{"id":989,"date":"2026-07-10T12:36:26","date_gmt":"2026-07-10T09:36:26","guid":{"rendered":"https:\/\/aylarpatent.com\/blog\/?p=989"},"modified":"2026-07-10T12:36:26","modified_gmt":"2026-07-10T09:36:26","slug":"franchise-marka-tescili","status":"publish","type":"post","link":"https:\/\/aylarpatent.com\/blog\/franchise-marka-tescili\/","title":{"rendered":"Franchise Marka Tescili 2026 | Franchise Verenler ve Alanlar \u0130\u00e7in Marka Koruma Rehberi"},"content":{"rendered":"<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Marka tescili olmadan franchise verilebilir mi?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Hukuken sa\u011fl\u0131kl\u0131 bir franchise verilemez. Franchise sisteminin \u00f6z\u00fc, tescilli markan\u0131n kullan\u0131m hakk\u0131n\u0131n lisans yoluyla franchise alana devredilmesidir. Tescilli marka yoksa, franchise verenin koruyup lisanslayaca\u011f\u0131 bir hak da yoktur; sistem taklit\u00e7ilere ve markay\u0131 \u00f6nce tescil ettiren \u00fc\u00e7\u00fcnc\u00fc ki\u015filere kar\u015f\u0131 savunmas\u0131z kal\u0131r. Bu nedenle franchise vermeden \u00f6nce markan\u0131n T\u00dcRKPATENT'te tescil edilmesi ilk ad\u0131md\u0131r.\"}},{\"@type\":\"Question\",\"name\":\"Franchise i\u00e7in hangi marka s\u0131n\u0131f\u0131 se\u00e7ilmelidir?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Franchise sistemleri i\u00e7in 35. s\u0131n\u0131f (ma\u011fazac\u0131l\u0131k, i\u015fletme y\u00f6netimi ve organizasyonu, franchising dan\u0131\u015fmanl\u0131\u011f\u0131) neredeyse her zaman gereklidir \u00e7\u00fcnk\u00fc franchise, bir i\u015fletme modelinin lisanslanmas\u0131d\u0131r. Buna sekt\u00f6r\u00fcn esas s\u0131n\u0131f\u0131 eklenir: yiyecek-i\u00e7ecek zincirlerinde 43. s\u0131n\u0131f, kozmetik-g\u00fczellikte 44. s\u0131n\u0131f, giyim zincirlerinde 25. s\u0131n\u0131f. \u00c7ok noktal\u0131 b\u00fcy\u00fcyen markalarda 35. s\u0131n\u0131f + esas hizmet s\u0131n\u0131f\u0131n\u0131n birlikte al\u0131nmas\u0131 \u00f6nerilir.\"}},{\"@type\":\"Question\",\"name\":\"Franchise s\u00f6zle\u015fmesi marka tescilinin yerini tutar m\u0131?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Hay\u0131r. Franchise s\u00f6zle\u015fmesi yaln\u0131zca taraflar aras\u0131ndaki ili\u015fkiyi d\u00fczenler; markan\u0131n \u00fc\u00e7\u00fcnc\u00fc ki\u015filere kar\u015f\u0131 korunmas\u0131n\u0131 sa\u011flamaz. Marka korumas\u0131 ancak T\u00dcRKPATENT tesciliyle do\u011far. S\u00f6zle\u015fme, tescilli markan\u0131n kullan\u0131m hakk\u0131n\u0131 franchise alana verir. Tescil olmadan yap\u0131lan bir franchise s\u00f6zle\u015fmesi, sahibi bulunmayan bir hakk\u0131 lisanslamaya \u00e7al\u0131\u015fmak anlam\u0131na gelir.\"}},{\"@type\":\"Question\",\"name\":\"Franchise al\u0131rken markan\u0131n tescilli oldu\u011funu nas\u0131l kontrol ederim?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Franchise almadan \u00f6nce markan\u0131n T\u00dcRKPATENT nezdinde franchise verenin ad\u0131na tescilli oldu\u011fu, tescil belgesinin ge\u00e7erli (s\u00fcresi dolmam\u0131\u015f) oldu\u011fu ve size lisanslanan s\u0131n\u0131flar\u0131n i\u015fletmenizin faaliyetini kapsad\u0131\u011f\u0131 mutlaka do\u011frulanmal\u0131d\u0131r. Marka ba\u015fvuru a\u015famas\u0131ndaysa hen\u00fcz tescil hakk\u0131 do\u011fmam\u0131\u015ft\u0131r; \u00f6deyece\u011finiz bedelin kar\u015f\u0131l\u0131\u011f\u0131 olan hakk\u0131n ger\u00e7ekten var olup olmad\u0131\u011f\u0131 marka vekili arac\u0131l\u0131\u011f\u0131yla teyit edilmelidir.\"}},{\"@type\":\"Question\",\"name\":\"Franchise marka tescili 2026'da ne kadar tutar?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"2026 y\u0131l\u0131nda tek s\u0131n\u0131f i\u00e7in T\u00dcRKPATENT'e \u00f6denen toplam resmi har\u00e7 9.830 TL'dir. Franchise sistemleri i\u00e7in \u00f6nerilen iki s\u0131n\u0131f (35. + esas sekt\u00f6r s\u0131n\u0131f\u0131) ba\u015fvurusunun toplam harc\u0131 12.650 TL'dir. Bu tutara marka vekili dan\u0131\u015fmanl\u0131k bedeli ile ileride yap\u0131lacak lisans kayd\u0131 i\u015flemleri ayr\u0131ca eklenir.