk\u0131 sahibinin hakk\u0131n\u0131 koruma amac\u0131yla ihtarname g\u00f6ndermesinin me\u015fru kullan\u0131m s\u0131n\u0131rlar\u0131 i\u00e7inde kald\u0131\u011f\u0131n\u0131; ancak ihtarnamenin ger\u00e7eklik pay\u0131 ta\u015f\u0131mayan iddialar i\u00e7ermesi veya rakibin m\u00fc\u015fterilerine y\u00f6nelik ticareti engelleyici bi\u00e7imde kullan\u0131lmas\u0131 halinde haks\u0131z rekabet te\u015fkil edebilece\u011fini belirtmi\u015ftir.\r\n<\/div>\r\n<p>\u0130htarname i\u00e7eri\u011finin ger\u00e7e\u011fe dayal\u0131, orant\u0131l\u0131 ve hakk\u0131n korunmas\u0131 amac\u0131yla s\u0131n\u0131rl\u0131 kalmas\u0131 gerekir. A\u015f\u0131r\u0131 veya orant\u0131s\u0131z bi\u00e7imde yay\u0131lan ihtarnameler, g\u00f6nderenin aleyhine haks\u0131z rekabet davas\u0131 a\u00e7\u0131lmas\u0131na zemin haz\u0131rlayabilir.<\/p>\r\n\r\n<h3>3. Tasar\u0131m Taklidi ile Haks\u0131z Rekabetin Birlikte De\u011ferlendirilmesi<\/h3>\r\n<div class=\"senaryo-block\">\r\n  <strong>\ud83d\udccb Yarg\u0131tay 11. Hukuk Dairesi \u2014 2024\/2275 E., 2025\/549 K. (04.02.2025)<\/strong>\r\n  Daval\u0131n\u0131n tescilli tasar\u0131m\u0131 taklit etmesinin yan\u0131 s\u0131ra tan\u0131t\u0131m materyallerinde as\u0131l \u00fcr\u00fcne ait g\u00f6rselleri izinsiz kullanmas\u0131, hem SMK m. 81 kapsam\u0131nda tasar\u0131m hakk\u0131 tecav\u00fcz\u00fc hem de TTK kapsam\u0131nda haks\u0131z rekabet olarak de\u011ferlendirilmi\u015ftir. Yarg\u0131tay, her iki hukuki gerek\u00e7eye dayal\u0131 talepler a\u00e7\u0131s\u0131ndan yerel mahkeme karar\u0131n\u0131 onam\u0131\u015ft\u0131r.\r\n<\/div>\r\n<p>Bu karar, ilk kararda da g\u00f6r\u00fclen \u00f6r\u00fcnt\u00fcy\u00fc teyit etmektedir: tasar\u0131m ihlalleri \u00e7o\u011fu zaman yaln\u0131zca g\u00f6r\u00fcn\u00fcm kopyalamakla s\u0131n\u0131rl\u0131 kalmaz; \u00fcr\u00fcn foto\u011fraflar\u0131n\u0131n ve tan\u0131t\u0131m materyallerinin izinsiz kullan\u0131m\u0131 da e\u015flik edebilir. Hak sahibinin bu \u00e7ok y\u00f6nl\u00fc ihlali tek davada birlikte ileri s\u00fcrmesi tavsiye edilir.<\/p>\r\n\r\n<h3>4. Manevi Tazminatta Hakkaniyet \u00d6l\u00e7\u00fct\u00fc ve Vek\u00e2let \u00dccreti Usul\u00fc<\/h3>\r\n<p>2024\/5788 say\u0131l\u0131 kararda dikkat \u00e7eken bir di\u011fer husus, manevi tazminat\u0131n 50.000 TL talep edilmesine kar\u015f\u0131n mahkemece 10.000 TL olarak h\u00fckmedilmesi ve bu fark\u0131n hakkaniyet \u00f6l\u00e7\u00fct\u00fcyle gerek\u00e7elendirilmesidir. Yarg\u0131tay bu takdir hakk\u0131na m\u00fcdahale etmemi\u015f; ancak reddedilen k\u0131s\u0131m i\u00e7in daval\u0131 yarar\u0131na vek\u00e2let \u00fccreti takdir edilmemi\u015f olmas\u0131n\u0131 usul hatas\u0131 olarak g\u00f6r\u00fcp karar\u0131 bu noktada d\u00fczeltmi\u015ftir.<\/p>\r\n<div class=\"warn-box\"><p>\u26a0\ufe0f Manevi tazminat talebinde bulunurken ger\u00e7ek\u00e7i bir miktar talep etmek stratejik \u00f6nem ta\u015f\u0131r. A\u015f\u0131r\u0131 y\u00fcksek talepler reddedilen k\u0131s\u0131m i\u00e7in kar\u015f\u0131 taraf yarar\u0131na vek\u00e2let \u00fccreti do\u011furur; bu da nihai olarak hak sahibinin maliyetini art\u0131rabilir.<\/p><\/div>\r\n\r\n<h2 id=\"vaka\">Vaka \u0130ncelemesi: \u0130ki Ger\u00e7ek Bilirki\u015fi Raporundan \u00c7\u0131kan Dersler<\/h2>\r\n<p>A\u015fa\u011f\u0131daki iki \u00f6rnek, Aylar Patent'in taraf oldu\u011fu ger\u00e7ek dosyalardan \u2014 kimlik bilgileri hari\u00e7 tutularak \u2014 derlenmi\u015ftir. \u0130kisi de bu rehberde anlat\u0131lan ilkelerin pratikte nas\u0131l i\u015fledi\u011fini g\u00f6steriyor.<\/p>\r\n\r\n<h3>Vaka 1: Asma Tavan Paneli Tasar\u0131m\u0131 \u2014 Sosyal Medya \u00dczerinden Kamuya Sunum<\/h3>\r\n<p>Bir asma tavan paneli \u00fcreticisi, kendi tasarlad\u0131\u011f\u0131 bir panel modelinin rakip bir firma taraf\u0131ndan taklit edildi\u011fini ve hem sosyal medyada hem e-ticaret platformlar\u0131nda (Trendyol, Hepsiburada) sat\u0131\u015fa sunuldu\u011funu ileri s\u00fcrd\u00fc. Davac\u0131n\u0131n tasar\u0131m tescil ba\u015fvurusu yap\u0131lm\u0131\u015ft\u0131 ama hen\u00fcz T\u00dcRKPATENT incelemesindeydi \u2014 bu y\u00fczden bilirki\u015fi inceleme yap\u0131lan tarihte de\u011ferlendirmeyi tescilsiz tasar\u0131m h\u00fck\u00fcmleri \u00fczerinden y\u00fcr\u00fctt\u00fc.<\/p>\r\n<p>Bilirki\u015fi, davac\u0131n\u0131n Instagram hesab\u0131ndaki payla\u015f\u0131m tarihlerini tek tek do\u011frulad\u0131 ve ilk kamuya sunumun 27.10.2024 oldu\u011funu, ancak ba\u011f\u0131ms\u0131z bir YouTube taramas\u0131yla ayn\u0131 tasar\u0131m\u0131n ger\u00e7ekte 23.09.2024'te payla\u015f\u0131lm\u0131\u015f oldu\u011funu tespit etti. Daval\u0131 taraf\u0131n payla\u015f\u0131mlar\u0131 ise bundan aylarca sonraya \u2014 Nisan 2025'e \u2014 tarihliydi. Bilirki\u015fi, her iki tasar\u0131m\u0131n da \"siyah zemin \u00fczerine alt\u0131n renkli karesel formlar\" ile karakterize edildi\u011fini, sekt\u00f6rde tasar\u0131mc\u0131n\u0131n se\u00e7enek \u00f6zg\u00fcrl\u00fc\u011f\u00fcn\u00fcn geni\u015f oldu\u011funu (yani bu formun teknik bir zorunluluktan kaynaklanmad\u0131\u011f\u0131n\u0131) ve g\u00f6rsellerin genel izlenim itibar\u0131yla birebir ayn\u0131 oldu\u011funu tespit ederek tescilsiz tasar\u0131m hakk\u0131na tecav\u00fcz\u00fcn s\u00f6z konusu olabilece\u011fi g\u00f6r\u00fc\u015f\u00fcne ula\u015ft\u0131.<\/p>\r\n<div class=\"success-box\"><p>\u2705 Bu vakadan \u00e7\u0131kan ders: kamuya sunum tarihini sadece kendi belle\u011finize veya beyan\u0131n\u0131za dayand\u0131rmay\u0131n. Bilirki\u015fi sizin lehinize bile olsa ba\u011f\u0131ms\u0131z do\u011frulama yapar; bu nedenle ilk payla\u015f\u0131m an\u0131ndan itibaren ekran g\u00f6r\u00fcnt\u00fcs\u00fc ve link kayd\u0131 tutmak, dava s\u00fcrecinde i\u015finizi b\u00fcy\u00fck \u00f6l\u00e7\u00fcde kolayla\u015ft\u0131r\u0131r.