\"}},{\"@type\":\"Question\",\"name\":\"Franchise lisans\u0131 T\u00dcRKPATENT siciline kaydedilmeli midir?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Evet, g\u00fc\u00e7l\u00fc koruma i\u00e7in lisans\u0131n T\u00dcRKPATENT siciline kaydedilmesi \u00f6nerilir. SMK m.148 uyar\u0131nca sicile kaydedilmeyen lisans, iyi niyetli \u00fc\u00e7\u00fcnc\u00fc ki\u015filere kar\u015f\u0131 ileri s\u00fcr\u00fclemez. Sicile kay\u0131tl\u0131 lisans, franchise alan\u0131n marka kullan\u0131m hakk\u0131n\u0131 \u00fc\u00e7\u00fcnc\u00fc ki\u015filere ve resmi mercilere kar\u015f\u0131 ispatlamas\u0131n\u0131 kolayla\u015ft\u0131r\u0131r; ayr\u0131ca inhisari (tekel) lisans sahibi kendi ad\u0131na dava a\u00e7ma yetkisi kazanabilir.\"}}]}<\/script><\/p>\n<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"SpeakableSpecification\",\"cssSelector\":[\"#ai-bakisi\",\"#neden-onemli\",\"#lisans-zinciri\",\"#sinif-rehberi\"]}<\/script><\/p>\n<style>.hst26{font-family:\"Segoe UI\",Tahoma,Geneva,Verdana,sans-serif;color:#222;line-height:1.8;font-size:16px;width:100%;max-width:100%;background:#fff}.hst26 *{box-sizing:border-box}.hst26 h2{font-size:1.42rem;color:#1a3e69;font-weight:700;margin:2.2rem 0 1rem;padding-bottom:.4rem;border-bottom:2px solid #1a3e69}.hst26 h3{font-size:1.08rem;color:#1a3e69;font-weight:700;margin:1.5rem 0 .5rem}.hst26 p{margin-bottom:1rem}.hst26 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1rem;font-size:.91rem;background:#f8fafd}.hst26 .author-box{display:flex;gap:1.5rem;background:#eef2f8;padding:1.5rem;margin-top:2.5rem;align-items:flex-start;width:100%}.hst26 .author-icon{width:58px;height:58px;background:#1a3e69;border-radius:50%;display:flex;align-items:center;justify-content:center;flex-shrink:0}.hst26 .author-icon svg{width:32px;height:32px;fill:#fff}.hst26 .author-info h4{color:#1a3e69;font-size:.96rem;margin-bottom:.7rem;font-weight:700}.hst26 .author-table{width:100%;border-collapse:collapse;font-size:.86rem;table-layout:fixed}.hst26 .author-table td{padding:.35rem .5rem;vertical-align:top;word-break:break-word;border-bottom:1px solid #dde5ef}.hst26 .author-table tr:last-child td{border-bottom:none}.hst26 .author-table td:first-child{font-weight:700;color:#1a3e69;width:170px}@media(max-width:640px){.hst26 .sinif-cards,.hst26 .kiyaslama-grid,.hst26 .medya-grid{grid-template-columns:1fr}.hst26 .author-box{flex-direction:column}.hst26 h2{font-size:1.15rem}.hst26 .step-block{flex-direction:column}.hst26 .step-divider{margin-left:0}.hst26 .data-table th,.hst26 .data-table td{padding:.35rem .5rem;font-size:.78rem}.hst26 .author-table td:first-child{width:130px}}<\/style>\n<div class=\"hst26\">\n<p><!-- ============ AI \u00d6ZET KUTUSU ============ --><\/p>\n<div id=\"ai-bakisi\" class=\"ai-box\">\n<div class=\"ai-box-title\">\nFranchise Marka Tescili 2026 \u2014 \u00d6zet<\/div>\n<p>Franchise sisteminin kalbi markad\u0131r. Markas\u0131z franchise verilemez \u00e7\u00fcnk\u00fc franchise, tescilli bir markan\u0131n kullan\u0131m hakk\u0131n\u0131n devir de\u011fil <strong>lisans<\/strong> yoluyla franchise alana kiralanmas\u0131d\u0131r. \u0130lk ad\u0131m, markay\u0131 <a href=\"https:\/\/www.turkpatent.gov.tr\/\" target=\"_blank\" rel=\"noopener\">T\u00dcRKPATENT<\/a>&#8216;te tescil ettirmek, ikinci ad\u0131m lisans zincirini kurmakt\u0131r.<\/p>\n<ul>\n<li><strong>\u00d6nce tescil:<\/strong> Franchise vermeden \u00f6nce marka mutlaka tescil edilmelidir; sistemin lisanslayaca\u011f\u0131 hak buradan do\u011far<\/li>\n<li><strong>35. S\u0131n\u0131f (Temel):<\/strong> Ma\u011fazac\u0131l\u0131k, i\u015fletme y\u00f6netimi ve organizasyonu, franchising dan\u0131\u015fmanl\u0131\u011f\u0131<\/li>\n<li><strong>+ Esas sekt\u00f6r s\u0131n\u0131f\u0131:<\/strong> Yiyecek-i\u00e7ecekte 43, g\u00fczellikte 44, giyimde 25. s\u0131n\u0131f<\/li>\n<li><strong>Lisans zinciri:<\/strong> Marka tescili \u2192 lisans s\u00f6zle\u015fmesi \u2192 T\u00dcRKPATENT sicil kayd\u0131<\/li>\n<li><strong>2026 Resmi Har\u00e7:<\/strong> Tek s\u0131n\u0131f <strong>9.830 TL<\/strong> | \u0130ki s\u0131n\u0131f (35 + esas) <strong>12.650 TL<\/strong><\/li>\n<li><strong>Franchise alan i\u00e7in:<\/strong> Bedeli \u00f6demeden \u00f6nce markan\u0131n ger\u00e7ekten franchise veren ad\u0131na tescilli oldu\u011fu do\u011frulanmal\u0131d\u0131r<\/li>\n<\/ul>\n<\/div>\n<p><!