<\/p><\/div>\r\n\r\n<h3>Vaka 2: Etkinlik Dekorasyonu Konsepti \u2014 \"Sunum\" Tasar\u0131m\u0131 Olarak Koruma<\/h3>\r\n<p>Bu vakada davac\u0131, do\u011fum g\u00fcn\u00fc ve \u00f6zel g\u00fcn organizasyonu hizmeti veren bir i\u015fletmeydi. Davac\u0131, kendi geli\u015ftirdi\u011fi tematik dekorasyon konseptlerinin \u2014 balon enstalasyonlar\u0131, kar\u015f\u0131lama panolar\u0131, foto\u011fraf \u00e7ekim alanlar\u0131 \u2014 rakip bir firma taraf\u0131ndan ad\u0131m ad\u0131m kopyaland\u0131\u011f\u0131n\u0131 ileri s\u00fcrd\u00fc. Bu vaka \u00f6zellikle \u00f6nemlidir, \u00e7\u00fcnk\u00fc tasar\u0131m kapsam\u0131na genellikle \"\u00fcr\u00fcn\" olarak bak\u0131l\u0131r; burada ise korunan \u015fey tek bir \u00fcr\u00fcn de\u011fil, birden \u00e7ok nesnenin (balon, <a href=\"https:\/\/aylarpatent.com\/blog\/mobilya-tasarim-tescili\/\">mobilya<\/a>, ayd\u0131nlatma, pano) bir araya getirilmesiyle olu\u015fan b\u00fct\u00fcnsel bir sunumdu.<\/p>\r\n<p>SMK m. 55\/2 \"birden \u00e7ok nesnenin bir arada alg\u0131lanan sunumlar\u0131\"n\u0131 da tasar\u0131m tan\u0131m\u0131na dahil eder; bilirki\u015fi bu maddeye dayanarak etkinlik dekorasyon konseptinin tasar\u0131m korumas\u0131na konu olabilece\u011fini kabul etti. \u0130nceleme dokuz farkl\u0131 payla\u015f\u0131m \u00e7ifti \u00fczerinden y\u00fcr\u00fct\u00fcld\u00fc; her \u00e7ift i\u00e7in davac\u0131 ve daval\u0131n\u0131n kamuya sunum tarihleri ayr\u0131 ayr\u0131 tespit edildi. Sonu\u00e7ta davac\u0131n\u0131n t\u00fcm g\u00f6rsellerinin daval\u0131dan \u00f6nce payla\u015f\u0131ld\u0131\u011f\u0131; balon renklerinden yerle\u015fim d\u00fczenine, kullan\u0131lan fig\u00fcrlere kadar konseptin \"ayn\u0131 mant\u0131k ve temel tasar\u0131m ilkeleriyle\" olu\u015fturuldu\u011fu belirlendi.<\/p>\r\n<p>Bilirki\u015fi raporunda bilgilenmi\u015f kullan\u0131c\u0131 tan\u0131m\u0131na da yer verildi \u2014 Yarg\u0131tay 11. Hukuk Dairesi'nin 2016\/14393 E., 2018\/5421 K. say\u0131l\u0131 karar\u0131na at\u0131fla, bilgilenmi\u015f kullan\u0131c\u0131n\u0131n bir tasar\u0131m uzman\u0131 de\u011fil, \u00fcr\u00fcn\u00fc kullanarak bilgi sahibi olmu\u015f, ortalamadan biraz daha dikkatli bir kullan\u0131c\u0131 oldu\u011fu hat\u0131rlat\u0131ld\u0131. Sonu\u00e7 olarak bilirki\u015fi, g\u00f6rsellerin bilgilenmi\u015f kullan\u0131c\u0131 nezdinde yeni ve farkl\u0131 bir izlenim olu\u015fturmad\u0131\u011f\u0131 g\u00f6r\u00fc\u015f\u00fcne ula\u015ft\u0131.<\/p>\r\n<div class=\"highlight-box\"><p>\ud83d\udccc Bu vaka, tasar\u0131m korumas\u0131n\u0131n yaln\u0131zca somut bir \u00fcr\u00fcnle s\u0131n\u0131rl\u0131 olmad\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Bir mek\u00e2n\u0131n, bir etkinli\u011fin ya da bir kompozisyonun b\u00fct\u00fcnsel g\u00f6r\u00fcn\u00fcm\u00fc de SMK m. 55\/2 kapsam\u0131nda korunabilir. Dekorasyon, etkinlik organizasyonu, vitrin tasar\u0131m\u0131 gibi \"hizmet a\u011f\u0131rl\u0131kl\u0131\" sekt\u00f6rlerde bu, g\u00f6zden ka\u00e7\u0131r\u0131lan ama g\u00fc\u00e7l\u00fc bir koruma imk\u00e2n\u0131d\u0131r.