-- ============ \u0130\u00c7\u0130NDEK\u0130LER ============ --><\/p>\n<details class=\"toc-wrap\" open=\"\">\n<summary>\ud83d\udccb \u0130\u00e7indekiler<\/summary>\n<ul class=\"toc-list\">\n<li><a href=\"#neden-onemli\">1. Franchise Sisteminde Marka Neden En De\u011ferli Varl\u0131kt\u0131r?<\/a><\/li>\n<li><a href=\"#veren-alan\">2. Franchise Veren ve Franchise Alan A\u00e7\u0131s\u0131ndan Marka<\/a><\/li>\n<li class=\"sub\"><a href=\"#franchise-veren\">\u21b3 Franchise Veren \u0130\u00e7in<\/a><\/li>\n<li class=\"sub\"><a href=\"#franchise-alan\">\u21b3 Franchise Alan \u0130\u00e7in<\/a><\/li>\n<li><a href=\"#lisans-zinciri\">3. Marka Tescili + Lisans Zinciri Nas\u0131l Kurulur?<\/a><\/li>\n<li><a href=\"#sinif-rehberi\">4. Franchise \u0130\u00e7in Hangi S\u0131n\u0131flar Se\u00e7ilmeli?<\/a><\/li>\n<li><a href=\"#sozlesme\">5. Franchise S\u00f6zle\u015fmesinde Marka Maddeleri<\/a><\/li>\n<li><a href=\"#basvuru-sureci\">6. Ad\u0131m Ad\u0131m Franchise Marka Korumas\u0131 2026<\/a><\/li>\n<li><a href=\"#ucretler\">7. 2026 G\u00fcncel \u00dccretler<\/a><\/li>\n<li><a href=\"#senaryolar\">8. Ger\u00e7ek Hayat Senaryolar\u0131<\/a><\/li>\n<li><a href=\"#sss\">9. S\u0131k\u00e7a Sorulan Sorular<\/a><\/li>\n<\/ul>\n<\/details>\n<h2 id=\"neden-onemli\">Franchise Sisteminde Marka Neden En De\u011ferli Varl\u0131kt\u0131r?<\/h2>\n<p>Bir franchise sisteminde franchise alan\u0131n \u00f6dedi\u011fi bedelin b\u00fcy\u00fck b\u00f6l\u00fcm\u00fc, asl\u0131nda <strong>markan\u0131n bilinirli\u011fine ve itibar\u0131na<\/strong> \u00f6denir. Franchise alan; kan\u0131tlanm\u0131\u015f bir i\u015f modeli, haz\u0131r bir m\u00fc\u015fteri alg\u0131s\u0131 ve tan\u0131nan bir isim sat\u0131n al\u0131r. Bu de\u011ferin tamam\u0131 markaya ba\u011fl\u0131d\u0131r. Marka tescilli de\u011filse, franchise verenin satt\u0131\u011f\u0131 \u015feyin hukuki bir dayana\u011f\u0131 yoktur.<\/p>\n<ul>\n<li><strong>Marka = franchise&#8217;\u0131n konusu:<\/strong> Franchise, tescilli markan\u0131n ve i\u015fletme modelinin kullan\u0131m hakk\u0131n\u0131n lisanslanmas\u0131d\u0131r; tescil olmadan lisanslanacak hak do\u011fmaz<\/li>\n<li><strong>Marka korsanl\u0131\u011f\u0131 riski:<\/strong> B\u00fcy\u00fcmeye ba\u015flayan tescilsiz bir zincir markas\u0131n\u0131, k\u00f6t\u00fc niyetli bir \u00fc\u00e7\u00fcnc\u00fc ki\u015fi \u00f6nce tescil ettirip t\u00fcm \u015fubeleri hukuki bask\u0131 alt\u0131na alabilir<\/li>\n<li><strong>\u015eube standard\u0131n\u0131n korunmas\u0131:<\/strong> Tescilli marka, franchise alanlar\u0131n markay\u0131 s\u00f6zle\u015fmedeki standartlara uygun kullanmas\u0131n\u0131 hukuken zorunlu k\u0131lar<\/li>\n<li><strong>Sistemden ayr\u0131lan \u015fubeler:<\/strong> S\u00f6zle\u015fme sona erdi\u011finde franchise alan markay\u0131 kullanmaya devam ederse, tescil sahibi kullanmay\u0131 derhal durdurabilir<\/li>\n<li><strong>Cezai koruma:<\/strong> <a href=\"https:\/\/www.mevzuat.gov.tr\/mevzuat?MevzuatNo=6769&amp;MevzuatTur=1&amp;MevzuatTertip=5\" target=\"_blank\" rel=\"noopener\">SMK m.30<\/a> uyar\u0131nca tescilli markay\u0131 izinsiz kullanan taklit \u015fubeler 1\u20133 y\u0131l hapis cezas\u0131yla kar\u015f\u0131la\u015f\u0131r<\/li>\n<\/ul>\n<div class=\"highlight-box\">\n<p>\ud83d\udca1 Franchise b\u00fcy\u00fcmesinde alt\u0131n kural: <strong>Marka tescili, ilk \u015fubeden \u00f6nce tamamlanmal\u0131d\u0131r.<\/strong> Sistem ne kadar erken tescillenirse, taklit ve marka korsanl\u0131\u011f\u0131 riski o kadar azal\u0131r.