<\/p><\/div>\r\n\r\n<h2 id=\"savunma\">Bana Tasar\u0131m \u0130hlali \u0130ddias\u0131yla Geldilerse Ne Yapmal\u0131y\u0131m?<\/h2>\r\n<p>Bu rehberin geri kalan\u0131 hak sahibinin bak\u0131\u015f a\u00e7\u0131s\u0131yla yaz\u0131ld\u0131; ama madalyonun \u00f6b\u00fcr y\u00fcz\u00fc de var. Bir ihtarname ald\u0131n\u0131z, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc piyasadan \u00e7ekmeniz istendi ya da do\u011frudan dava a\u00e7\u0131ld\u0131 \u2014 bu durumda panik yapmadan, ama h\u0131zl\u0131 hareket etmeniz gerekir. Savunma taraf\u0131nda olmak, otomatik olarak haks\u0131z oldu\u011funuz anlam\u0131na gelmez. Yukar\u0131daki \"hangi durumlarda ihlal olmaz\" ba\u015fl\u0131\u011f\u0131na d\u00f6n\u00fcp kendi durumunuzu tekrar de\u011ferlendirmeniz, savunman\u0131z\u0131n ilk ad\u0131m\u0131 olmal\u0131.<\/p>\r\n\r\n<h3>\u0130htarname Ald\u0131ysan\u0131z<\/h3>\r\n<p>\u00d6nce ihtarnameyi dikkatlice okuyun. Hangi tescil numaras\u0131na, hangi g\u00f6rsele, hangi tarihe dayand\u0131\u011f\u0131n\u0131 not edin. \u00c7o\u011fu zaman ihtarnameyi g\u00f6nderen taraf abart\u0131l\u0131 bir kapsam talep eder; ger\u00e7ek koruma kapsam\u0131 tescil belgesindeki g\u00f6rsellerle s\u0131n\u0131rl\u0131d\u0131r, ihtarnamedeki iddiayla de\u011fil. T\u00dcRKPATENT sicilinden ilgili tasar\u0131m\u0131n tescil tarihini, g\u00f6rsellerini ve koruma kapsam\u0131n\u0131 bizzat kontrol edin.<\/p>\r\n<p>\u0130htarnameye s\u00fcresi i\u00e7inde yan\u0131t vermemek dava a\u00e7\u0131ld\u0131\u011f\u0131nda aleyhinize yorumlanabilir; ama ayn\u0131 \u015fekilde aceleyle her \u015feyi kabul eden bir yan\u0131t da kendi elinizle delil \u00fcretmeniz anlam\u0131na gelebilir. Yan\u0131t vermeden \u00f6nce bir avukatla g\u00f6r\u00fc\u015fmeniz, hem yan\u0131t\u0131n tonu hem i\u00e7eri\u011fi a\u00e7\u0131s\u0131ndan belirleyicidir.<\/p>\r\n\r\n<h3>Savunmada \u0130leri S\u00fcrebilece\u011finiz Arg\u00fcmanlar<\/h3>\r\n<ul>\r\n  <li>Yenilik veya ay\u0131rt edicilik eksikli\u011fi: kar\u015f\u0131 taraf\u0131n tasar\u0131m\u0131 zaten sekt\u00f6rde yayg\u0131nsa veya sizden \u00f6nce ba\u015fka bir kaynakta kamuya sunulmu\u015fsa, tescilin h\u00fck\u00fcms\u00fczl\u00fc\u011f\u00fc dava i\u00e7inde savunma olarak ileri s\u00fcr\u00fclebilir<\/li>\r\n  <li>Ba\u011f\u0131ms\u0131z tasar\u0131m savunmas\u0131: ayn\u0131 sonuca kendi tasar\u0131m s\u00fcrecinizle ula\u015ft\u0131\u011f\u0131n\u0131z\u0131, kopyalamad\u0131\u011f\u0131n\u0131z\u0131 g\u00f6steren tarihli kay\u0131tlar\u0131n\u0131z varsa \u2014 \u00f6zellikle tescilsiz tasar\u0131m iddialar\u0131nda bu kritik bir savunmad\u0131r<\/li>\r\n  <li>Koruma kapsam\u0131n\u0131n dar yorumlanmas\u0131 gerekti\u011fi: \u00fcr\u00fcn\u00fcn\u00fcz g\u00f6rsel olarak benziyor