<\/p>\n<\/div>\n<h2 id=\"veren-alan\">Franchise Veren ve Franchise Alan A\u00e7\u0131s\u0131ndan Marka<\/h2>\n<h3 id=\"franchise-veren\">Franchise Veren \u0130\u00e7in<\/h3>\n<p>Franchise veren (franchisor), markan\u0131n sahibidir ve t\u00fcm sistemin hukuki temelini kurmakla y\u00fck\u00fcml\u00fcd\u00fcr. Franchise vermeden \u00f6nce yap\u0131lmas\u0131 gerekenler:<\/p>\n<ul>\n<li>Markay\u0131 do\u011fru s\u0131n\u0131flarda (35. s\u0131n\u0131f + esas sekt\u00f6r s\u0131n\u0131f\u0131) tescil ettirmek<\/li>\n<li>B\u00fcy\u00fcme hedefi yurt d\u0131\u015f\u0131ysa <a href=\"https:\/\/aylarpatent.com\/uluslar-arasi-marka-tescili.html\">uluslararas\u0131 marka tescili<\/a> (Madrid Protokol\u00fc) planlamak<\/li>\n<li>Her franchise alanla marka kullan\u0131m\u0131n\u0131 d\u00fczenleyen yaz\u0131l\u0131 lisans s\u00f6zle\u015fmesi yapmak<\/li>\n<li>Marka kullan\u0131m k\u0131lavuzu (logo, renk, tabela standard\u0131) haz\u0131rlamak<\/li>\n<\/ul>\n<h3 id=\"franchise-alan\">Franchise Alan \u0130\u00e7in<\/h3>\n<p>Franchise alan (franchisee), asl\u0131nda bir marka kullan\u0131m hakk\u0131 sat\u0131n al\u0131r. Bedeli \u00f6demeden \u00f6nce mutlaka do\u011frulanmas\u0131 gerekenler:<\/p>\n<ul>\n<li><strong>Marka ger\u00e7ekten tescilli mi?<\/strong> Ba\u015fvuru a\u015famas\u0131ndaki bir marka hen\u00fcz tescil hakk\u0131 do\u011furmaz<\/li>\n<li><strong>Tescil franchise veren ad\u0131na m\u0131?<\/strong> Marka ba\u015fka bir ki\u015fi\/\u015firket ad\u0131na tescilliyse lisans yetkisi tart\u0131\u015fmal\u0131 olur<\/li>\n<li><strong>Tescil s\u00fcresi ge\u00e7erli mi?<\/strong> 10 y\u0131ll\u0131k koruma s\u00fcresi dolmu\u015f ve yenilenmemi\u015f olabilir<\/li>\n<li><strong>S\u0131n\u0131flar faaliyetinizi kaps\u0131yor mu?<\/strong> Size lisanslanan s\u0131n\u0131f, i\u015fletmenizin ger\u00e7ek faaliyetini i\u00e7ermelidir<\/li>\n<\/ul>\n<div class=\"warn-box\">\n<p>\u26a0\ufe0f Franchise almadan \u00f6nce markan\u0131n <a href=\"https:\/\/aylarpatent.com\/marka-sorgula.php\">T\u00dcRKPATENT kayd\u0131n\u0131<\/a> mutlaka kontrol ettirin. &#8220;Markam\u0131z tescilli&#8221; beyan\u0131 yeterli de\u011fildir; tescil belgesi ve g\u00fcncel sicil kayd\u0131 marka vekili taraf\u0131ndan teyit edilmelidir.<\/p>\n<\/div>\n<h2 id=\"lisans-zinciri\">Marka Tescili + Lisans Zinciri Nas\u0131l Kurulur?<\/h2>\n<p>Sa\u011fl\u0131kl\u0131 bir franchise sistemi \u00fc\u00e7 halkal\u0131 bir zincirle korunur. Bu zincirin ilk halkas\u0131 kopuksa, sonraki t\u00fcm s\u00f6zle\u015fmeler dayanaks\u0131z kal\u0131r.<\/p>\n<div class=\"kiyaslama-grid\">\n<div class=\"kg marka\">\n<h4>\u2705 Do\u011fru Zincir<\/h4>\n<ul>\n<li>1. Marka T\u00dcRKPATENT&#8217;te tescil edilir<\/li>\n<li>2. Lisans s\u00f6zle\u015fmesiyle kullan\u0131m hakk\u0131 verilir<\/li>\n<li>3. Lisans T\u00dcRKPATENT siciline kaydedilir<\/li>\n<li>Sonu\u00e7: Her \u015fube hukuken g\u00fcvencede<\/li>\n<\/ul>\n<\/div>\n<div class=\"kg domain\">\n<h4>\u26a0\ufe0f Riskli Zincir<\/h4>\n<ul>\n<li>Sadece franchise s\u00f6zle\u015fmesi imzalan\u0131r<\/li>\n<li>Marka tescili hi\u00e7 yap\u0131lmam\u0131\u015ft\u0131r<\/li>\n<li>Lisans sicile kaydedilmemi\u015ftir<\/li>\n<li>Sonu\u00e7: Taklide ve marka korsan\u0131na a\u00e7\u0131k<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p>Franchise, markan\u0131n <strong>m\u00fclkiyetini devretmez<\/strong>; yaln\u0131zca kullan\u0131m hakk\u0131n\u0131 kiralar. Bu ayr\u0131m kritiktir: markay\u0131 satmak isteyen i\u00e7in <a href=\"https:\/\/aylarpatent.com\/blog\/marka-devir-sozlesmesi-ornegi-marka-devri-nasil-yapilir\/\">marka devir s\u00f6zle\u015fmesi<\/a>, kullan\u0131m\u0131n\u0131 kiralamak isteyen i\u00e7in <strong>lisans s\u00f6zle\u015fmesi<\/strong> d\u00fczenlenir.<\/p>\n<div class=\"highlight-box\">\n<p>\ud83d\udca1 <a href=\"https:\/\/www.mevzuat.gov.tr\/mevzuat?MevzuatNo=6769&amp;MevzuatTur=1&amp;MevzuatTertip=5\" target=\"_blank\" rel=\"noopener\">SMK m.148<\/a> uyar\u0131nca sicile kaydedilmeyen lisans, iyi niyetli \u00fc\u00e7\u00fcnc\u00fc ki\u015filere kar\u015f\u0131 ileri s\u00fcr\u00fclemez. Franchise lisans\u0131n\u0131n siciline kayd\u0131, hem franchise veren hem franchise alan i\u00e7in g\u00fcvence sa\u011flar.<\/p>\n<\/div>\n<h2 id=\"sinif-rehberi\">Franchise \u0130\u00e7in Hangi S\u0131n\u0131flar Se\u00e7ilmeli?<\/h2>\n<p>Franchise, bir i\u015fletme modelinin lisanslanmas\u0131d\u0131r; bu nedenle 35. s\u0131n\u0131f her franchise sistemi i\u00e7in temel ta\u015ft\u0131r. Buna sekt\u00f6r\u00fcn esas s\u0131n\u0131f\u0131 eklenir. <a href=\"https:\/\/aylarpatent.com\/blog\/marka-siniflari-sektorlere-gore-marka-kategorileri\/\">Nice s\u0131n\u0131fland\u0131rmas\u0131<\/a> hakk\u0131nda ayr\u0131nt\u0131l\u0131 bilgiye ula\u015fabilirsiniz.<\/p>\n<div class=\"sinif-cards\">\n<div class=\"sc main\">\n<div class=\"sc-num\">35 \u2b50<\/div>\n<h4>Her Franchise \u0130\u00e7in Temel S\u0131n\u0131f<\/h4>\n<ul>\n<li>Ma\u011fazac\u0131l\u0131k hizmetleri<\/li>\n<li>\u0130\u015fletme y\u00f6netimi ve organizasyonu<\/li>\n<li>Franchising dan\u0131\u015fmanl\u0131\u011f\u0131<\/li>\n<li>Reklam ve pazarlama<\/li>\n<li>\u0130\u015f yeri kurma ve i\u015fletme dan\u0131\u015fmanl\u0131\u011f\u0131<\/li>\n<\/ul>\n<\/div>\n<div class=\"sc\">\n<div class=\"sc-num\">43. S\u0131n\u0131f<\/div>\n<h4>Yiyecek-\u0130\u00e7ecek Zincirleri<\/h4>\n<ul>\n<li>Restoran, kafe, fast-food<\/li>\n<li>Pastane, f\u0131r\u0131n zinciri<\/li>\n<li>Kahve d\u00fckk\u00e2n\u0131 zinciri<\/li>\n<li>Catering ve yemek hizmetleri<\/li>\n<\/ul>\n<\/div>\n<div class=\"sc\">\n<div class=\"sc-num\">44. S\u0131n\u0131f<\/div>\n<h4>G\u00fczellik ve Sa\u011fl\u0131k<\/h4>\n<ul>\n<li>Kuaf\u00f6r, berber zinciri<\/li>\n<li>G\u00fczellik salonu, spa<\/li>\n<li>Estetik ve bak\u0131m merkezleri<\/li>\n<li>Di\u015f klini\u011fi zincirleri<\/li>\n<\/ul>\n<\/div>\n<div class=\"sc\">\n<div class=\"sc-num\">25 \/ 41. S\u0131n\u0131f<\/div>\n<h4>Perakende ve E\u011fitim<\/h4>\n<ul>\n<li>Giyim ma\u011fazas\u0131 zinciri (25)<\/li>\n<li>Kurs, et\u00fct merkezi (41)<\/li>\n<li>Spor salonu zinciri (41)<\/li>\n<li>Kre\u015f ve anaokulu (41)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"warn-box\">\n<p>\u26a0\ufe0f Yaln\u0131zca 35. s\u0131n\u0131fta tescil, \u00e7o\u011fu zaman yetersizdir. \u00d6rne\u011fin bir kahve zinciri sadece 35. s\u0131n\u0131fta tescilliyse, ba\u015fka biri ayn\u0131 ismi 43. s\u0131n\u0131fta (kafe hizmeti) tescil ettirerek koruma bo\u015flu\u011fu yaratabilir. Esas sekt\u00f6r s\u0131n\u0131f\u0131 mutlaka eklenmelidir.<\/p>\n<\/div>\n<h2 id=\"sozlesme\">Franchise S\u00f6zle\u015fmesinde Marka Maddeleri<\/h2>\n<p>Franchise s\u00f6zle\u015fmesi, marka kullan\u0131m\u0131n\u0131 en ince ayr\u0131nt\u0131s\u0131na kadar d\u00fczenlemelidir. Marka a\u00e7\u0131s\u0131ndan mutlaka bulunmas\u0131 gereken h\u00fck\u00fcmler:<\/p>\n<table class=\"data-table\">\n<thead>\n<tr>\n<th>Madde<\/th>\n<th>Ama\u00e7<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Lisans\u0131n kapsam\u0131<\/td>\n<td>Hangi markan\u0131n, hangi s\u0131n\u0131flarda, hangi b\u00f6lgede kullan\u0131laca\u011f\u0131<\/td>\n<\/tr>\n<tr>\n<td>\u0130nhisari \/ inhisari olmayan<\/td>\n<td>Franchise alan\u0131n b\u00f6lgede tek yetkili olup olmad\u0131\u011f\u0131<\/td>\n<\/tr>\n<tr>\n<td>Kullan\u0131m standartlar\u0131<\/td>\n<td>Logo, renk, tabela ve marka kimli\u011fi kurallar\u0131na uyma zorunlulu\u011fu<\/td>\n<\/tr>\n<tr>\n<td>Kalite kontrol<\/td>\n<td>Franchise verenin markay\u0131 korumak i\u00e7in denetim hakk\u0131<\/td>\n<\/tr>\n<tr>\n<td>S\u00f6zle\u015fme sonras\u0131 kullan\u0131m yasa\u011f\u0131<\/td>\n<td>\u0130li\u015fki bitti\u011finde markay\u0131 kullanmay\u0131 derhal durdurma y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc<\/td>\n<\/tr>\n<tr>\n<td>Sicil kayd\u0131 y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc<\/td>\n<td>Lisans\u0131n T\u00dcRKPATENT siciline kaydedilmesi<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"highlight-box\">\n<p>\ud83d\udca1 &#8220;S\u00f6zle\u015fme sonras\u0131 kullan\u0131m yasa\u011f\u0131&#8221; maddesi kritiktir. Bu madde olmadan, sistemden ayr\u0131lan bir franchise alan markay\u0131 kullanmaya devam edebilir ve kald\u0131r\u0131lmas\u0131 uzun bir dava s\u00fcrecine d\u00f6n\u00fc\u015febilir.