g\u00f6r\u00fcnse de tescil belgesindeki g\u00f6rsellerle birebir \u00f6rt\u00fc\u015fm\u00fcyorsa farkl\u0131l\u0131klar\u0131 somut bi\u00e7imde ortaya koymak gerekir<\/li>\r\n  <li>Teknik zorunluluk istisnas\u0131 (SMK m. 58\/4-b): ihlal iddias\u0131na konu form, \u00fcr\u00fcn\u00fcn i\u015flevinden kaynaklanan zorunlu bir \u015fekilse koruma kapsam\u0131 d\u0131\u015f\u0131nda kal\u0131r<\/li>\r\n  <li>\u00d6nceki kullan\u0131mdan do\u011fan hak (SMK m. 60): kar\u015f\u0131 taraf\u0131n ba\u015fvuru tarihinden \u00f6nce ayn\u0131 tasar\u0131m\u0131 iyi niyetle ticari ama\u00e7la kullan\u0131yorsan\u0131z, bu kullan\u0131m\u0131 s\u00fcrd\u00fcrme hakk\u0131n\u0131z olabilir<\/li>\r\n<\/ul>\r\n<div class=\"warn-box\"><p>\u26a0\ufe0f Tescil belgesinin varl\u0131\u011f\u0131, o tasar\u0131m\u0131n her durumda ge\u00e7erli ve h\u00fck\u00fcms\u00fczl\u00fckten muaf oldu\u011fu anlam\u0131na gelmez. T\u00dcRKPATENT \u015fekli inceleme yapar; yenilik ve ay\u0131rt edicilik konusunda kapsaml\u0131 bir ara\u015ft\u0131rma yapmam\u0131\u015f olabilir. Kar\u015f\u0131 taraf\u0131n tescili zay\u0131fsa, h\u00fck\u00fcms\u00fczl\u00fck davas\u0131 veya savunmas\u0131 g\u00fc\u00e7l\u00fc bir kar\u015f\u0131 hamle olabilir.<\/p><\/div>\r\n\r\n<h3>Dava A\u00e7\u0131ld\u0131ysa<\/h3>\r\n<p>Tecav\u00fcz davas\u0131nda kar\u015f\u0131 taraf olarak cevap dilek\u00e7eniz s\u00fcre tutar; bu s\u00fcreyi ka\u00e7\u0131rmamak \u00f6ncelikli i\u015finizdir. Cevap dilek\u00e7esinde hem esasa ili\u015fkin savunmalar\u0131 hem de varsa kar\u015f\u0131 dava (h\u00fck\u00fcms\u00fczl\u00fck davas\u0131) talebini birlikte de\u011ferlendirmek gerekir. \u0130htiyati tedbir talebiyle kar\u015f\u0131la\u015ft\u0131ysan\u0131z buna kar\u015f\u0131 itiraz hakk\u0131n\u0131z bulundu\u011funu ve bu itiraz\u0131n h\u0131zl\u0131 \u015fekilde yap\u0131lmas\u0131 gerekti\u011fini unutmay\u0131n.<\/p>\r\n\r\n<!-- ============ SSS \u2014 sorular FAQPage schema ile B\u0130REB\u0130R ayn\u0131 ============ -->\r\n<h2 id=\"sss\">S\u0131k\u00e7a Sorulan Sorular<\/h2>\r\n\r\n<details class=\"faq-item\">\r\n  <summary>Rakibimin \u00fcr\u00fcn\u00fc benimkine \u00e7ok benziyor, bu otomatik olarak ihlal mi say\u0131l\u0131r?<\/summary>\r\n  <div class=\"faq-a\">Hay\u0131r. Benzerlik tek ba\u015f\u0131na yeterli de\u011fildir; yukar\u0131da anlat\u0131lan \u00fc\u00e7 \u015fart\u0131n (koruma kapsam\u0131nda bir tasar\u0131m, izinsiz kullan\u0131m, genel izlenim itibar\u0131yla ay\u0131rt edilemeyecek benzerlik) birlikte ger\u00e7ekle\u015fmesi ve alt\u0131 istisna durumdan (yenilik yoklu\u011fu, teknik zorunluluk, ba\u011f\u0131ms\u0131z tasar\u0131m, kanuni istisnalar, \u00fc\u00e7 y\u0131ll\u0131k par\u00e7a kullan\u0131m\u0131, \u00f6nceki kullan\u0131m hakk\u0131) hi\u00e7birinin s\u00f6z konusu olmamas\u0131 gerekir.<\/div>\r\n<\/details>\r\n\r\n<details class=\"faq-item\">\r\n  <summary>Tasar\u0131m\u0131m kopyaland\u0131, ilk ne yapmal\u0131y\u0131m?