<\/p>\n<\/div>\n<h2 id=\"basvuru-sureci\">Ad\u0131m Ad\u0131m Franchise Marka Korumas\u0131 2026<\/h2>\n<div class=\"step-block\">\n<div class=\"step-num\">1<\/div>\n<div class=\"step-content\">\n<h3>Marka Ara\u015ft\u0131rmas\u0131 ve S\u0131n\u0131f Stratejisi<\/h3>\n<p>\u0130lk \u015fubeyi a\u00e7madan \u00f6nce marka ad\u0131n\u0131n 35. s\u0131n\u0131f ve esas sekt\u00f6r s\u0131n\u0131f\u0131nda m\u00fcsait olup olmad\u0131\u011f\u0131 ara\u015ft\u0131r\u0131l\u0131r. Zincir markalar\u0131nda benzerlik riski y\u00fcksektir; bu nedenle profesyonel \u00f6n ara\u015ft\u0131rma \u015fartt\u0131r.<\/p>\n<div class=\"highlight-box\">\n<p>\ud83d\udd0e <a href=\"https:\/\/aylarpatent.com\/marka-sorgula.php\">Marka Sorgulama<\/a> arac\u0131yla zincir markan\u0131z\u0131 hedef s\u0131n\u0131flarda kontrol edin.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"step-divider\" \/>\n<div class=\"step-block\">\n<div class=\"step-num\">2<\/div>\n<div class=\"step-content\">\n<h3>Marka Tescil Ba\u015fvurusu<\/h3>\n<p>Marka, franchise veren (\u015firket veya ger\u00e7ek ki\u015fi) ad\u0131na EPATS \u00fczerinden T\u00dcRKPATENT&#8217;e ba\u015fvurulur. Franchise&#8217;\u0131n konusunu olu\u015fturacak tescil buradan do\u011far. Ayr\u0131nt\u0131 i\u00e7in <a href=\"https:\/\/aylarpatent.com\/marka-tescili.html\">marka tescili<\/a> hizmet sayfam\u0131z\u0131 inceleyin.<\/p>\n<div class=\"success-box\">\n<p>\u2705 Ba\u015fvuru an\u0131ndan itibaren \u00f6ncelik hakk\u0131 ba\u015flar; rakipler ayn\u0131 ismi sonra tescil ettirmek isterse sizin tarihiniz esas al\u0131n\u0131r.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"step-divider\" \/>\n<div class=\"step-block\">\n<div class=\"step-num\">3<\/div>\n<div class=\"step-content\">\n<h3>Lisans S\u00f6zle\u015fmesi ve Sicil Kayd\u0131<\/h3>\n<p>Tescil tamamland\u0131ktan sonra her franchise alanla lisans s\u00f6zle\u015fmesi yap\u0131l\u0131r ve bu lisans T\u00dcRKPATENT siciline kaydedilir. Sicil kayd\u0131, franchise alan\u0131n kullan\u0131m hakk\u0131n\u0131 \u00fc\u00e7\u00fcnc\u00fc ki\u015filere kar\u015f\u0131 ispatlamas\u0131n\u0131 sa\u011flar.<\/p>\n<\/div>\n<\/div>\n<hr class=\"step-divider\" \/>\n<div class=\"step-block\">\n<div class=\"step-num\">4<\/div>\n<div class=\"step-content\">\n<h3>Marka \u0130zleme ve Geni\u015fleme<\/h3>\n<p>Sistem b\u00fcy\u00fcd\u00fck\u00e7e marka izleme hizmetiyle taklit ba\u015fvurular takip edilir; yeni sekt\u00f6rlere veya yurt d\u0131\u015f\u0131na a\u00e7\u0131l\u0131yorsan\u0131z ek s\u0131n\u0131f ve \u00fclke tescilleri planlan\u0131r. Tescil belgesi harc\u0131 \u00f6denerek 10 y\u0131ll\u0131k koruma ba\u015flar.<\/p>\n<\/div>\n<\/div>\n<div class=\"cta-box\">\n<p>Franchise sisteminizin marka + lisans zincirini eksiksiz kurmak i\u00e7in Aylar Patent ekibiyle g\u00f6r\u00fc\u015f\u00fcn.<\/p>\n<p><a class=\"cta-main\" href=\"tel:05417238552\">\ud83d\udcde 0541 723 85 52 \u2014 \u00dccretsiz De\u011ferlendirme<\/a><br \/>\n<span class=\"cta-sub\">Franchise ve zincir markalar\u0131nda avukat + marka vekili ekibi \u00b7 T\u00dcRKPATENT Sicil No: 2890<\/span><\/p>\n<\/div>\n<h2 id=\"ucretler\">2026 G\u00fcncel \u00dccretler<\/h2>\n<table class=\"data-table\">\n<thead>\n<tr>\n<th>\u0130\u015flem<\/th>\n<th>2025<\/th>\n<th>2026<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Tek S\u0131n\u0131f Ba\u015fvuru Harc\u0131<\/td>\n<td>2.350 TL<\/td>\n<td><strong>2.820 TL<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Tescil Belgesi Harc\u0131 (10 y\u0131l)<\/td>\n<td>5.790 TL<\/td>\n<td><strong>7.010 TL<\/strong><\/td>\n<\/tr>\n<tr class=\"total-row\">\n<td>Tek S\u0131n\u0131f Toplam (yaln\u0131z 35. s\u0131n\u0131f)<\/td>\n<td>8.140 TL<\/td>\n<td><strong>9.830 TL<\/strong><\/td>\n<\/tr>\n<tr class=\"total-row\">\n<td>\u0130ki S\u0131n\u0131f Toplam (35 + esas sekt\u00f6r) \u2014 \u00d6nerilen<\/td>\n<td>\u2014<\/td>\n<td><strong>12.650 TL<\/strong><\/td>\n<\/tr>\n<tr>\n<td>\u00dc\u00e7 S\u0131n\u0131f Toplam (35 + esas + tamamlay\u0131c\u0131)<\/td>\n<td>\u2014<\/td>\n<td><strong>15.470 TL<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Yenileme (2 s\u0131n\u0131fa kadar, 10 y\u0131lda)<\/td>\n<td>7.210 TL<\/td>\n<td><strong>8.730 TL<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"font-size: .83rem; color: #555;\">Kaynak: <a href=\"https:\/\/www.turkpatent.gov.tr\/marka-islem-ucretleri\" target=\"_blank\" rel=\"noopener\">T\u00dcRKPATENT 2026 Resmi Marka \u0130\u015flem \u00dccretleri<\/a>. Lisans sicil kayd\u0131 i\u015flem bedeli ayr\u0131ca hesaplan\u0131r.