<\/summary>\r\n  <div class=\"faq-a\">\u0130lk ad\u0131m delil toplamakt\u0131r. Kopya \u00fcr\u00fcn\u00fcn foto\u011fraflar\u0131n\u0131, sat\u0131\u015f sayfas\u0131n\u0131n ekran g\u00f6r\u00fcnt\u00fclerini ve varsa sat\u0131\u015f faturas\u0131n\u0131 derhal kay\u0131t alt\u0131na al\u0131n. E-ticaret sayfalar\u0131 \u00e7ok h\u0131zl\u0131 kald\u0131r\u0131labildi\u011finden ayn\u0131 g\u00fcn noter tespiti yapt\u0131rman\u0131z \u00f6nerilir. Ard\u0131ndan bir avukat ile g\u00f6r\u00fc\u015ferek ihtiyati tedbir ve ihtarname s\u00fcrecini ba\u015flatabilirsiniz.<\/div>\r\n<\/details>\r\n\r\n<details class=\"faq-item\">\r\n  <summary>\u0130htiyati tedbir ne kadar s\u00fcrede al\u0131n\u0131r?<\/summary>\r\n  <div class=\"faq-a\">Acil durumlarda Fikri ve S\u0131nai Haklar Hukuk Mahkemesi ihtiyati tedbir talebini 1 ay i\u00e7inde karara ba\u011flayabilir. Mahkeme kar\u015f\u0131 taraf\u0131 dinlemeden, yani tek tarafl\u0131 olarak tedbir karar\u0131 verebilir. Bu durumlarda 1-2 g\u00fcn i\u00e7inde karar verilir. Ancak genelde mahkemeler kar\u015f\u0131 taraf\u0131 cevap hakk\u0131 tan\u0131madan bu davalarda ihtiyati tedbir karar vermez.<\/div>\r\n<\/details>\r\n\r\n<details class=\"faq-item\">\r\n  <summary>Dava kazan\u0131rsam ne kadar tazminat alabilirim?<\/summary>\r\n  <div class=\"faq-a\">Tazminat miktar\u0131 ihlalin kapsam\u0131na, ihlalcinin sat\u0131\u015f hacmine ve se\u00e7ilen hesaplama y\u00f6ntemine g\u00f6re de\u011fi\u015fir. Ancak en s\u0131k tercih edilen tazminat t\u00fcr\u00fc kar\u015f\u0131 taraf\u0131n o tasar\u0131mdan elde etti\u011fi kard\u0131r. Yani o \u00fcr\u00fcn\u00fc satarak ne kadar kar elde ettiyse o kadar tazminata h\u00fckmedilebilir.<\/div>\r\n<\/details>\r\n\r\n<details class=\"faq-item\">\r\n  <summary>Katalog veya sosyal medyada listelediler, satmad\u0131lar \u2014 yine de dava a\u00e7abilir miyim?<\/summary>\r\n  <div class=\"faq-a\">Evet. Yarg\u0131tay 11. HD, ticari ama\u00e7l\u0131 katalog kullan\u0131m\u0131 ve web sitesinde listelemenin 'piyasaya sunma' ve 'ticari ama\u00e7la elde bulundurma' fiillerini olu\u015fturdu\u011funu kabul etmektedir. Sat\u0131\u015f\u0131n ger\u00e7ekle\u015fmemi\u015f olmas\u0131 tecav\u00fcz\u00fc ortadan kald\u0131rmaz.<\/div>\r\n<\/details>\r\n\r\n<details class=\"faq-item\">\r\n  <summary>E-ticaret platformu \u00fcr\u00fcn\u00fc kald\u0131rd\u0131, ba\u015fka bir \u015fey yapmam gerekiyor mu?<\/summary>\r\n  <div class=\"faq-a\">Evet. Platform bildirimi yaln\u0131zca ge\u00e7ici \u00e7\u00f6z\u00fcmd\u00fcr. Ayn\u0131 sat\u0131c\u0131 ba\u015fka isimle veya ba\u015fka platformda sat\u0131\u015fa devam edebilir. Kal\u0131c\u0131 \u00e7\u00f6z\u00fcm i\u00e7in hukuki yol \u2014 ihtiyati tedbir ve tecav\u00fcz davas\u0131 \u2014 zorunludur.<\/div>\r\n<\/details>\r\n\r\n<details class=\"faq-item\">\r\n  <summary>Tasar\u0131m hakk\u0131n\u0131 ihlal su\u00e7 mudur?