<\/p>\n<h2 id=\"senaryolar\">Ger\u00e7ek Hayat Senaryolar\u0131<\/h2>\n<div class=\"senaryo-block\"><strong>\ud83d\udccc Senaryo 1: Tescilsiz zincir markas\u0131 korsan taraf\u0131ndan tescil edildi<\/strong><br \/>\nH\u0131zla b\u00fcy\u00fcyen bir kahve zinciri, 5 \u015fubeye ula\u015fana kadar markas\u0131n\u0131 tescil ettirmemi\u015fti. Sistemi izleyen bir ki\u015fi markay\u0131 hem 35 hem 43. s\u0131n\u0131fta kendi ad\u0131na tescil ettirdi ve t\u00fcm \u015fubelerden tabela de\u011fi\u015ftirmelerini talep etti. Kurulan itibar tehlikeye girdi; hukuki s\u00fcre\u00e7 y\u0131llara yay\u0131ld\u0131.<\/div>\n<div class=\"senaryo-block\"><strong>\ud83d\udccc Senaryo 2: Sistemden ayr\u0131lan \u015fube markay\u0131 kullanmaya devam etti<\/strong><br \/>\nBir g\u00fczellik salonu zincirinden ayr\u0131lan franchise alan, s\u00f6zle\u015fmede &#8220;sonras\u0131 kullan\u0131m yasa\u011f\u0131&#8221; maddesi net yaz\u0131ld\u0131\u011f\u0131 ve marka tescilli oldu\u011fu i\u00e7in, ayn\u0131 isimle \u00e7al\u0131\u015fmaya devam edemedi. Tescil belgesi ve s\u00f6zle\u015fme sayesinde kullan\u0131m h\u0131zla durduruldu.<\/div>\n<div class=\"senaryo-block\"><strong>\ud83d\udccc Senaryo 3: Franchise alan satt\u0131\u011f\u0131 hakk\u0131n var olmad\u0131\u011f\u0131n\u0131 fark etti<\/strong><br \/>\nBir giri\u015fimci franchise bedeli \u00f6demeden \u00f6nce marka vekiline kontrol ettirdi. Markan\u0131n yaln\u0131zca ba\u015fvuru a\u015famas\u0131nda oldu\u011fu ve hen\u00fcz tescil edilmedi\u011fi ortaya \u00e7\u0131kt\u0131. S\u00f6zle\u015fme, tescil tamamlanana kadar ertelenerek olas\u0131 bir hak kayb\u0131 \u00f6nlendi.<\/div>\n<p><!-- ============ SSS \u2014 FAQPage schema ile B\u0130REB\u0130R ayn\u0131 ============ --><\/p>\n<h2 id=\"sss\">S\u0131k\u00e7a Sorulan Sorular<\/h2>\n<details class=\"faq-item\">\n<summary>Marka tescili olmadan franchise verilebilir mi?<\/summary>\n<div class=\"faq-a\">Hukuken sa\u011fl\u0131kl\u0131 bir franchise verilemez. Franchise sisteminin \u00f6z\u00fc, tescilli markan\u0131n kullan\u0131m hakk\u0131n\u0131n lisans yoluyla franchise alana devredilmesidir. Tescilli marka yoksa, franchise verenin koruyup lisanslayaca\u011f\u0131 bir hak da yoktur; sistem taklit\u00e7ilere ve markay\u0131 \u00f6nce tescil ettiren \u00fc\u00e7\u00fcnc\u00fc ki\u015filere kar\u015f\u0131 savunmas\u0131z kal\u0131r. Bu nedenle franchise vermeden \u00f6nce markan\u0131n T\u00dcRKPATENT&#8217;te tescil edilmesi ilk ad\u0131md\u0131r.<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>Franchise i\u00e7in hangi marka s\u0131n\u0131f\u0131 se\u00e7ilmelidir?<\/summary>\n<div class=\"faq-a\">Franchise sistemleri i\u00e7in 35. s\u0131n\u0131f (ma\u011fazac\u0131l\u0131k, i\u015fletme y\u00f6netimi ve organizasyonu, franchising dan\u0131\u015fmanl\u0131\u011f\u0131) neredeyse her zaman gereklidir \u00e7\u00fcnk\u00fc franchise, bir i\u015fletme modelinin lisanslanmas\u0131d\u0131r. Buna sekt\u00f6r\u00fcn esas s\u0131n\u0131f\u0131 eklenir: yiyecek-i\u00e7ecek zincirlerinde 43. s\u0131n\u0131f, kozmetik-g\u00fczellikte 44. s\u0131n\u0131f, giyim zincirlerinde 25. s\u0131n\u0131f. \u00c7ok noktal\u0131 b\u00fcy\u00fcyen markalarda 35. s\u0131n\u0131f + esas hizmet s\u0131n\u0131f\u0131n\u0131n birlikte al\u0131nmas\u0131 \u00f6nerilir.<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>Franchise s\u00f6zle\u015fmesi marka tescilinin yerini tutar m\u0131?<\/summary>\n<div class=\"faq-a\">Hay\u0131r. Franchise s\u00f6zle\u015fmesi yaln\u0131zca taraflar aras\u0131ndaki ili\u015fkiyi d\u00fczenler; markan\u0131n \u00fc\u00e7\u00fcnc\u00fc ki\u015filere kar\u015f\u0131 korunmas\u0131n\u0131 sa\u011flamaz. Marka korumas\u0131 ancak T\u00dcRKPATENT tesciliyle do\u011far. S\u00f6zle\u015fme, tescilli markan\u0131n kullan\u0131m hakk\u0131n\u0131 franchise alana verir. Tescil olmadan yap\u0131lan bir franchise s\u00f6zle\u015fmesi, sahibi bulunmayan bir hakk\u0131 lisanslamaya \u00e7al\u0131\u015fmak anlam\u0131na gelir.