<\/summary>\r\n  <div class=\"faq-a\">Evet. Tasar\u0131m hakk\u0131na ihlal haks\u0131z rekabet su\u00e7unun konusunu olu\u015fturmaktad\u0131r.<\/div>\r\n<\/details>\r\n\r\n<h2 id=\"sonuc\">Sonu\u00e7<\/h2>\r\n<p>Tasar\u0131m hakk\u0131 ihlali, sadece ekonomik bir kay\u0131p de\u011fildir. Rakibinizin sizin y\u0131llarca \u00fczerinde \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z bir tasar\u0131mdan bedavaya yararlanmas\u0131, m\u00fc\u015fterilerinizin g\u00f6z\u00fcnde markan\u0131z\u0131n \u00f6zg\u00fcnl\u00fc\u011f\u00fcn\u00fc zay\u0131flatmas\u0131 anlam\u0131na gelir \u2014 ve bu hasar\u0131n bir k\u0131sm\u0131 dava kazan\u0131lsa da geri al\u0131namaz.<\/p>\r\n<p>Ama her benzerlik bir ihlal de\u011fildir. Bu rehberin ba\u015f\u0131nda anlatt\u0131\u011f\u0131m \u00fc\u00e7 \u015fart\u0131 ve alt\u0131 istisna durumu kendi vakan\u0131za uygulad\u0131ktan sonra ger\u00e7ekten bir ihlalle kar\u015f\u0131 kar\u015f\u0131ya oldu\u011funuza karar verdiyseniz, elinizde ger\u00e7ekten i\u015fe yarayan ara\u00e7lar var: delil tespiti, ihtiyati tedbir, ihtarname, tecav\u00fcz davas\u0131, cezai \u015fik\u00e2yet. Bunlar\u0131 ayr\u0131 ayr\u0131 d\u00fc\u015f\u00fcnmeyin; pek \u00e7o\u011fu ayn\u0131 anda y\u00fcr\u00fct\u00fclebilir ve birbirini g\u00fc\u00e7lendirir.<\/p>\r\n<p>\u0130hlali fark etti\u011finiz anda harekete ge\u00e7mek, delillerin korunmas\u0131 ve tazminat miktar\u0131n\u0131n do\u011fru hesaplanmas\u0131 a\u00e7\u0131s\u0131ndan belirleyicidir. <a href=\"https:\/\/aylarpatent.com\/\">Aylar Patent<\/a> olarak tasar\u0131m ihlali davalar\u0131nda delil tespitinden temyiz a\u015famas\u0131na kadar s\u00fcreci birlikte y\u00fcr\u00fct\u00fcyoruz. T\u00fcm s\u00fcre\u00e7 i\u00e7in 0541 723 85 52 numaral\u0131 hatt\u0131m\u0131zdan ya da bilgi@aylarpatent.com adresiyle ileti\u015fime ge\u00e7ebilirsiniz.<\/p>\r\n<p style=\"font-size:.83rem;color:#555\">Bu yaz\u0131 genel bilgi ama\u00e7l\u0131d\u0131r ve hukuki tavsiye niteli\u011fi ta\u015f\u0131maz. Spesifik durumunuz i\u00e7in l\u00fctfen uzman g\u00f6r\u00fc\u015f\u00fc al\u0131n\u0131z.<\/p>\r\n\r\n<!-- ============ YAZAR KUTUSU \u2014 SAB\u0130T (Aylar Patent) ============ -->\r\n<div class=\"author-box\">\r\n  <div class=\"author-icon\">\r\n    <svg viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 12c2.7 0 4.8-2.1 4.8-4.8S14.7 2.4 12 2.4 7.2 4.5 7.2 7.2 9.3 12 12 12zm0 2.4c-3.2 0-9.6 1.6-9.6 4.8v2.4h19.2v-2.4c0-3.2-6.4-4.8-9.6-4.8z\"\/><\/svg>\r\n  <\/div>\r\n  <div class=\"author-info\">\r\n    <h4>Marka Vekili ve Avukat Atakan AYLAR<\/h4>\r\n    <table class=\"author-table\">\r\n      <tr>\r\n        <td>\u2705 Avukat Marka Vekili<\/td>\r\n        <td>Av. Atakan AYLAR<br>Marka Vekilli\u011fi Sicil No: 2890<br>Avukatl\u0131k Sicil No: 40239 Ankara Barosu<\/td>\r\n      <\/tr>\r\n      <tr>\r\n        <td>\u2705 \u0130leti\u015fim<\/td>\r\n        <td><a href=\"tel:05417238552\">0541 723 85 52<\/a><\/td>\r\n      <\/tr>\r\n      <tr>\r\n        <td>\u2705 Mail<\/td>\r\n        <td><a href=\"mailto:bilgi@aylarpatent.com\">bilgi@aylarpatent.com<\/a><\/td>\r\n      <\/tr>\r\n    <\/table>\r\n  <\/div>\r\n<\/div>\r\n\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tasar\u0131m Hakk\u0131 \u0130hlali ve Dava Rehberi 2026 Tescilli veya tescilsiz bir tasar\u0131m\u0131n izinsiz \u00fcretilmesi, sat\u0131lmas\u0131, katalo\u011fa\/web sitesine eklenmesi ya da ithal edilmesi tasar\u0131m hakk\u0131na tecav\u00fcz olu\u015fturur (SMK m. 81). Ancak her benzerlik ihlal de\u011fildir: ihlalden s\u00f6z edebilmek i\u00e7in \u00fc\u00e7 \u015fart\u0131n birlikte ger\u00e7ekle\u015fmesi ve alt\u0131 istisnadan hi\u00e7birinin bulunmamas\u0131 gerekir. \u0130hlali fark etti\u011finizde h\u0131zl\u0131 hareket etmek \u2014 &hellip; <a href=\"https:\/\/aylarpatent.com\/blog\/tasarim-hakki-ihlali\/\" class=\"more-link\">Okumaya devam et<span class=\"screen-reader-text\"> &#8220;Tasar\u0131m Hakk\u0131 \u0130hlali: Hukuki S\u00fcre\u00e7 ve Dava Rehberi&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-712","post","type-post","status-publish","format-standard","hentry","category-genel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tasar\u0131m Hakk\u0131 \u0130hlali: Hukuki S\u00fcre\u00e7 ve Dava Rehberi - Aylar Patent<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aylarpatent.com\/blog\/tasarim-hakki-ihlali\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tasar\u0131m Hakk\u0131 \u0130hlali: Hukuki S\u00fcre\u00e7 ve Dava Rehberi - Aylar Patent\" \/>\n<meta property=\"og:description\" content=\"Tasar\u0131m Hakk\u0131 \u0130hlali ve Dava Rehberi 2026 Tescilli veya tescilsiz bir tasar\u0131m\u0131n izinsiz \u00fcretilmesi, sat\u0131lmas\u0131, katalo\u011fa\/web sitesine eklenmesi ya da ithal edilmesi tasar\u0131m hakk\u0131na tecav\u00fcz olu\u015fturur (SMK m. 81). Ancak her benzerlik ihlal de\u011fildir: ihlalden s\u00f6z edebilmek i\u00e7in \u00fc\u00e7 \u015fart\u0131n birlikte ger\u00e7ekle\u015fmesi ve alt\u0131 istisnadan hi\u00e7birinin bulunmamas\u0131 gerekir. \u0130hlali fark etti\u011finizde h\u0131zl\u0131 hareket etmek \u2014 &hellip; Okumaya devam et &quot;Tasar\u0131m Hakk\u0131 \u0130hlali: Hukuki S\u00fcre\u00e7 ve Dava Rehberi&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aylarpatent.com\/blog\/tasarim-hakki-ihlali\/\" \/>\n<meta property=\"og:site_name\" content=\"Aylar Patent\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-18T10:54:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-18T11:42:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aylarpatent.com\/blog\/wp-content\/uploads\/2026\/06\/tasarim-hakki-ihlali.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Av. 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