<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>Franchise al\u0131rken markan\u0131n tescilli oldu\u011funu nas\u0131l kontrol ederim?<\/summary>\n<div class=\"faq-a\">Franchise almadan \u00f6nce markan\u0131n T\u00dcRKPATENT nezdinde franchise verenin ad\u0131na tescilli oldu\u011fu, tescil belgesinin ge\u00e7erli (s\u00fcresi dolmam\u0131\u015f) oldu\u011fu ve size lisanslanan s\u0131n\u0131flar\u0131n i\u015fletmenizin faaliyetini kapsad\u0131\u011f\u0131 mutlaka do\u011frulanmal\u0131d\u0131r. Marka ba\u015fvuru a\u015famas\u0131ndaysa hen\u00fcz tescil hakk\u0131 do\u011fmam\u0131\u015ft\u0131r; \u00f6deyece\u011finiz bedelin kar\u015f\u0131l\u0131\u011f\u0131 olan hakk\u0131n ger\u00e7ekten var olup olmad\u0131\u011f\u0131 marka vekili arac\u0131l\u0131\u011f\u0131yla teyit edilmelidir.<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>Franchise marka tescili 2026&#8217;da ne kadar tutar?<\/summary>\n<div class=\"faq-a\">2026 y\u0131l\u0131nda tek s\u0131n\u0131f i\u00e7in T\u00dcRKPATENT&#8217;e \u00f6denen toplam resmi har\u00e7 9.830 TL&#8217;dir. Franchise sistemleri i\u00e7in \u00f6nerilen iki s\u0131n\u0131f (35. + esas sekt\u00f6r s\u0131n\u0131f\u0131) ba\u015fvurusunun toplam harc\u0131 12.650 TL&#8217;dir. Bu tutara marka vekili dan\u0131\u015fmanl\u0131k bedeli ile ileride yap\u0131lacak lisans kayd\u0131 i\u015flemleri ayr\u0131ca eklenir.<\/div>\n<\/details>\n<details class=\"faq-item\">\n<summary>Franchise lisans\u0131 T\u00dcRKPATENT siciline kaydedilmeli midir?<\/summary>\n<div class=\"faq-a\">Evet, g\u00fc\u00e7l\u00fc koruma i\u00e7in lisans\u0131n T\u00dcRKPATENT siciline kaydedilmesi \u00f6nerilir. SMK m.148 uyar\u0131nca sicile kaydedilmeyen lisans, iyi niyetli \u00fc\u00e7\u00fcnc\u00fc ki\u015filere kar\u015f\u0131 ileri s\u00fcr\u00fclemez. Sicile kay\u0131tl\u0131 lisans, franchise alan\u0131n marka kullan\u0131m hakk\u0131n\u0131 \u00fc\u00e7\u00fcnc\u00fc ki\u015filere ve resmi mercilere kar\u015f\u0131 ispatlamas\u0131n\u0131 kolayla\u015ft\u0131r\u0131r; ayr\u0131ca inhisari (tekel) lisans sahibi kendi ad\u0131na dava a\u00e7ma yetkisi kazanabilir.<\/div>\n<\/details>\n<p><!-- ============ YAZAR KUTUSU \u2014 SAB\u0130T ============ --><\/p>\n<div class=\"author-box\">\n<div class=\"author-icon\"><\/div>\n<div class=\"author-info\">\n<h4>Marka Vekili ve Avukat Atakan AYLAR<\/h4>\n<table class=\"author-table\">\n<tbody>\n<tr>\n<td>\u2705 Avukat Marka Vekili<\/td>\n<td>Av. Atakan AYLAR<br \/>\nMarka Vekilli\u011fi Sicil No: 2890<br \/>\nAvukatl\u0131k Sicil No: 40239 Ankara Barosu<\/td>\n<\/tr>\n<tr>\n<td>\u2705 \u0130leti\u015fim<\/td>\n<td><a href=\"tel:05417238552\">0541 723 85 52<\/a><\/td>\n<\/tr>\n<tr>\n<td>\u2705 Mail<\/td>\n<td><a href=\"mailto:bilgi@aylarpatent.com\">bilgi@aylarpatent.com<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Franchise Marka Tescili 2026 \u2014 \u00d6zet Franchise sisteminin kalbi markad\u0131r. Markas\u0131z franchise verilemez \u00e7\u00fcnk\u00fc franchise, tescilli bir markan\u0131n kullan\u0131m hakk\u0131n\u0131n devir de\u011fil lisans yoluyla franchise alana kiralanmas\u0131d\u0131r. \u0130lk ad\u0131m, markay\u0131 T\u00dcRKPATENT&#8216;te tescil ettirmek, ikinci ad\u0131m lisans zincirini kurmakt\u0131r. \u00d6nce tescil: Franchise vermeden \u00f6nce marka mutlaka tescil edilmelidir; sistemin lisanslayaca\u011f\u0131 hak buradan do\u011far 35. S\u0131n\u0131f (Temel): &hellip; <a href=\"https:\/\/aylarpatent.com\/blog\/franchise-marka-tescili\/\" class=\"more-link\">Okumaya devam et<span class=\"screen-reader-text\"> &#8220;Franchise Marka Tescili 2026 | Franchise Verenler ve Alanlar \u0130\u00e7in Marka Koruma Rehberi&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Franchise Marka Tescili 2026 | Franchise Verenler ve Alanlar \u0130\u00e7in Marka Koruma Rehberi - Aylar Patent<\/title>\n<meta name=\"description\" content=\"Franchise marka tescili 2026: markas\u0131z franchise verilemez. 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